A recent study shows that 90 percent of people respond to internet reviews, with those surveyed suggesting they consider them as significant as a personal recommendation from a friend. Top PR firm ICMediaDirect recognizes the importance of reputation management and helps brands capitalize on this data. The results of the study – displayed in an infographic by Invesp – show just how vital word of mouth is in the digital sphere. The findings further note that customers will spend up to 31% more money on the services of companies with “excellent” reviews, and 72% will only complete a purchase after seeing a positive review. View your Online Reputation Report now, by visiting http://www.icmediadirect.com.
Taking advantage of dedicated social media accounts is an impactful way to effectively improve digital reputation. Sites such as Facebook and Twitter perform well on Google and when potential customers search for a brand, service, or individual one of the top hits will likely be a focused social media channel. Businesses can then push down negative listings about their companies via a thoughtful and engaging social media presence, as well as have a controlled outlet to increase interesting postings with effective SEO. Another benefit of having a presence on these sites is the ability to respond quickly to feedback, both positive and negative. Incorporating SEO into responses, social media platforms provide businesses a medium through which to proactively respond to consumers, while also increasing their Google rankings. Brands gain from having relevant means to express the strengths of their services and to address concerns of customers. This is going to be increasingly important in 2016, as ICMediaDirect predicts Google will index more platforms so that individual posts will soon have the same value as standalone web sites.
Already a renowned recipient of the New York Excellence Award in 2014 and 2015, the honor is a demonstration of the consistent success and commercial recognition for ICMediaDirect within the public relations field, as they “consistently demonstrate a high regard for upholding business ethics and company values”. 2016 has been revolutionary for companies facing the shifting challenges set forth by social media platforms and online reputation management.
As an influencer in reputation management, ICMediaDirect discusses how brands and individuals can use search engine optimization (SEO) techniques to improve personal or business online reputation. Because the public tends to use Internet search engines to find information about products and services before making purchases, the agency has encouraged businesses to implement SEO to ensure positive digital presence. Tailored strategies will guarantee that results on Google and other search engines engage readers and present an positive presence that will improve a brand’s image. Check your Online Reputation Report now, by visiting http://www.icmediadirect.com.
Already honored to receive the New York Excellence Award in 2014 and 2015, the third award is a reflection on the continued success of and commercial recognition received by ICMediaDirect in the public relations market, because they “consistently demonstrate a high regard for upholding business ethics and company values”. 2016 has been revolutionary for industries dealing with the various changes enacted by social media affecting the field of online reputation management.
Reputation professionals at IC Media Direct recommend keeping a close eye on online activities so that a reputation management plan can be implemented as quickly as possible. By closely monitoring brand mentions and online reviews, brands, individuals, and agencies can be proactive in their approach to handling online reputation management. Using a variety of monitoring tools will make the task easier and more efficient. Google Alerts allows users to sign up for email updates on the latest Google results featuring brand mentions. To monitor developments connected to a brand on various social media platforms, entities should use the Social Mention tool that tracks selected keywords.
Reputation experts at IC Media Direct recommend that brands and individuals monitor online mentions regularly so that a reputation management plan can be implemented quickly and efficiently. By doing their best to track brand mentions and online reviews, businesses, individuals, and firms can be proactively handle online reputation management. To efficiently track online mentions, a variety of monitoring tools are available. Google Alerts allows users to receive email updates on any new Google results featuring mentions of the brand. To monitor activities connected to a specific brand on various social media platforms, the Social Mention tool will keep track of selected keywords related to the entity.
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As individuals and companies adapt to optimize every social media platform available to them, online reputation management is facing continued reforms in the 21st century. In addition to managing Google searches, ICMediaDirect handles operation of all major blogs and social media accounts for their clients to further increase their positive online message. Their strategy includes publishing consistent, brand-cohesive, and relative content. Clients also take up the opportunity to receive feedback through their social media, communicate with existing or potential customers, and encourage employees to convey the company’s positive image.
For online reputation management, ICMediaDirect is the preferred public relations specialist and has perfected the method of working with search engine algorithms to minimize negative results. Since 1996, the respected digital PR and marketing firm has helped companies and individuals present positive messages on higher page rankings in search results, as online reputation management is now a pivotal role in effective brand management. View your brand’s Online Reputation Report now, by visiting http://www.icmediadirect.com
Online reputation management is a vital but often overlooked topic by companies trying to establish a strong Internet presence and build trust among their consumers. Numerous online business directories make it easy for customers to review their experience with a corporation, and these brands should remain aware of how their enterprise is being observed by the general public. According to the reputation management experts at ICMediaDirect, “what people say about your company has become the most significant reflection of your reliability and services. In essence, you are what people find about you online.” Companies need to evaluate customer reviews and adequately address any unpleasant feedback. 70 percent of consumers admit to being affected by online reviews, and any criticism may deter them from choosing the products or service offered by a specific company. With many ways available for addressing negative reviews, ICMediaDirect discusses the best approach of responding quickly to rectify any issues offline.