ICMediaDirect has an admirable track record in effective reputation control, having fixed the brand image of Fortune 500 companies, stars, politicians, and athletes. The firm uses a complex strategy for diminishing the unwelcome impact of criticism. As the main step, decide if a comment is sincere. Some material disseminated online is created by competition. The best way forward for this condition is to request to have the review removed quoting its unlikely correctness. Then, find out if a review is prejudiced. In this case, a company has a viable opportunity to share actual, positive information about them, while also dwindling the effect of the review. When a client has left honest, yet adverse reaction, then it is time to reply wholly and honestly. The agency suggests a two-pronged method, combining an apology with a proactive solution to a client’s problem.
ICMediaDirect stays as a native within today’s electronic ecosystem and acts as a creative content marketer in addition to being a technical conduit. As participants in this year’s first Content Rising Summit, hosted by Skyword in Boston, ICMediaDirect confirmed its commitment to the art and science of brand storytelling by explaining new methods for conveying powerful concepts through creative marketing. The brand continued, “Our clients have been able to reach a broader base with an uplifting message, through the quality of the content.” Their content-first, user-driven strategy is one with the reader in mind, a solution that invites the viewer into a community rather than asking them to simply click over. The American Marketing Association exclaimed “focus on user experience” is one of the six SEO rules for 2016, therefore ICMediaDirect is a leader.
The specialists at ICMediaDirect recommend the upholding of all online listings linked with the brand on several platforms, including local directories, Google Places and further locations that feature such information. The treatment of information available on the Internet is the fundamental pillar of online reputation management. Even though companies have scarcely any power over what other individuals say on social media, they can alter the conversation with the help of proactive brand messaging. ICMediaDirect team suggests utilizing progressive marketing techniques, such as storytelling methods and videos. A mix of avant-garde photography and drafting a powerful narrative increases engagement and creates an opportunity for businesses to build trust and the right image.