IC Media Direct’s reputation experts recommend that entities monitor online activities consistently so that a reputation management plan can be put into place as quickly as possible. Keeping a close eye on brand mentions and online reviews means brands, individuals, and agencies can be as proactive as possible in their approach to online reputation management. Employing a variety of monitoring tools will make the task easier and increase its effectiveness. Google Alerts allows brands and individuals to receive email updates on any new Google results featuring mentions of them. For monitoring activities connected to a brand on social media, companies should use the Social Mention tool to monitor use of selected keywords.
The importance of reputation management is often underplayed by brands as they try to establish a strong Internet presence and create trust among their consumers. Because of local business directories, it is easy for customers to review their personal experience with a brand, and companies should remain aware of how their image is portrayed by potential clientele. The professionals at ICMediaDirect point out that, “what people say about your company has become the most significant reflection of your reliability and services. In essence, you are what people find about you online.” It is important that companies evaluate customer reviews and address any negative feedback in an adequate manner. 70 percent of buyers admit to being affected by negative online ratings before making their purchase, and any criticism may deter them from purchasing the products or service offered by a specific company. With many options available to handle negative reviews, ICMediaDirect details the best approach of responding quickly to rectify any issues offline.
Taking advantage of dedicated social media accounts is an impactful way to effectively improve digital reputation. Sites such as Facebook and Twitter perform well on Google and when potential customers search for a brand, service, or individual one of the top hits will likely be a focused social media channel. Businesses can then push down negative listings about their companies via a thoughtful and engaging social media presence, as well as have a controlled outlet to increase interesting postings with effective SEO. Another benefit of having a presence on these sites is the ability to respond quickly to feedback, both positive and negative. Incorporating SEO into responses, social media platforms provide businesses a medium through which to proactively respond to consumers, while also increasing their Google rankings. Brands gain from having relevant means to express the strengths of their services and to address concerns of customers. This is going to be increasingly important in 2016, as ICMediaDirect predicts Google will index more platforms so that individual posts will soon have the same value as standalone web sites.
Positive reviews can, of course, boost business, but the analysis proves that negative feedback can have a direct fiscal drain on companies. For example, 86% of potential customers said they would think twice about buying a product from a firm with bad online reviews. What’s more, an extra star on reviews creates a 5% to 9% average rise in revenue for a business, while just one negative review could result in a company losing approximately 30 customers. Receiving positive reviews online translates directly into sales.
ICMediaDirect, is a New York City and Washington DC-based Reputation Management and PR agency, providing specialized insight about the significance of online reputation for both individuals and businesses. For over 20 years, this team of reputation experts have been providing brand repair services and improving the online status of elite persons and Fortune 500 companies. In 2016, ICMediaDirect once again received the New York Excellence Award from the Small Business Institute for Excellence in Commerce (SBIEC), this marking the third consecutive year, as the firm has demonstrated strong business ethics and corporate values. View your Online Reputation Report now, by visiting http://www.icmediadirect.com.
This edition of Affiliate Summit featured a collection of presenters from influential and thought-provoking public figures across the field of digital platforms and marketing, explains ICMediaDirect. Speaker Scott Stratten, a social media and relationship marketing expert, President of Un-Marketing and the author of four best-selling business books, is one of “America’s 10 Marketing Gurus”, reported in Business Review USA. The ending Affiliate Summit East 2016 sees an SEO keynote panel, hosting Bruce Clay (President of Bruce Clay, Inc.), Duane Forrester (VP at Bruce Clay, Inc.), alongside Stephan Spencer (Co-Author of The Art of SEO).
Reputation professionals at ICMediaDirect recommend keeping a close eye on online activities so that a reputation management plan can be implemented as quickly as possible. By closely monitoring brand mentions and online reviews, brands, individuals, and agencies can be proactive in their approach to handling online reputation management. Using a variety of monitoring tools will make the task easier and more efficient. Google Alerts allows users to sign up for email updates on the latest Google results featuring brand mentions. To monitor developments connected to a brand on various social media platforms, entities should use the Social Mention tool that tracks selected keywords.
Possessing good reviews online can obviously improve the business of a firm. Though, the study further shows that bad feedback can have a straight monetary impact on businesses. For instance, 86% of prospective customers said they would think twice about purchasing a product from a firm with bad online appraisals. Likewise, an extra star on reviews creates a 5% to 9% average rise in revenue for a business, while just one unwanted review could result in a company deducting about 30 customers. ICMediaDirect additionally states that getting positive reviews online results in sales.
ICMediaDirect is a New York City and Washington DC-based Reputation Management and PR agency providing specialized insight on the significance of a positive online reputation for individuals and businesses. For over 20 years, the team of reputation experts have been offering brand repair services and growing the online status of executive-level individuals and Fortune 500 companies. This year, ICMediaDirect received the New York Excellence Award from the Small Business Institute for Excellence in Commerce (SBIEC) for the third consecutive year, through demonstrating strong business ethics and corporate values. See your Online Reputation Report now at http://www.icmediadirect.com.
Though majority of businesses can work with this data, this is relevant mostly to local businesses. A whopping 92% of contributors claim they would only use a company if it had, at a lowest, a four-star rating on review websites. The numbers were analyzed further, with reliability (27%), expertise (21%), and professionalism (18%) emerging to be the most vital features for a domestic firm to be related to. Post studying these key figures and more, ICMediaDirect emphasizes that building up an all-encompassing reputation online is just as meaningful for a company as focusing on its offline reputation in the local society.