This edition of Affiliate Summit featured a collection of presenters from influential and thought-provoking public figures across the field of digital platforms and marketing, explains ICMediaDirect. Speaker Scott Stratten, a social media and relationship marketing expert, President of Un-Marketing and the author of four best-selling business books, is one of “America’s 10 Marketing Gurus”, reported in Business Review USA. The ending Affiliate Summit East 2016 sees an SEO keynote panel, hosting Bruce Clay (President of Bruce Clay, Inc.), Duane Forrester (VP at Bruce Clay, Inc.), alongside Stephan Spencer (Co-Author of The Art of SEO).
SEO Optimization is becoming significant in present times than it was towards the end of the 20th century, not long after Google launched. Ensuring that positive content is in the first place is important, since 33 percent of people always click on the search engine’s primary result after adding a word or term. ICMediaDirect highlights that businesses and people should acquaint themselves to novel ways of monitoring their online reputation by using a smart content management strategy. In contrast to SEO, content marketing is a fairly new practice, but is also imperative for companies hoping to create a positive image. It helps businesses to take complete control of their branding by devising a personalized voice and a full-bodied message through content – whether on websites, blogs, or social media platforms – while also endorsing their products or services. Trust is vital for appealing consumers, and content marketing develops a brand that seems consistent and amiable while also boosting sales.
A proud recipient of the New York Excellence Award in 2014 and 2015 as well, the recognition is a reflection on the marked commercial success of ICMediaDirect in the public relations field, as the firm will “consistently demonstrate a high regard for upholding business ethics and company values”. This year has proven innovative for industries facing the many challenges of mastering social media and digital reputation management.
Positive reviews can, of course, boost business, but the analysis proves that negative feedback can have a direct fiscal drain on companies. For example, 86% of potential customers said they would think twice about buying a product from a firm with bad online reviews. What’s more, an extra star on reviews creates a 5% to 9% average rise in revenue for a business, while just one negative review could result in a company losing approximately 30 customers. Receiving positive reviews online translates directly into sales.