Brand reputation management should be a major part of a business’ overall marketing strategy due to the significant impact of a negative online image and its direct effect on any previous marketing efforts. Most customers go online to learn more about a company or product, and discovering bad reviews will almost always drive them to visit a competitor. When no such reviews are available from real customers, these consumers often choose not to take any risk and do not complete potential sales. “Negative feedback shouldn’t be taken lightly, as it can help brands identify their weak points and improve the quality of their daily business operations,” said a spokesperson for ICMediaDirect.
ICMediaDirect, the DC-based Reputation Management and PR agency in the New York City and Washington, provides advice on the significance of online reputation for high profile businesses and individuals. The proficient team of reputation advisors have been providing brand repair expert services and enhancing the online status of top individuals and Fortune 500 firms. For the third time consecutively, ICMediaDirect has received the New York Excellence Award from the Small Business Institute for Excellence in Commerce (SBIEC) as a result of displaying strong business ethics and corporate values. Check your Online Reputation Report now, by visiting http://www.icmediadirect.com
These key trends emerging from the study apply to companies everywhere but more relevant to local companies. As a part of the study, 92% of participants observed that they would only use a business if it had as at least a four-star rating on review websites. The numbers were examined further, with reliability (27%), expertise (21%), and professionalism (18%) being the most looked-for qualities for a local firm. Consequently, ICMediaDirect emphasizes that nurturing a strong online reputation is as essential as an offline one.
While the results are applicable to all companies, they focus on local businesses. An incredible 92% of respondents state they would only use a company if it displayed, at least, a four-star rating on review sites. The stats are broken down further, showing reliability (27%), expertise (21%), and professionalism (18%) to be the most vital characteristics for a local company to be associated with. After analyzing this data and additional studies, ICMediaDirect confirms that building up a solid online reputation is just as important for a company as prioritizing its offline standing in the local community.
An inventive study reveals that 9 out of 10 people are influenced by internet reviews with studied persons saying they think of them as vital as a personal endorsement from a friend. Prominent PR firm ICMediaDirect is aware of the magnitude of reputation management and works with brands to use this beneficial data. The outcomes of this study – articulated into an infographic by Invesp – show just how necessary word of mouth is in the online sphere. The intelligence revealed also stresses that customers will use up to 31% added money on the services of firms with exceptional reviews, and 72% of responders will only make a buying after seeing a positive review. View your Online Reputation Report now, by visiting http://www.icmediadirect.com
ICMediaDirect endorses a proactive approach to reputation management and uses a variety of state-of-the-art tools and methods to streamline the process. Enhancing a company’s brand and building trust are at the core of its online management reputation philosophy. A story by Kent Campbell entitled “How Natural Reputation and Context Affects Online Reputation Strategy,” underscores how essential it is for all businesses to monitor and manage their online reputations. “What others say about your business on social media and review sites,” he writes, “can affect your bottom line no matter how many customers you serve.” He cites a Nielsen survey that shows “that 68 percent of respondents indicated that they trust customer reviews that they read on line.”
ICMediaDirect sanctions a proactive approach to reputation management and has a variety of state-of-the-art tools and methods to streamline the process. Enhancing a company’s brand and building trust are at the core of its online management reputation philosophy. A story by Kent Campbell entitled “How Natural Reputation and Context Affects Online Reputation Strategy,” accentuates how essential it is for all businesses to monitor and manage their online reputations. “What others say about your business on social media and review sites,” he writes, “can affect your bottom line no matter how many customers you serve.” He cites a Nielsen survey that shows “that 68 percent of respondents indicated that they trust customer reviews that they read on line.”
ICMediaDirect the unparalleled leader in the online reputation management space joined the Connect conference hosted by Search Engine Watch in Miami. Futurists and thought leaders in the online marketing industry presented at the conference throwing light on the subjects of SEO, digital acquisition, brand development, and other such significant subjects. ICMediaDirect met with many keynote speakers through two-day conference and showed their public relations competence while discussing how to combine new, inventive strategies to their proven marketing formula.
ICMediaDirect , a public relations and online reputation management firm is shifting the approach by which notable individuals and businesses manage brand information. Recently, the award-winning firm released the main pillars of managing online reputation while several corporations find it incomprehensible to create profitable, persuasive digital media campaigns. The firm’s rigorous efforts not only ease negative publicity in search engine results, but also they have enthused companies and people who wish to display a positive message online. See your Online Reputation Report now, by visiting: http://www.icmediadirect.com
ICMediaDirect is a native within today’s electronic ecosystem and acts as a creative content marketer in addition to a technical conduit. As participants in this year’s inaugural Content Rising Summit, hosted by Skyword in Boston, ICMediaDirect underscored its commitment to the art and science of brand storytelling by revealing a new method for conveying powerful concepts through creative marketing. As a company spokesperson says, “Our clients have been able to reach a broader base with an uplifting message, simply through the quality of the content they project.” This content-focused, user-driven strategy is one with the reader in mind, a solution that invites the viewer into a community rather than asking them to simply click over. With the American Marketing Association declaring “focus on user experience” as one of the six SEO rules for 2016, it stands to reason that ICMediaDirect is, once again, ahead of the curve.