Author: icmd

A survey indicates that 9 out of 10 individuals pay attention to online reviews. People are saying they take reviews just as seriously as they would if a friend made a product suggestion. Leading PR firm IC Media Direct recognizes the importance of reputation management and works with brands to capitalize on this data. The results of this study, formulated into an infographic by Invesp, show just how vital word of mouth is in the online sphere. The findings further state that customers will spend up to 31% more money on the services of businesses with “excellent” reviews, and 72% of responders will only make a purchase after seeing a positive review. See your Online Reputation Report now, by visiting http://www.icmediadirect.com

While the stats are applicable to all companies, they hone in on local businesses. A significant 92% state they would only use a company if it had, at least, a four-star rating on review sites. The stats are broken down further, with reliability (27%), expertise (21%) and professionalism (18%) being deemed the most vital characteristics for a local firm to be associated with. After analyzing this data and more, IC Media Direct confirms that building up a solid reputation online is just as important for a company as focusing on its offline standing in the local community.

Positive reviews can, of course, boost business, but the analysis proves that negative feedback can have a direct fiscal drain on companies. For example, 86% of potential customers said they would think twice about buying a product from a firm with bad online reviews. What’s more, an extra star on reviews creates a 5% to 9% average rise in revenue for a business, while just one negative review could result in a company losing approximately 30 customers. Receiving positive reviews online translates directly into sales.

IC Media Direct is a full-service internet reputation and content marketing agency with offices in New York City and Washington, DC. A top firm in the industry with over 20 years of experience, it has helped clients all over the world improve their brand’s potential with online reputation management. An awardee of the New York Excellence Award by the SBIEC for two consecutive years, IC Media Direct attends a variety of well-known marketing conferences and events throughout the year, including SES, Affiliate Summit, and LeadsCon, where it shares its expertise and techniques with businesses from all over the world. To see your Online Reputation Report, visit http://www.icmediadirect.com

IC Media Direct – Reputation Management: http://icmediadirectnews.com

ICMediaDirect Online – Reputation Management & Public Relations: http://icmediadirectonline.com

ICMediaDirect – Reviews & Reputation Services: http://icmediadirectreviewsreputation.com

ICMediaDirect.com, a PR and reputation management company, has defined innovative solutions that businesses can develop for creating a strong internet brand and improving search results. Online marketing will change a great deal this year, as new trends develop through various platforms. In an ever-changing marketplace, the company has stated how careful social media planning and video advertisement will help industries seeking an improvement in how they are viewed by the public.  

According to ICMediaDirect.com, online reputation management has become one of the most important digital marketing strategies, enabling businesses to control online results and gain credibility among consumers. Research suggests that companies with a strong content marketing strategy will see 67 percent more engagement among Internet users on a monthly basis. By building trust through strategic messaging, companies can get more customers by communicating their core values and brand voice.

Experts at ICMediaDirect.com advise that the use of video and brand messaging will rise in THIS YEAR. As more Internet users embrace visual content, social media platforms including Facebook and Twitter are making it easier for brands to successfully grab their audience’s attention through silent autoplay videos. Tech giant Google has already started to display in-SERP video ads, boosting brands’ online visibility and helping them engage more users at the same time. By communicating information with a more graphic method, videos can capture audiences quickly while increasing brand recognition and ensuring reliability.

Personalization is expected to become the norm and companies will refine each message with potential customers. This cannot be achieved without a strong understanding of search engine optimization, mobile marketing trends, and new technologies that will aid in reputation management efforts. ICMediaDirect.com recommends incorporating the use of storytelling techniques to communicate brand messages with an increased use of video advertisements. A personalized mix of visual storytelling will have more impact and raise engagement, allowing businesses to build trust with potential customers. “Stories help brands target the customer’s emotional core, which results in a more positive response to reputation messaging,” states the firm’s spokesperson.

Micro-targeting is predicted to improve, with companies like Facebook already providing advanced targeting options to advertisers. Specialized ads inspire more people to search for a product, making them twice as effective as non-targeted, generic advertisement campaigns. Companies that want to stay ahead of competition should also be mindful of analytics, as marketing data will become critical to powering reputation management campaigns. With large amounts of data already available, companies will make better decisions with respect to their budgets and brand-building techniques.

ICMediaDirect.com is a PR and reputation management agency based in Washington, DC and New York City. Being two years older than Google, ICMediaDirect.com provides quality online repair services that help improve brands’ presence and reputation. With their skilled strategies and in-depth knowledge of today’s modern media dynamic, the firm was recognized by the Small Business Institute for Excellence in Commerce (SBIEC) as a company that demonstrates a high regard for honoring business ethics and corporate values.

IC Media Direct – Reputation Management: http://icmediadirectnews.com

ICMediaDirect Online – Reputation Management & Public Relations: http://icmediadirectonline.com ICMediaDirect – Reviews & Reputation Services: http://icmediadirectreviewsreputation.com

As the internet marketing sector is changing, there is a heavier focus on mobile optimization, app indexing, video ads and finding creative methods to advertise online.

PR and reputation management agency IC Media Direct keeps on discussing the most recent trends in marketing and assists clients with increasing their positive online reviews. Remaining up to date about important shifts in trends is essential, as it allows companies to adapt and create a unique voice across various platforms. Additionally, it is important for the marketing community to consider through which device they want audiences to receive their message. See your Online Reputation Report now, by visiting http://www.icmediadirect.com

According to IC Media Direct, the latest trend of video advertisements among mobile marketing will see the largest investment of time and capital from new companies. Platforms like Facebook and Twitter offer options for creating targeted video content that specifically addresses their audience, and so brands can now build media campaigns that best utilize this option. As a result, video ads will begin to appear in Google search results, engaging audiences while generating more Return On Investment. This new trend with video will coincide focusing largely on mobile audiences, and devices, which are becoming more media-friendly. ComScore states that mobile traffic on the Internet is overtaking that of desktop, as smartphone usage is up 394 percent from 2010-2014. Combined with the rise of tablets and wearable technology, brands should be aware of video ads and app development, as well as how they will change mobile marketing trends this year.

IC Media Direct also suggests that digital assistants like Apple’s Siri and Windows’ Cortana will help revolutionize the world of marketing. These devices use search engines to find information, and so advertisers will need to implement a more sophisticated method of optimization into each strategy they design. Companies can easily optimize their websites for digital assistants by adapting content for longer keyword phrases and more conversational vocabulary, to ensure the highest chance of being recognized by the technology.

The recent development of virtual reality is likely to cause a big shift among the trends that companies are expecting to face this year. Recent reports have suggested that Apple has been working on prototypes and invested in its technology, while Facebook’s Oculus Rift and Sony’s PlayStation VR are launching within the year. IC Media Direct believes virtual reality gives brands an opportunity to deliver messaging that will outperform other devices, due to the hyper-focus of users and the novelty of the technology. The travel industry is already adopting some of these methods, with Marriott creating the first-ever virtual reality vacation experience.

IC Media Direct is a full-service public relations and marketing agency that assists businesses in repairing online reputation through the use of various media platforms. The company was founded in 1996, two years before Google, and has served top clients including Fortune 500 companies, politicians, celebrities, and Olympic Gold medalists. IC Media Direct was awarded the New York Excellence Award by the Small Business Institute for Excellence in Commerce (SBIEC) for two consecutive years, thanks to the company’s track record of helping clients build their positive online presence. Last year, the company also published a ground-breaking handbook on Google brand repair.

IC Media Direct – Reputation Management: http://icmediadirectnews.com

ICMediaDirect Online – Reputation Management & Public Relations: http://icmediadirectonline.com

ICMediaDirect – Reviews & Reputation Services: http://icmediadirectreviewsreputation.com

IC Media Direct, expert in SEO and online reputation, emphasizes the significant changes projected for marketing businesses over the next 12 months. With a notable presence in the industry, IC Media Direct has helped hundreds of companies and individuals manage their search engine results, ensuring to project a positive voice and message to its clients. See your Online Reputation Report now, by visiting http://www.icmediadirect.com

According to IC Media Direct experts, this year is expected to revolutionize how companies and Internet browsers adapt to accommodate various needs of users online. Last year, Google introduced the long-awaited ‘Mobilegeddon’ update, a new quality algorithm for content. The agency noted that mobile optimization will become far more important in controlling search results, as last year saw mobile searches surpass that of desktop and Google reported that they expect the shift to continue this year. As the number of mobile users increase, advertisers are becoming forced to capitalize on mobile-specific strategies more than ever before. For the first time, brands will need to invest in an approach to control search results outside of their conventional methods.

IC Media Direct predicts that the separation of web and social media will become more difficult to recognize, as online content will be more readily indexed by search engines such as Google and Bing. Currently, tweets and other media posts are available in online search results – however, this year will bring even more platforms to be indexed by Google, making individual posts carry the same value as independent web pages. This will cause better rankings for businesses with a stronger social media presence. Another change that SEO will face, according to the company, is the continued rise of video advertisements, ultimately overtaking written adverts on the Internet. This recent trend has been largely popularized by Facebook’s silent auto play videos, with Twitter and Instagram quickly following suit. A handful of technologies will lead to video content outpacing written in terms of reach, engagement, and ROI, causing advertisers to spend more money on video ads. As social media presence become more prevalent in search engine results, IC Media Direct believes that brands should take a more strategic approach with Internet channels for online brand reputation.

Further SEO trends are expected to change with the extended indexing for apps on smartphone devices. Companies who maintain popular apps will see an improvement in their search ranking and due to Google extending their indexing methods to include smartphone applications. The tech giant anticipates a future where applications will overtake traditional websites on personal cell phones, causing app optimization to grow significantly over the next year. The shift toward mobile will continue with local search, which IC Media Direct predicts to become even more valuable to individuals seeking reputation management.

IC Media Direct is a full-service Internet reputation and content marketing agency, specializing in online brand repair. Its extensive knowledge of SEO has helped industries project a positive image through the use of various media channels, building efficient messages with a strong impact on their audience. In 2015, the company has published a game-changing handbook on Google brand repair and has been awarded the New York Excellence Award by the SBIEC for two consecutive years. IC Media Direct attends a variety of well-known marketing conferences and events throughout the year, including ad:tech, Affiliate Summit, and LeadsCon, where it shares its expertise and techniques with businesses from all over the world.

IC Media Direct – Reputation Management: http://icmediadirectnews.com

ICMediaDirect Online – Reputation Management & Public Relations: http://icmediadirectonline.com

ICMediaDirect – Reviews & Reputation Services: http://icmediadirectreviewsreputation.com

Public relations and reputation management leader, IC Media Direct, attended this year’s the Search Engine Strategies (SES) Conference (now Connect Search Engine Watch) in Miami. Hosted each February, the event aims to bring together prominent companies and established leaders within the SEO and online marketing industry. Having reached its 20^th year, SES Conference helps businesses share the most useful customer-centric tactics in the new era of online advertising. The forum welcomes all SEO specialists, digital marketers, webmasters, developers, entrepreneurs, and other professionals for quality presentations and networking. See your Online Reputation Report now, by visiting http://www.icmediadirect.com

Held over two days at The Ritz-Carlton Key Biscayne in downtown Miami, attendees had access to unique insights and information that will help them excel in specific marketing careers. This included learning how to execute intent-based targeting, which aids in adapting techniques to overcome obstacles in an ever-changing marketplace. The conference was sponsored by leading businesses such as Bing and Ignition One, and included speeches from people at Google, Wordstream, and The Washington Post. As an expert in the field of online reputation management, IC Media Direct helps hundreds of companies better understand how to successfully evolve and develop new strategies, depending on the needs of each business and consumer in the 21^st century.

The conference has also provided an opportunity for SEO diagnostics to be demonstrated by those who help companies improve their skilled-search abilities. New advertising methods were a large focus, due to mobile searches surpassing the number of desktop searches for the first time in Internet history. This year, it will become more important to understand exactly how businesses can expand on their online tactics to build credible and sustainable messages for their appropriate demographic. IC Media Direct explained the significance of mobile marketing and advertising, as well as its various possibilities, emphasizing on how to use big data to help bring new opportunities to promote a particular service.

Established in 1996, IC Media Direct is an online reputation management agency dedicated to brand repair for individuals and companies across the world. Clients range from Fortune 500 CEOs to celebrities, delivering effective results to help businesses and individuals gain control over their online search results. IC Media Direct has been awarded the New York Excellence Award from the Small Business Institute for Excellence in Commerce (SBIEC) twice due to their results each year. The firm attends a variety of esteemed marketing conferences and events throughout the year, including ad:tech, Affiliate Summit, and LeadsCon. To see your Online Reputation Report, visit http://www.icmediadirect.com

IC Media Direct – Reputation Management: http://icmediadirectnews.com

ICMediaDirect Online – Reputation Management & Public Relations: http://icmediadirectonline.com

ICMediaDirect – Reviews & Reputation Services: http://icmediadirectreviewsreputation.com

Annually, experts in internet marketing join the LeadsCon in Las Vegas, NV. The upcoming event will gather over 5,000 industry leaders to the Venetian Luxury Hotel on the Las Vegas Strip. Speakers will include businesses, potential customers, and marketing veterans. On behalf of the brand repair and reputation management industry, IC Media Direct will join other major companies at the event. See your Online Reputation Report now, by visiting http://www.icmediadirect.com

Since 2007, LeadsCon has showcased a conference that allows companies to meet and discuss topics to gain a new understanding of Vertical Media (those in a particular industry), online advertising, and Lead Generation. It attracts premier firms including Zillow, LexisNexis, Facebook, Google, and other companies specializing in the fields of advertising, social media, customer service, and sales. All elements of the diverse industry have overcome radical changes with the expansion of Internet, with clients and companies quickly losing control over what can be written about them online.

The LeadsCon summit aims to tackle issues that businesses face in the ever-changing marketplace. One example which the conference is discussing in-depth is the future of YouTube. Several panels will consider how video and other platforms are driving advertising growth and lead generation campaigns for specific businesses and the broader industry as a whole. In its 20-year history, IC Media Direct has been able to evolve and adapt to the various needs of consumers through Internet activity, allowing its high-quality services to benefit hundreds of clients. The firm’s perfected method of re-establishing a positive online presence for individuals has helped people build a status online that best matches their offline personas. In line with the conferences’ theme, representatives from the agency will be available to discuss online advertising and reputation repair, and explain how they can control branded search results.

Founded in 1996, IC Media Direct pre-dates Google and has evolved alongside industry trends, thereby offering the latest strategies and methods for managing online reputation of businesses and individuals. Their extensive knowledge of SEO and online reputation allows them to offer 100% control over search results on Google and comparable search engines. Based in New York and Washington DC, IC Media Direct delivers reliable progress-driven online reputation management services in today’s technology-driven society. Repeated attendee at industry conferences including LeadsCon, Affiliate Summit, Leadership Forum New York, and ad:tech, IC Media Direct is a proud supporter of several non-profit organizations, including the Jewish National Fund, the American Jewish World Service, and the AJC Global Jewish Advocacy. To see your Online Reputation Report, visit http://www.icmediadirect.com

IC Media Direct – Reputation Management: http://icmediadirectnews.com

ICMediaDirect Online – Reputation Management & Public Relations: http://icmediadirectonline.com

ICMediaDirect – Reviews & Reputation Services: http://icmediadirectreviewsreputation.com

IC Media Direct, a PR and online reputation management company, has emphasized the new advertising solutions and how these affect the flow of native advertising amid online users. Recent adaptations to online methods have changed how marketers shape the future marketing landscape and have major effects on companies who work to get their brand message across through conventional methods. IC Media Direct emphasizes the importance of people finding new ways to control their online reputation through tailored content. See your Online Reputation Report now by visiting http://www.icmediadirect.com

The rise in adblocker software saw a large increase of native advertising among websites and publications due to their ability to limit companies’ exposure to Internet users. Studies show that 150 million people use programs that remove advertisements from their web browser when visiting certain sites, and the result is devastating for marketers who initially implement strategies to place adverts in the first place. With messages being continuously blocked from viewers, companies needed to find a new way to bypass these restrictions by incorporating their ads within authentic written or visual content. However, if the quality of the advertising experience is poor for the audience, native advertising will reach the same fate as pop-up ads, which have since become an outdated tool.

IC Media Direct predicts that publishers will increase short-form native advertising this year due to users skimming through content on their mobile devices. While content marketing remains an important part of every online strategy, the new method will focus on shorter message, accommodating to users’ low attention span. This will lead to the capitalization of video ads, which deliver information in a way that is more engaging and specific to the brand. Facebook’s silent autoplay videos prove to be especially effective in managing this strategy, as they can attract attention of its users with no need for them to search for content. The benefits of positive video ads will compare with native placements, and they will quickly become a standard part of conventional online marketing in the future.

This year, it is likely that feeds of sponsored content will replace single in-feed placements, ensuring that each user experience isn’t disrupted, claims IC Media Direct. The method of dividing an article into multiple pages will be replaced by infinite scrolling, allowing for native placement of promoted content in a logical and unobtrusive presentation. This will enable marketers to promote their product or service more efficiently, thus also generating a higher rate of user engagement.

Since 1996, IC Media Direct has been the leading provider of online reputation and brand repair services. Having evolved alongside of Google, IC Media Direct provides revolutionary reputation management strategies that help with search engine ranking and project a positive image through a variety of media platforms. The company has proudly served top clients including Fortune 500 companies, celebrities, politicians, Olympic Gold medalists, and motivational speakers. Distinguished awardee of the Small Business Institute for Excellence in Commerce (SBIEC) for two consecutive years, the company has released a groundbreaking handbook on Google Brand Repair last year. To see your Online Reputation Report, visit http://www.icmediadirect.com

IC Media Direct – Reputation Management: http://icmediadirectnews.com

ICMediaDirect Online – Reputation Management & Public Relations: http://icmediadirectonline.com

ICMediaDirect – Reviews & Reputation Services: http://icmediadirectreviewsreputation.com

IC Media Direct, a PR and reputation management agency, will join the ad:tech New York conference. The event will be attended by numerous industry leaders to mingle and discuss new industry developments.  An ongoing sponsor for the event, IC Media Direct is proud to endorse ad:tech and all the innovative and progressive thought, discussion, and networking the conference creates. See your Online Reputation Report now, by visiting http://www.icmediadirect.com

Ad:tech is an annual exhibition and conference designed to highlight the latest technological advances, breakthroughs and developments within the advertising and marketing fields. Bringing together media and advertising communities from across the world, the conference offers a unique opportunity for countless marketing and technology professionals to come together and advance the state of the industry. Comprised of lectures and presentations, collective networking opportunities, an expo and other events, the conference provides a wealth of opportunities to combine the brightest minds of their respective fields and incubate new ideas for the future. IC Media Direct always looks forward to collaborating with other companies to identify industry trends and develop new strategies for the future.

Participants, attendees, and sponsors like IC Media Direct are looking forward to the variety of presentations throughout the ad:tech event. Lectures will include a wide breadth of topics designed to better understand and improve marketing success – and the related technology that drives the industry forward. A notable highlight of the last summit was the keynote speaker John Costello, President, Global Marketing and Innovation for Dunkin’ Brands, Inc. and the current Global Chairman of the Mobile Marketing Association. During his session, entitled “Bottom Line Branding: Optimizing Mobile and Digital for Deeper Consumer Engagement,” Costello discussed how Dunkin’ Brands is optimizing mobile across digital touch points to better engage and drive valuable customer feedback.

Inspiration and education are among the top objectives at virtually every ad:tech event. The New York expo will allow companies to showcase their latest products, services, and developments aimed at reshaping the business world. Ideas, strategies, and business forecasts will connect events and participants between sessions. Lectures, presentations, and discussions will showcase the current state of technology and help develop the next step in the evolution of advertising media and service. All attendees of the event, including IC Media Direct, will enjoy multiple benefits such as a reinvigorated set of skills, techniques, and tools to better compete in the rapidly advancing business world.

Founded in 1996, IC Media Direct is a full-service Internet reputation and content marketing agency, specializing in online brand repair. Its extensive knowledge of SEO has helped industries and individuals project a positive image through the use of various media channels, building efficient messages with a strong impact on their audience. In 2015, the company has published a game-changing handbook on Google Brand Repair and has been awarded the New York Excellence Award by the SBIEC for two consecutive years. IC Media Direct attends a variety of well-known marketing conferences and events throughout the year, including SES, Affiliate Summit, and LeadsCon, where it shares its expertise and techniques with businesses from all over the world.

IC Media Direct – Reputation Management: http://icmediadirectnews.com

ICMediaDirect Online – Reputation Management & Public Relations: http://icmediadirectonline.com

ICMediaDirect – Reviews & Reputation Services: http://icmediadirectreviewsreputation.com

IC Media Direct joined ad:tech, a forum for the NYC media and technology sectors. The event was created for businesses to mingle and connect, share insights, and discuss trends for the upcoming year. With a chance to address key challenges and opportunities, the reputation management agency explained the essential tactics and methods they’ve learnt over the years on how to sustain a positive status across the Internet. See your Online Reputation Report now, by visiting http://www.icmediadirect.com

Named one of the Top 10 conferences for digital marketers by AdWeek, ad:tech New York is cited as an event that centers on important issues in online marketing such as programmatic buying, viewability, and measuring digital media. Their annual events around the world focus on education through keynote speakers and topic-driven panels showcasing the latest products and services to help deepen understanding and create new ideas to drive business forward. IC Media Direct joined attendees including John Costello from Dunkin’ Brands, Inc., podcaster Marc Maron, and marketers behind recent digital political campaigns. Well-known brands such as Hyundai Motor America, Comedy Central, AMC Networks, Pandora, MTV, American Express ,and Absolut also shared their expertise on how to tackle the various challenges for marketers that lie ahead.

The conference addressed the major shifts within content marketing and its ever-changing industry, encouraging participation and attendance among businesses for their insight and ideas. This year is showing signs of significant change for advertisers, with much emphasis being placed on mobile search results and video advertisement. Companies discussed future possibilities as marketers find different ways to interact with customers across mobile devices and new social media platforms. The ongoing merge of technology firms with media distributors will help maintain a fruitful future for both industries, as it is likely they will see a mutually beneficial partnership in the future as video placements overtake conventional text-based advertising.

Established in 1996, IC Media Direct is an online reputation management agency dedicated to brand repair for individuals and companies across the world. With clients ranging from Fortune 500 CEOs to celebrities, the company delivers effective results to help businesses and individuals gain control over their online search results. IC Media Direct has been awarded the New York Excellence Award from the Small Business Institute for Excellence in Commerce (SBIEC) for two consecutive years due to their exceptional results. The firm attends a variety of esteemed marketing conferences and events throughout the year, including SES, Affiliate Summit, and LeadsCon. To see your Online Reputation Report, visit http://www.icmediadirect.com

IC Media Direct – Reputation Management: http://icmediadirectnews.com

ICMediaDirect Online – Reputation Management & Public Relations: http://icmediadirectonline.com

ICMediaDirect – Reviews & Reputation Services: http://icmediadirectreviewsreputation.com