Author: icmd

IC Media Direct, a PR and reputation management agency with headquarters in NYC and Washington, DC, offers professional online reputation solutions for people and companies. For more than 20 years, the reputation experts have been offering brand repair services to elite individuals and Fortune 500 companies and improving their online status. This year, IC Media Direct received the New York Excellence Award from the Small Business Institute for Excellence in Commerce (SBIEC) for the third consecutive year, after demonstrating strong business ethics and corporate values. See your Online Reputation Report now, by visiting http://www.icmediadirect.com

Companies that try to establish a strong Internet presence and build trust among its consumers often overlook the importance of reputation management. Local business directories make it easy for customers to review their personal experience with a brand, and corporations should remain aware of how their enterprise is observed by potential clientele. According to the professionals at IC Media Direct, “what people say about your company has become the most significant reflection of your reliability and services. In essence, you are what people find about you online.” It is important for companies to evaluate customer reviews and adequately address any negative feedback. 70 percent of buyers admit to being affected by online disapproval by others before making their own purchase, and any criticism might deter them from selecting the products or service offered by a specific company. There are many ways of handling negative reviews, and IC Media Direct outlines the best approach of responding quickly to rectify any issues offline. “Negative feedback shouldn’t be taken lightly, as it can help brands identify their weak points and improve the quality of their daily business operations,” says a spokesperson for IC Media Direct.

Brand repair should be an essential part of a business’ marketing strategy due to the significant impact of a negative online reputation and its direct effect on previous marketing efforts. When customers go online to learn more about a company or product, discovering bad reviews almost always drives them to a competitor. When no such information is available from real customer reviews, consumers often choose not to take any risk and do not complete transactions for potential sales.

Founded in 1996, IC Media Direct is the leading provider of online reputation and brand repair services. Being two years older than Google, IC Media Direct offers revolutionary reputation management strategies that help companies and individuals rank better on search engines and project a positive image through a mix of media channels. The company often offers its advice and services at marketing conferences, including ad:tech, Affiliate Summit, and LeadsCon, having released a groundbreaking handbook on Google brand repair last year. To see your Online Reputation Report, visit http://www.icmediadirect.com

IC Media Direct – Reputation Management: http://icmediadirectnews.com

ICMediaDirect Online – Reputation Management & Public Relations: http://icmediadirectonline.com

ICMediaDirect – Reviews & Reputation Services: http://icmediadirectreviewsreputation.com

LeadsCon is the most important forum in the vertical media and direct response marketing sector. Its events highlight the upcoming talents in the industry and keep listeners up to date with the newest trends. The next LeadsCon event will be held at the New York Hilton, where industry leader, IC Media Direct, will present its groundbreaking online brand repair solution. See your Online Reputation Report now, by visiting http://www.icmediadirect.com

IC Media Direct has long been a participant of the LeadsCon New York, as well as LeadsCon Las Vegas. In line with the conferences’ desire to ask industry leaders to present their unique talents, the marketing agency was available to discuss their unique ability to repair reputations of individuals and companies that have had the unfortunate experience of a negative representation of them online. While many other considerations come into vertical media and direct marketing, reputation and public perception is at the very basis of successfully marketing any entity. By describing the realities of how quickly an online reputation can be tarnished and the basics of what it takes to successfully reverse such a situation, the agency’s presentation is expected to be of great use for the event’s attendees.

IC Media Direct will be joined by a plethora of businesses from every segment of the vertical media universe, including marketing service companies, technology solution providers, ad agencies, and venture companies searching for profitable investments. Speeches, discussions, and learning forums, will offer valuable insights into the most effective strategies and latest trends. Speakers and moderators from major companies will share their knowledge, while targeted sessions focusing on lead generation and high-quality marketing strategies will result in the type of specific guidance to help bridge the gap between advertisers and consumers.

Full service public relations and reputation management agency, IC Media Direct has been providing their groundbreaking expertise for nearly 20 years. One of the first marketing firms to truly understand the potential of the Internet in its early stages; they also noted the extent positive or negative internet reputations can have on an individual or organization. As a result, the New York and Washington D.C.-based agency developed strategies that provide 100% control over online search results, by pushing down undesirable results. Clients from Fortune 500 CEOs to top sporting personalities have relied on IC Media Direct, while major marketing events and conferences such as LeadsCon, Affiliate Summit, and ad:tech welcome the agency each year to share their knowledge and insight. To see your Online Reputation Report, visit http://www.icmediadirect.com

IC Media Direct – Reputation Management: http://icmediadirectnews.com

ICMediaDirect Online – Reputation Management & Public Relations: http://icmediadirectonline.com

ICMediaDirect – Reviews & Reputation Services: http://icmediadirectreviewsreputation.com

ICMediaDirect, a prestigious online reputation and PR agency, will attend Affiliate Summit East at the New York Marriott Marquis in August. The yearly event will bring together more than 5,000 industry experts, journalists and sellers to discuss the most important local and international issues. Team at ICMediaDirect will speak on the importance of building an unparalleled online brand for businesses and individuals and will tackle some of the forward-thinking strategies ICMD utilizes for successful content marketing. To access your personal or your company’s Online Reputation Report, visit ICMediaDirect homepage at http://www.icmediadirect.com

Established in 2003, Affiliate Summit Inc. has a proven track record in managing highly successful marketing projects and delivering numerous insightful events, educational sessions, and tradeshows. With combined experience of more than 30 years in affiliate marketing, founders of the company Shawn Collins and Missy Ward believe in the power of interpersonal networking and information exchange in today’s fast-paced digital world. Their landmark events create an invaluable learning and sharing environment for thought leaders, start-ups, merchants, and vendors to discuss new opportunities for effective business development and digital innovations. With an established expertise in providing state-of-the art solutions to customers who aim to showcase their brand online in the best light, ICMediaDirect is delighted to bring first-class advice and tips on effective reputation management to affiliates and merchants at the forthcoming conference. Experts at ICMediaDirect reinforce confidence in search engine optimization (SEO) techniques and emphasize the need for every brand to regularly put out content and use technological advancement to develop and maintain captivating online presence.

This year’s edition of Affiliate Summit will feature a collection of keynotes from most influential and thought-provoking public figures in the field of digital platforms and marketing. Speaker Scott Stratten, a social media and relationship marketing expert, President of Un-Marketing and the author of four best-selling business books, is one of “America’s 10 Marketing Gurus”, according to Business Review USA. The final and concluding day of Affiliate Summit East will see an SEO keynote panel, featuring Bruce Clay (President of Bruce Clay, Inc.), Duane Forrester (VP at Bruce Clay, Inc.), and Stephan Spencer (Co-Author of The Art of SEO).

Founded in 1996, ICMediaDirect is an award-winning PR and online reputation management company, dedicated to brand repair for customers across the globe. Its cutting-edge technological solutions and highly competitive and unmatched online reputation packages have vastly improved the Internet presence of numerous businesses, professional athletes, politicians, fortune top 500 CEOs, celebrities, among many others. Major marketing conferences and events frequently benefit from ICMediaDirect’s participation and sponsorships, including Affiliate Summit, Leadscon, SES, and ad:tech conferences. To see your Online Reputation Report, visit http://www.icmediadirect.com

IC Media Direct – Reputation Management: http://icmediadirectnews.com

ICMediaDirect Online – Reputation Management & Public Relations: http://icmediadirectonline.com

ICMediaDirect – Reviews & Reputation Services: http://icmediadirectreviewsreputation.com

ICMediaDirect Leading the Charge in Digital Reputation Management

ICMediaDirect, a prestigious PR and reputation management agency is revolutionizing the way companies, brands, and people recover their internet reputations. The award-winning agency is a trailblazer in search engine optimization (SEO), transforming online client results by seeding positive and pre-approved content through top-tier world news publications. This approach has helped distinguish ICMediaDirect as a pioneer in leveraging editorial and social engagement for influential search engine return. To access your personal or your company’s Online Reputation Report, visit ICMediaDirect homepage at http://www.icmediadirect.com

A dynamic, rapidly evolving landscape, SEO plays a key role in the establishment, development, and expansion of business. As Inc.com notes, “SEO has grown so important that its value extends beyond the search engine and even to businesses without a website,” making ICMediaDirect’s service an invaluable part of doing business. Utilizing the full scope of social media accounts is one of the many targeted, organic approaches ICMediaDirect uses to push irrelevant listings down and bring key messaging to the top of search result listings. The agency’s team of marketing and PR experts understand that “brands can produce a captivating online presence by creating relevant, interesting, and shareable content,” which is what they do every day for their esteemed clients.

ICMediaDirect is a native within today’s electronic ecosystem and acts as a creative content marketer in addition to a technical conduit. As participants in this year’s inaugural Content Rising Summit, hosted by Skyword in Boston, ICMediaDirect underscored its commitment to the art and science of brand storytelling by revealing a new method for conveying powerful concepts through creative marketing. As a company spokesperson says, “Our clients have been able to reach a broader base with an uplifting message, simply through the quality of the content they project.” This content-focused, user-driven strategy is one with the reader in mind, a solution that invites the viewer into a community rather than asking them to simply click over. With the American Marketing Association declaring “focus on user experience” as one of the six SEO rules, it stands to reason that ICMediaDirect is, once again, ahead of the curve.

Since 1996, ICMediaDirect has been a prominent, peer-respected figure in the public relations industry. With offices in New York City and Washington DC, ICMediaDirect intervenes in the face of the unexpected for clients in 49 countries, establishing credibility, building trust, and creating positive online presences. The firm is the two-year consecutive winner of the New York Excellence Award from the Small Business Institute for Excellence in Commerce (SBIEC) and recently released a well-received book on Google brand repair. ICMediaDirect is a regular sponsor and highly valued participant of industry conferences, including Affiliate Summit, Leadscon, and ad:tech. To see your Online Reputation Report, visit http://www.icmediadirect.com

IC Media Direct – Reputation Management: http://icmediadirectnews.com

ICMediaDirect Online – Reputation Management & Public Relations: http://icmediadirectonline.com

ICMediaDirect – Reviews & Reputation Services: http://icmediadirectreviewsreputation.com

ICMediaDirect, a prestigious PR and reputation management agency, has an experience of 20 years in the industry. The company is focusing on new technology and social media trends that impact the views of people and businesses.  As companies face unprecedented challenges in protecting their online reputations, ICMediaDirect ensures a positive message is projected online and across social media platforms. To access your personal or your company’s Online Reputation Report, visit ICMediaDirect homepage at http://www.icmediadirect.com

Monitoring information on the Internet is the key component to online reputation management. Optimizing SEO, keeping abreast of brand mentions and online reviews, and maximizing the positive impact that social media accounts can have are the key underpinnings to a strategic management plan. According to a story by Richard Lorezen entitled “The Impact of Online Reputation on Your Company’s Success,” approximately 70 percent of all consumers will consult reviews or ratings before they make a purchase. Lorezen goes on to say that “more than half of consumers use the internet to learn about a brick-and-mortar store or company before they do business with someone.”

ICMediaDirect endorses a proactive approach to reputation management and uses a variety of state-of-the-art tools and methods to streamline the process. Enhancing a company’s brand and building trust are at the core of its online management reputation philosophy. A story by Kent Campbell entitled “How Natural Reputation and Context Affects Online Reputation Strategy,” underscores how essential it is for all businesses to monitor and manage their online reputations. “What others say about your business on social media and review sites,” he writes, “can affect your bottom line no matter how many customers you serve.” He cites a Nielsen survey that shows “that 68 percent of respondents indicated that they trust customer reviews that they read on line.”

Founded in 1996, ICMediaDirect has long been a recognized leader in the public relations industry, earning the New York Excellence Award from SBIEC for two straight years for its success with SEO and its ability to consistently produce positive results. From its offices in New York City and Washington, DC, the agency has created a global reach in helping clients enhance their brand through online reputation management. ICMediaDirect stays current with all of the latest trends by consistently staying active, attending a variety of marketing conferences and events. Those include Affiliate Summit, SES and LeadsCon, with ICMediaDirect sharing its expertise and marketing methods throughout the year.  The company is also active in supporting non-profit organizations that help those in need throughout the world. To see your Online Reputation Report, visit http://www.icmediadirect.com

IC Media Direct – Reputation Management: http://icmediadirectnews.com

ICMediaDirect Online – Reputation Management & Public Relations: http://icmediadirectonline.com

ICMediaDirect – Reviews & Reputation Services: http://icmediadirectreviewsreputation.com

ICMediaDirect.com will join this year’s ad:tech, a conference for the media sector in NYC. The exhibition provides an opportunity for businesses to mingle, exchange ideas and discuss trends for the following year. With a chance to address key challenges and opportunities, the reputation management agency plans to explain the essential tactics and methods they’ve learnt over the years on how to sustain a positive status across the Internet. See your Online Reputation Report now, by visiting http://www.icmediadirect.com

Named one of the Top 10 conferences for digital marketers by AdWeek, ad:tech New York is cited as an event that centers on important issues in online marketing such as programmatic buying, viewability, and measuring digital media. Their annual events around the world focus on education through keynote speakers and topic-driven panels showcasing the latest products and services to help deepen understanding and create new ideas to drive business forward. Last year, ICMediaDirect.com has joined the attendees including John Costello from Dunkin’ Brands, Inc., podcaster Marc Maron, and marketers behind recent digital political campaigns. Well-known brands such as Hyundai Motor America, Comedy Central, AMC Networks, Pandora, MTV, American Express, and Absolut also shared their expertise on how to tackle the various challenges for marketers that lie ahead.

The conference promises to address the major shifts within content marketing and its ever-changing industry, encourage participation and attendance among businesses for their insight and ideas. This year has shown signs of significant change for advertisers, with much emphasis being placed on mobile search results and video advertisement. Companies will discuss future possibilities as marketers find different ways to interact with customers across mobile devices and new social media platforms. The ongoing merge of technology firms with media distributors will help maintain a fruitful future for both industries, as it is likely they will see a mutually beneficial partnership in the future as video placements overtake conventional text-based advertising.

Established in 1996, ICMediaDirect.com is an online reputation management agency dedicated to brand repair for individuals and companies across the world. With clients ranging from Fortune 500 CEOs to celebrities, the company delivers effective results to help businesses and individuals gain control over their online search results. ICMediaDirect.com has been awarded the New York Excellence Award from the Small Business Institute for Excellence in Commerce (SBIEC) for three consecutive years due to their exceptional results. The firm attends a variety of esteemed marketing conferences and events throughout the year, including SES, Affiliate Summit, and LeadsCon. To see your Online Reputation Report, visit http://www.icmediadirect.com

IC Media Direct – Reputation Management: http://icmediadirectnews.com

ICMediaDirect Online – Reputation Management & Public Relations: http://icmediadirectonline.com

ICMediaDirect – Reviews & Reputation Services: http://icmediadirectreviewsreputation.com

ICMediaDirect, PR and  reputation management agency, has highlighted the significance of creating a popular online brand for people and companies. Nowadays, more and more businesses focus on developing a strong online presence as they recognize the importance of internet reputation management.

Rising above the competition is challenging, especially with the quick pace at which technology changes – and the pressure on businesses to keep up. See your Online Reputation Report now, by visiting http://www.icmediadirect.com

Optimizing SEO is more fundamental now than it was towards the end of the 20th century, not long after Google launched. Ensuring positive content is in the number one spot is imperative, since 33 percent of people always click on the search engine’s top result after inputting a word or term. ICMediaDirect emphasizes that businesses and individuals should adapt to new ways of controlling their online reputation through a smart content management plan. In comparison to SEO, content marketing is a relatively new technique, but also key for companies hoping to create a positive image. It allows firms to take full control of their branding by formulating a distinctive voice and a clear message through content – whether on websites, blogs, or social media platforms – while also promoting their products or services. Trust is very important when attracting consumers, and content marketing cultivates a brand that seems reliable and likable while also boosting sales.

ICMediaDirect experts advise companies to choose wisely when it comes to connecting with their target customers, with a consistently multiplying array of social media channels to choose from. Teens are moving from sites like Facebook, for example, in favor of newer options like Snapchat and Instagram. With live-streaming apps set to excel in 2016, digital natives are migrating to Periscope in striking numbers. With two decades of experience providing companies with the tools to achieve success, ICMediaDirect has in-house staff trained in the latest technological and media advances to provide forward-thinking strategies for brands to utilize in the most effective manner. 

Founded in 1996, ICMediaDirect is a full-service reputation management, marketing and public relations company. With offices in New York and Washington DC, the firm operates globally, serving a range of clients. Experts in formulating campaigns and navigating SEO, the company has generated effective online reputation management strategies for countless clients, including Olympic athletes, celebrities, politicians and Fortune 500 companies. A leading force within the industry, ICMediaDirect is an award-winning firm and has been recognized repeatedly by the Small Business Institute for Excellence in Commerce. To see your Online Reputation Report, visit http://www.icmediadirect.com

IC Media Direct – Reputation Management: http://icmediadirectnews.com

ICMediaDirect Online – Reputation Management & Public Relations: http://icmediadirectonline.com

ICMediaDirect – Reviews & Reputation Services: http://icmediadirectreviewsreputation.com

ICMediaDirect, PR and reputation management agency, explains how negative feedback can directly impact companies. Surveys have shown that 86 percent of potential consumers will reconsider purchasing a product from a business with negative reviews.

With another survey showing that 9 out of 10 people say they take online reviews ‘very seriously,’ the agency has responded by providing advice on how companies can recover after receiving negative feedback online. See your Online Reputation Report now, by visiting http://www.icmediadirect.com

ICMediaDirect has built an outstanding track record in efficient reputation control, having enhanced the brand image of Fortune 500 companies, celebrities, politicians, and athletes. The agency uses a clear strategy for diminishing the unwanted impact of criticism. First, determine if a comment is legitimate. Some information spread online is created by competing brands. The best course of action for this scenario is to request to have the review removed citing its unlikely authenticity. Next, find out if a review is opinion based. In this case, a company has a powerful opportunity to share factual, positive information about them, while also diluting the effect of the review. When a customer has left factual, yet negative feedback, then it is time to respond fully and genuinely. The agency recommends a dynamic approach, combining an apology with a proactive solution to a client’s problem.

With respect to difficult situations where there is significant interaction online, ICMediaDirect advises addressing the complaint offline where possible by asking for the customer’s details or requesting to contact them privately. Experts at the firm have noted that this can reduce the impact of any further mistakes and the pressure on the business manager dealing with the complaints.

ICMediaDirect is a full-service online reputation and content marketing agency, specializing in online brand repair. Its extensive experience with successful recovery from negative online reviews has helped companies and individuals project a positive image and build an efficient message with a strong impact on their audience. In 2015, the agency published a game-changing handbook on Google brand repair and has been awarded the New York Excellence Award by the SBIEC for two consecutive years. ICMediaDirect regularly attends well-known industry conferences including Affiliate Summit, ad:tech, and LeadsCon, where it shares its expertise and techniques with businesses from all over the world. To see your Online Reputation Report, visit http://www.icmediadirect.com

IC Media Direct – Reputation Management: http://icmediadirectnews.com

ICMediaDirect Online – Reputation Management & Public Relations: http://icmediadirectonline.com

ICMediaDirect – Reviews & Reputation Services: http://icmediadirectreviewsreputation.com

ICMediaDirect, an online reputation and PR agency, will attend Affiliate Summit East (ASE) along other industry experts and businesses. The participants will mingle and discuss the latest local and international issues. Scheduled to take place July 31 through August 2 at the New York Marriott Marquis in New York, the annual tradeshow is expected to bring together over 5,000 marketers, vendors, networks and media outlets. Reputation management experts at ICMediaDirect will speak on the importance of building an unparalleled online brand for businesses as well as individuals and will tackle some of the forward-thinking strategies they utilize for successful content marketing. To access your personal or your company’s Online Reputation Report, visit ICMediaDirect homepage at http://www.icmediadirect.com

Established in 2003, Affiliate Summit Inc. has a proven track record in managing highly successful marketing projects and delivering numerous insightful events, educational sessions, and tradeshows. With combined experience of more than 30 years in affiliate marketing, founders of the company Shawn Collins and Missy Ward believe in the power of interpersonal networking and information exchange in today’s fast-paced digital world. Their landmark events create an invaluable learning and sharing environment for thought leaders, start-ups, merchants and vendors to discuss new opportunities for effective business development and digital innovations. With an established expertise in providing state-of-the art solutions to customers who aim to showcase their brand online in the best light, ICMediaDirect is delighted to bring first-class advice and tips on effective reputation management to affiliates and merchants at the conference that is now less than two months away. Experts at ICMediaDirect reinforce confidence in search engine optimization (SEO) techniques and emphasize the need for every brand to regularly put out content and use technological advancement to develop and maintain captivating online presence.

This year’s edition of Affiliate Summit will feature a collection of keynotes from most influential and thought-provoking public figures in the field of digital platforms and marketing. Speaker Scott Stratten, a social media and relationship marketing expert, President of Un-Marketing and the author of four best-selling business books, is one of “America’s 10 Marketing Gurus”, according to Business Review USA. The final and concluding day of Affiliate Summit East will see an SEO keynote panel, featuring Bruce Clay (President of Bruce Clay, Inc.), Duane Forrester (VP at Bruce Clay, Inc.), and Stephan Spencer (Co-Author of The Art of SEO).

Founded in 1996, ICMediaDirect is an award-winning PR and online reputation management company, dedicated to brand repair for customers across the globe. Its cutting-edge technological solutions and highly competitive and unmatched online reputation packages have vastly improved the Internet presence of numerous businesses, professional athletes, politicians, fortune top 500 CEOs, celebrities, among many others. Major marketing conferences and events frequently benefit from ICMediaDirect’s participation and sponsorships, including Affiliate Summit, Leadscon, SES, and ad:tech conferences. To see your Online Reputation Report, visit http://www.icmediadirect.com

IC Media Direct – Reputation Management: http://icmediadirectnews.com

ICMediaDirect Online – Reputation Management & Public Relations: http://icmediadirectonline.com

ICMediaDirect – Reviews & Reputation Services: http://icmediadirectreviewsreputation.com

Surveys have proven that 9 out of 10 individuals react to online reviews. People explained that they place the same significance on online reviews as they would if hearing suggestions from a friend. Leading PR firm ICMediaDirect recognizes the importance of reputation management and works with brands to capitalize on this data. The results of this study were formulated into an infographic by Invesp. They show just how vital word of mouth is in the online sphere. The findings further state that customers will spend up to 31% more money on the services of businesses with “excellent” reviews, and 72% of responders will only make a purchase after seeing a positive review. See your Online Reputation Report now, by visiting http://www.icmediadirect.com

While the statistics are applicable to all companies, they hone in on local businesses. A significant 92% of respondents state they would only use a company if it had, at least, a four-star rating on review sites. The stats are broken down further, with reliability (27%), expertise (21%), and professionalism (18%) being deemed the most vital characteristics for a local firm to be associated with. After analyzing this data and more, ICMediaDirect confirms that building up a solid reputation online is just as important for a company as focusing on its offline standing in the local community.

Positive reviews can, of course, boost business, but the analysis proves that negative feedback can have a direct fiscal drain on companies. For example, 86% of potential customers said they would think twice about buying a product from a firm with bad online reviews. What’s more, an extra star on reviews creates a 5% to 9% average rise in revenue for a business, while just one negative review could result in a company losing approximately 30 customers. Receiving positive reviews online translates directly into sales.

ICMediaDirect is a full-service internet reputation and content marketing agency with offices in New York City and Washington, DC. A top firm in the industry with over 20 years of experience, it has helped clients all over the world improve their brand’s potential with online reputation management. An awardee of the New York Excellence Award by the SBIEC for two consecutive years, ICMediaDirect attends a variety of well-known marketing conferences and events throughout the year, including SES, Affiliate Summit, and LeadsCon, where it shares its expertise and techniques with businesses from all over the world. To see your Online Reputation Report, visit http://www.icmediadirect.com

IC Media Direct – Reputation Management: http://icmediadirectnews.com

ICMediaDirect Online – Reputation Management & Public Relations: http://icmediadirectonline.com

ICMediaDirect – Reviews & Reputation Services: http://icmediadirectreviewsreputation.com