Information monitoring on the Internet is the primary component to online reputation management. Optimizing SEO while staying abreast of brand mentions and online reviews, states ICMediaDirect, while maximizing the positive impact that social media accounts can have are the key underpinnings to any strategic management plan. According to the story by Richard Lorezen titled “The Impact of Online Reputation on Your Company’s Success,” approximately 70 percent of all consumers will consult reviews or ratings before making a purchase. Lorezen goes on, “more than half of consumers use the internet to learn about a brick-and-mortar store or company before they do business with someone.”
The New York City and Washington DC-based Public Relations and Reputation Management firm, ICMediaDirect provides specialized acumen on the significance of online reputation for individuals and businesses. With more than 20 years of experience, ICMediaDirect has been offering brand repair services and improving online status of elite individuals and Fortune 500 companies, and after demonstrating strong business ethics and corporate values, has received the New York Excellence Award from the Small Business Institute for Excellence in Commerce (SBIEC) for the third consecutive year in 2016. Your Online Reputation Report can be viewed at http://www.icmediadirect.com.