Author: icmd

ICMediaDirect, a successful PR and reputation management agency, explains that negative feedback can cause companies to lose profits. This is suggested by surveys showing that 86 percent of possible customers are not inclined to make a purchase from a business that has bad reviews. With another survey showing that 9 out of 10 people say they take online reviews ‘very seriously,’ the agency has responded by providing advice on how companies can recover after receiving negative feedback online. See your Online Reputation Report now, by visiting http://www.icmediadirect.com

ICMediaDirect has built an outstanding track record in efficient reputation control, having enhanced the brand image of Fortune 500 companies, celebrities, politicians, and athletes. The agency uses a clear strategy for diminishing the unwanted impact of criticism. First, determine if a comment is legitimate. Some information spread online is created by competing brands. The best course of action for this scenario is to request to have the review removed citing its unlikely authenticity. Next, find out if a review is opinion based. In this case, a company has a powerful opportunity to share factual, positive information about themselves, while also diluting the effect of the review. When a customer has left factual, yet negative feedback, then it is time to respond fully and genuinely. The agency recommends a dynamic approach, combining an apology with a proactive solution to a client’s problem.

With respect to difficult situations where there is significant interaction online, ICMediaDirect advises addressing the complaint offline where possible by asking for the customer’s details or requesting to contact them privately. Experts at the firm have noted that this can reduce the impact of any further mistakes and the pressure on the business manager dealing with the complaints.

ICMediaDirect is a full-service online reputation and content marketing agency, specializing in online brand repair. Its extensive experience with successful recovery from negative online reviews has helped companies and individuals project a positive image and build an efficient message with a strong impact on their audience. In 2015, the agency published a game-changing handbook on Google brand repair and has been awarded the New York Excellence Award by the SBIEC for two consecutive years. ICMediaDirect regularly attends well-known industry conferences including Affiliate Summit, ad:tech, and LeadsCon, where it shares its expertise and techniques with businesses from all over the world. To see your Online Reputation Report, visit http://www.icmediadirect.com

IC Media Direct – Reputation Management: http://icmediadirectnews.com

ICMediaDirect Online – Reputation Management & Public Relations: http://icmediadirectonline.com

ICMediaDirect – Reviews & Reputation Services: http://icmediadirectreviewsreputation.com

ICMediaDirect, a renowned online reputation and PR agency, and other industry professionals, will attend Affiliate Summit East (ASE) to share information about important local and global marketing issues. The event will happen in July at the New York Marriott Marquis in New York, and will be joined by more than 5,000 marketers, sellers, and media channels.

Reputation management experts at ICMediaDirect will speak on the importance of building an unparalleled online brand for businesses as well as individuals and will tackle some of the forward-thinking strategies they utilize for successful content marketing. To access your personal or your company’s Online Reputation Report, visit ICMediaDirect homepage at http://www.icmediadirect.com

Established in 2003, Affiliate Summit Inc. has a proven track record in managing highly successful marketing projects and delivering numerous insightful events, educational sessions, and tradeshows. With combined experience of more than 30 years in affiliate marketing, founders of the company Shawn Collins and Missy Ward believe in the power of interpersonal networking and information exchange in today’s fast-paced digital world. Their landmark events create an invaluable learning and sharing environment for thought leaders, start-ups, merchants, and vendors to discuss new opportunities for effective business development and digital innovations. With an established expertise in providing state-of-the art solutions to customers who aim to showcase their brand online in the best light, ICMediaDirect is delighted to bring first-class advice and tips on effective reputation management to affiliates and merchants at the conference that is now less than two months away. Experts at ICMediaDirect reinforce confidence in search engine optimization (SEO) techniques and emphasize the need for every brand to regularly put out content and use technological advancement to develop and maintain captivating online presence.

This year’s edition of Affiliate Summit will feature a collection of keynotes from most influential and thought-provoking public figures in the field of digital platforms and marketing. Speaker Scott Stratten, a social media and relationship marketing expert, President of Un-Marketing and the author of four best-selling business books, is one of “America’s 10 Marketing Gurus”, according to Business Review USA. The final and concluding day of Affiliate Summit East 2016 will see an SEO keynote panel, featuring Bruce Clay (President of Bruce Clay, Inc.), Duane Forrester (VP at Bruce Clay, Inc.), and Stephan Spencer (Co-Author of The Art of SEO).

Founded in 1996, ICMediaDirect is an award-winning PR and online reputation management company, dedicated to brand repair for customers across the globe. Its cutting-edge technological solutions and highly competitive and unmatched online reputation packages have vastly improved the Internet presence of numerous businesses, professional athletes, politicians, fortune top 500 CEOs, celebrities, among many others. Major marketing conferences and events frequently benefit from ICMediaDirect’s participation and sponsorships, including Affiliate Summit, Leadscon, SES, and ad:tech conferences. To see your Online Reputation Report, visit http://www.icmediadirect.com

IC Media Direct – Reputation Management: http://icmediadirectnews.com

ICMediaDirect Online – Reputation Management & Public Relations: http://icmediadirectonline.com

ICMediaDirect – Reviews & Reputation Services: http://icmediadirectreviewsreputation.com

As per a recent survey, most people pay as much attention to online reviews as they would if a friend suggested a product. ICMediaDirect, PR agency, acknowledges the significance of reputation management and works with firms to make the most of this data. The results of this study – formulated into an infographic by Invesp – show just how vital word of mouth is in the online sphere. The findings further state that customers will spend up to 31% more money on the services of businesses with “excellent” reviews, and 72% of responders will only make a purchase after seeing a positive review. See your Online Reputation Report now, by visiting http://www.icmediadirect.com

While the statistics are applicable to all companies, they hone in on local businesses. A significant 92% of respondents state they would only use a company if it had, at least, a four-star rating on review sites. The stats are broken down further, with reliability (27%), expertise (21%), and professionalism (18%) being deemed the most vital characteristics for a local firm to be associated with. After analyzing this data and more, ICMediaDirect confirms that building up a solid reputation online is just as important for a company as focusing on its offline standing in the local community.

Positive reviews can, of course, boost business, but the analysis proves that negative feedback can have a direct fiscal drain on companies. For example, 86% of potential customers said they would think twice about buying a product from a firm with bad online reviews. What’s more, an extra star on reviews creates a 5% to 9% average rise in revenue for a business, while just one negative review could result in a company losing approximately 30 customers. Receiving positive reviews online translates directly into sales.

ICMediaDirect is a full-service internet reputation and content marketing agency with offices in New York City and Washington, DC. A top firm in the industry with over 20 years of experience, it has helped clients all over the world improve their brand’s potential with online reputation management. An awardee of the New York Excellence Award by the SBIEC for two consecutive years, ICMediaDirect attends a variety of well-known marketing conferences and events throughout the year, including SES, Affiliate Summit, and LeadsCon, where it shares its expertise and techniques with businesses from all over the world. To see your Online Reputation Report, visit http://www.icmediadirect.com

IC Media Direct – Reputation Management: http://icmediadirectnews.com

ICMediaDirect Online – Reputation Management & Public Relations: http://icmediadirectonline.com

ICMediaDirect – Reviews & Reputation Services: http://icmediadirectreviewsreputation.com

For the third consecutive year, PR agency ICMediaDirect received the New York Excellence Award from The Small Business Institute for Excellence in Commerce (SBIEC). The SBIEC chooses the best companies in their respective industries every year. The decision is based on a collection of corporate reviews and research of the respective industry. See your Online Reputation Report now, by visiting http://www.icmediadirect.com

Already a proud recipient of the New York Excellence Award in the previous years, it is a reflection on the evident success and commercial recognition for ICMediaDirect in the public relations field, while they also “consistently demonstrate a high regard for upholding business ethics and company values”. This year has been revolutionary for industries facing the various challenges posed by social media and online reputation management.

The SBIEC is a leading authority on recognizing companies across a wide range of industries that meet its standards of excellence. It has encouraged independent enterprise and entrepreneurial growth, offering the opportunity for businesses of all sizes to be recognized for its performance. Particular emphasis is given to meeting and exceeding expectations for customer service, product quality and ethical practices. ICMediaDirect has received its third consecutive award due to its ability to maintain these essential qualities, as it pioneers and perfects Internet strategies that benefit its hundreds of clients everyday. Its team of experts are capable of recognizing all undesired online content, and structure their various campaigns to improve search engine results on Internet web browsers.

Founded in 1996, ICMediaDirect is a leading force in the industry with offices in New York City and Washington, DC. It provides its services in 49 countries and 49 languages, with online reputation packages customized for each individual or company and their specific needs. To date, they have helped improve the Internet presence of professional athletes, politicians, executive-level bankers, and fortune top 500 CEOs. Major marketing conferences and events frequently benefit from, participation and sponsorship of ICMediaDirect, including Affiliate Summit, Leadscon, SES, and ad:tech. ICMediaDirect also supports several non-profit organizations such as the Jewish National Fund, the American Jewish World Service and the AJC Global Jewish Advocacy, helping families in need in countries across the world. To see your Online Reputation Report, visit http://www.icmediadirect.com

IC Media Direct – Reputation Management: http://icmediadirectnews.com

ICMediaDirect Online – Reputation Management & Public Relations: http://icmediadirectonline.com

ICMediaDirect – Reviews & Reputation Services: http://icmediadirectreviewsreputation.com

ICMediaDirect, expert in online reputation management, explains how people and businesses can use SEO tools to increase their internet reputation. More and more consumers are looking up the products they intend to buy, so IC Media Direct is recommending the use of SEO to improve internet presence. Tailored strategies will ensure that the top hits on Google and other search engines engage customers and present an uplifting presence that will improve a brand’s reputation. See your Online Reputation Report now, by visiting http://www.icmediadirect.com

Fully utilizing dedicated social media accounts is a powerful way to effectively improve online reputation. Sites such as Facebook and Twitter rank well on Google; when potential customers search for a brand, service, or individual one of the top hits will likely be a focused social media account. Businesses can then push down irrelevant listings about their companies with a thoughtful and engaging social media presence, as well as provide a controlled outlet to increase interesting postings with excellent SEO. Another benefit of having a presence on these sites is being able to respond quickly to feedback, both positive and negative. Utilizing SEO within responses, social media platforms provide businesses a medium through which to efficiently respond to consumers, while also increasing their Google rankings. Companies gain from having relevant means to express the strengths of their brand and to address concerns voiced by customers. This is going to be especially important next year, as ICMediaDirect predicts more platforms will be indexed by Google so that individual posts will soon have the same value as standalone web pages.

By creating relevant, interesting, and shareable content, brands can create a captivating online presence. According to the firm, Google rewards brands that offer readers rich online posts. Strong content developed with expert SEO strategies has the power to go viral, reach a wide audience, and potentially draw in more customers and enhance a brand’s reputation. By releasing well-developed content, companies and individuals can foster a positive online reputation. ICMediaDirect stresses the importance of regularly putting out content and implementing the latest in search engine optimization in order to successfully improve online reputation.

Founded in 1996, ICMediaDirect is a recognized leader in the public relations industry. The agency has offices in New York and Washington DC, and serves clients in 49 countries with reputation management packages tailored to the specific needs of an individual or company. The company won the New York Excellence Award from the Small Business Institute for Excellence in Commerce (SBIEC) for three consecutive years, and brought out a well-received book on Google brand repair. ICMediaDirect is a regular sponsor and highly valued participant of industry conferences including Affiliate Summit, Leadscon, and ad:tech.

IC Media Direct – Reputation Management: http://icmediadirectnews.com

ICMediaDirect Online – Reputation Management & Public Relations: http://icmediadirectonline.com

ICMediaDirect – Reviews & Reputation Services: http://icmediadirectreviewsreputation.com

ICMediaDirect, PR and reputation management agency, has mastered the use of Google search results to improve ratings. For over 2 decades, the agency has been assisting businesses and people in getting more positive reviews and rank higher in search results. This online reputation management strategy has become very popular in brand management. See your Online Reputation Report now, by visiting http://www.icmediadirect.com

“The first step to effectively managing your online reputation is to always assume that others will Google you,” an expert at ICMediaDirect says. “This may seem clear to some Internet users today, but even the most established companies can downplay or overlook this concern and damage their credibility. If a piece of information is online, it will be found eventually”. Firm’s leading marketing specialists reveal that with more users reviewing products and services online than ever before, Google now plays a crucial role in today’s Internet-driven society.

As companies adapt to take advantage of every social media platform available to them, online reputation management is facing continued reforms in the 21^st century. In addition to managing Google searches, ICMediaDirect takes control over all major blogs and social media accounts on behalf of their clients to further increase their positive online presence. Their strategy includes creating consistent, brand-cohesive, and relative content. Clients also take up the opportunity to receive feedback through their social media, communicate with existing or potential customers, and encourage employees to convey the company’s positive message.

ICMediaDirect is the worldwide leader in reputation management that provides its services to businesses and individuals in 49 different countries. Founded in 1996, two years before Google, the company has successfully evolved, creating strategies that allow 100% control of online search results. Helping CEOs, celebrities, doctors, and real estate investors, their specialists often attend conferences around the world to share their expertise, including LeadsCon, Content Rising Summit, ad:tech, and Affiliate Summit. To see your Online Reputation Report, visit http://www.icmediadirect.com

IC Media Direct – Reputation Management: http://icmediadirectnews.com

ICMediaDirect Online – Reputation Management & Public Relations: http://icmediadirectonline.com

ICMediaDirect – Reviews & Reputation Services: http://icmediadirectreviewsreputation.com

ICMediaDirect, a PR and Reputation Management company with headquarters in NYC and Washington DC, offers expert advice on the importance of internet reputation for people and companies. The agency has been providing brand repair services for over two decades, and improved the internet reputation of many prestigious individuals and Fortune 500 brands.  This year, ICMediaDirect received the New York Excellence Award from the Small Business Institute for Excellence in Commerce (SBIEC) for the third consecutive year, after demonstrating strong business ethics and corporate values. See your Online Reputation Report now, by visiting http://www.icmediadirect.com

The importance of reputation management is often overlooked by companies that try to establish a strong Internet presence and build trust among their consumers. Local business directories make it easy for customers to review their personal experience with a brand, and corporations should remain aware of how their enterprise is observed by potential clientele. According to the professionals at ICMediaDirect, “what people say about your company has become the most significant reflection of your reliability and services. In essence, you are what people find about you online.” It is important for companies to evaluate customer reviews and adequately address any negative feedback. 70 percent of buyers admit to being affected by online disapproval by others before making their own purchase, and any criticism might deter them from selecting the products or service offered by a specific company. With many ways available for handling negative reviews, ICMediaDirect outlines the best approach of responding quickly to rectify any issues offline.

Brand repair should be an essential part of a business’ marketing strategy due to the significant impact of a negative online reputation and its direct effect on previous marketing efforts. When customers go online to learn more about a company or product, discovering bad reviews almost always drives them to a competitor. When no such information is available from real customer reviews, consumers often choose not to take any risk and do not complete transactions for potential sales. “Negative feedback shouldn’t be taken lightly, as it can help brands identify their weak points and improve the quality of their daily business operations,” says a spokesperson for ICMediaDirect.

Founded in 1996, ICMediaDirect is the leading provider of online reputation and brand repair services. Being two years older than Google, ICMD team offers revolutionary reputation management strategies that help companies and individuals rank better on search engines and project a positive image through a mix of media channels. The company often offers its advice and services at marketing conferences, including ad:tech, Affiliate Summit, and LeadsCon, having released a groundbreaking handbook on Google brand repair last year. To see your Online Reputation Report, visit http://www.icmediadirect.com

IC Media Direct – Reputation Management: http://icmediadirectnews.com

ICMediaDirect Online – Reputation Management & Public Relations: http://icmediadirectonline.com

ICMediaDirect – Reviews & Reputation Services: http://icmediadirectreviewsreputation.com

ICMediaDirect, a prestigious online reputation and PR agency, will join the next Affiliate Summit East (ASE) event to talk about important local and global issues. The conference will happen at the New York Marriott Marquis in New York, and will be attended by more than 5,000 marketers, sellers, and media channels.

Reputation management experts at ICMD will speak on the importance of building an unparalleled online brand for businesses as well as individuals, and will tackle some of the forward-thinking strategies they utilize for successful content marketing. To access your personal or your company’s Online Reputation Report, visit ICMediaDirect at http://www.icmediadirect.com

Founded in 2003, Affiliate Summit Inc. has a proven track record in managing highly successful marketing projects and delivering numerous insightful events, educational sessions, and tradeshows. With combined experience of more than 30 years in affiliate marketing, founders of the company Shawn Collins and Missy Ward believe in the power of interpersonal networking and information exchange in today’s fast-paced digital world. Their landmark events create an invaluable learning and sharing environment for thought leaders, start-ups, merchants, and vendors to discuss new opportunities for effective business development and digital innovations. With an established expertise in providing state-of-the art solutions to customers who aim to showcase their brand online in the best light, ICMediaDirect is delighted to bring first-class advice and tips on effective reputation management to affiliates and merchants at the conference that is now less than two months away. Experts at ICMediaDirect reinforce confidence in search engine optimization (SEO) techniques and emphasize the need for every brand to regularly put out content and use technological advancement to develop and maintain captivating online presence.

This year’s edition of Affiliate Summit promises to feature a collection of keynotes from most influential and thought-provoking public figures in the field of digital platforms and marketing. Speaker Scott Stratten, a social media and relationship marketing expert, President of Un-Marketing and the author of four best-selling business books, is one of “America’s 10 Marketing Gurus”, according to Business Review USA. The final and concluding day of Affiliate Summit East will see an SEO keynote panel, featuring Bruce Clay (President of Bruce Clay, Inc.), Duane Forrester (VP at Bruce Clay, Inc.), and Stephan Spencer (Co-Author of The Art of SEO).

Established in 1996, ICMediaDirect is an award-winning PR and online reputation management company, dedicated to brand repair for companies and individuals across the globe. Its cutting-edge technological solutions and highly competitive and unmatched online reputation packages have vastly improved the Internet presence of numerous businesses, professional athletes, politicians, fortune top 500 CEOs, celebrities, among many others. Major marketing conferences and events frequently benefit from ICMediaDirect’s participation and sponsorships, including Affiliate Summit, Leadscon, SES, and ad:tech conferences. To see your Online Reputation Report, visit http://www.icmediadirect.com

IC Media Direct – Reputation Management: http://icmediadirectnews.com

ICMediaDirect Online – Reputation Management & Public Relations: http://icmediadirectonline.com

ICMediaDirect – Reviews & Reputation Services: http://icmediadirectreviewsreputation.com

ICMediaDirect, a PR and online reputation management company, is changing the way businesses handle information about their brand. The reputable agency talked about the most helpful tools in managing internet reputations, in a time when it is difficult to create feasible digital media campaigns. The company’s strategic efforts not only suppress unfavorable publicity in search engine results, but they have given hope to hundreds of companies and individuals who wish to project a positive message online. See your Online Reputation Report now, by visiting http://www.icmediadirect.com

Reputation experts at ICMediaDirect recommend that companies monitor online activities regularly so that a reputation management plan can be implemented as quickly as possible. By keeping a close eye on brand mentions and online reviews, brands, individuals, and agencies can be proactive in their approach to online reputation management. Using a variety of monitoring tools will make the task easier and more efficient. Google Alerts allows users to receive email updates on the latest Google results featuring brand mentions. To monitor activities connected to a brand on various social media platforms, entities should use the Social Mention tool that keeps track of selected keywords.

Managing information appearing on the internet is a key pillar of online reputation management. Professionals at ICMediaDirect recommend claiming all online listings connected to the brand on various platforms, including local directories, Google Places and other locations that provide such information. Although companies have little control over what other people say on social media, they can influence the conversation by focusing on proactive brand messaging. ICMediaDirect team advocates the incorporation of the latest marketing technologies, such as storytelling techniques and videos. A combination of innovative photography and building a coherent narrative raises engagement creates an opportunity for businesses to build trust and the right image.

ICMediaDirect is an online reputation and content marketing agency with offices in New York City and Washington, DC. A leading firm in the industry, it has helped clients all over the world improve their brand’s potential with online reputation management since 1996. It was awarded the New York Excellence Award by the SBIEC yet again this year due to its knowledge and experience in SEO and creating compelling content. ICMediaDirect attends a variety of marketing conferences and events throughout the year, including Affiliate Summit, SES, and LeadsCon, often sharing its expertise and marketing methods with individuals and corporations from all over the world. To see your Online Reputation Report, visit http://www.icmediadirect.com

IC Media Direct – Reputation Management: http://icmediadirectnews.com

ICMediaDirect Online – Reputation Management & Public Relations: http://icmediadirectonline.com

ICMediaDirect – Reviews & Reputation Services: http://icmediadirectreviewsreputation.com

ICMediaDirect, PR expert, will introduce its internet brand repair and reputation management tools at the upcoming LeadsCon conference, which will take place at the New York Hilton. LeadsCon is one of the most important events in the constantly developing vertical media and direct response marketing sector. With its anticipated events and webcasts, it showcases the best talent in these fields and keeps attendees and listeners abreast of the latest trends. See your Online Reputation Report now, by visiting http://www.icmediadirect.com

ICMediaDirect has long been a participant of the LeadsCon New York, as well as LeadsCon Las Vegas. In line with the conferences’ desire to ask industry leaders to present their unique talents, the marketing agency is proud to discuss their unique ability to repair reputations of individuals and companies that have had the unfortunate experience of a negative representation of their online image. While many other considerations come into vertical media and direct marketing, reputation and public perception is at the very basis of successfully marketing any entity. By describing the realities of how quickly an online reputation can be tarnished and the basics of what it takes to successfully reverse such a situation, the agency’s experience and presentation are expected to be of great use for the event’s attendees.

ICMediaDirect will be joined by a plethora of businesses from every segment of the vertical media universe, including marketing service companies, technology solution providers, ad agencies, and venture companies searching for profitable investments. Speeches, discussions, and learning forums will offer valuable insights into the most effective strategies and latest trends. Speakers and moderators from major companies will share their knowledge, while targeted sessions focusing on lead generation and high-quality marketing strategies will result in the type of specific guidance to help bridge the gap between advertisers and consumers.

Full service PR and reputation management agency, ICMediaDirect has been providing their groundbreaking expertise for over 20 years. One of the first marketing firms to truly understand the potential of the Internet in its early stages, they also noted the extent positive or negative internet reputations can have on an individual or organization. As a result, the New York City and Washington D.C.-based agency developed strategies that provide 100% control over online search results by pushing down undesirable results. Clients from Fortune 500 CEOs to top sporting personalities have relied on ICMediaDirect, while major marketing events and conferences including SES, Affiliate Summit, and ad:tech welcome the agency each year to share their knowledge and insight. To see your Online Reputation Report, visit http://www.icmediadirect.com

IC Media Direct – Reputation Management: http://icmediadirectnews.com

ICMediaDirect Online – Reputation Management & Public Relations: http://icmediadirectonline.com

ICMediaDirect – Reviews & Reputation Services: http://icmediadirectreviewsreputation.com