The importance of reputation management is frequently overlooked by companies that try to establish a strong Internet presence which builds trust among their consumers. Online business directories make it easy for customers to share their personal experience with a brand, meaning corporations should remain aware of how their company is being observed by potential clientele. According to the online reputation professionals at ICMediaDirect, “what people say about your company has become the most significant reflection of your reliability and services. In essence, you are what people find about you online.” It is crucially important for companies to monitor customer reviews and sufficiently address any negative feedback. 70 percent of buyers admit to having their opinions affected by online disapproval from others before making their own purchase, and any criticism might deter them from selecting the products or service offered by a specific company. With many available options for handling negative reviews, ICMediaDirect documents the best approach of responding quickly and rectifying any issues offline.
Founded in 2003, Affiliate Summit Inc. has developed a proven track record for managing highly successful marketing projects and hosting numerous insightful events, educational sessions, and tradeshows. With combined experience totaling over 30 years in affiliate marketing, company founders Shawn Collins and Missy Ward believe in the power of interpersonal networking and information exchange in today’s fast-paced digital marketplace. Their landmark events create valuable learning and sharing environments for thought leaders, start-ups, merchants, and vendors as they discuss new opportunities for effective business development and digital innovation. With an established reputation of providing state-of-the art solutions for customers aiming to showcase their brand online in the best light, ICMediaDirect is honored to bring first-class advice and tips on effective reputation management to conference attendees. Experts at ICMediaDirect build confidence in search engine optimization (SEO) techniques while emphasizing the need for a brand to regularly put out content and use current technology to develop and maintain a captivating online presence.
ICMediaDirect is a New York City and Washington DC-based Reputation Management and PR agency providing specialized insight on the significance of a positive online reputation for individuals and businesses. For over 20 years, the team of reputation experts have been offering brand repair services and growing the online status of executive-level individuals and Fortune 500 companies. This year, ICMediaDirect received the New York Excellence Award from the Small Business Institute for Excellence in Commerce (SBIEC) for the third consecutive year, through demonstrating strong business ethics and corporate values. See your Online Reputation Report now at http://www.icmediadirect.com.
Reputation professionals at ICMediaDirect recommend keeping a close eye on online activities so that a reputation management plan can be implemented as quickly as possible. By closely monitoring brand mentions and online reviews, brands, individuals, and agencies can be proactive in their approach to handling online reputation management. Using a variety of monitoring tools will make the task easier and more efficient. Google Alerts allows users to sign up for email updates on the latest Google results featuring brand mentions. To monitor developments connected to a brand on various social media platforms, entities should use the Social Mention tool that tracks selected keywords.