Brand reputation management should be a major part of a business’ overall marketing strategy due to the significant impact of a negative online image and its direct effect on any previous marketing efforts. Most customers go online to learn more about a company or product, and discovering bad reviews will almost always drive them to visit a competitor. When no such reviews are available from real customers, these consumers often choose not to take any risk and do not complete potential sales. “Negative feedback shouldn’t be taken lightly, as it can help brands identify their weak points and improve the quality of their daily business operations,” said a spokesperson for ICMediaDirect.
The Small Business Institute for Excellence in Commerce (SBIEC) recognized ICMediaDirect, a top reputation management firm, with the New York Excellence Award for the third year straight. Once per year, the SBIEC selects businesses that have accomplished outstanding feats in both professional and local commercial environments. The decision comes after thorough corporate reviews and examination of the respective field. Check your Online Reputation Report today at http://www.icmediadirect.com.
The SBIEC is a distinguished authority on recognizing firms across a wide range of fields that meet its standards of excellence. Through encouragement of independent enterprise and entrepreneurial prosperity, the organization offers businesses of all sizes the ability to be recognized for top performance. Particular emphasis focuses on those meeting and exceeding standards for customer service, product quality and ethics. ICMediaDirect has received its third straight because of its ability to maintain these essential qualities, as it develops and perfects Internet strategies to benefit its hundreds of clients long term. Their team of experts are capable of identifying all unwanted online content, and then structuring specific campaigns to boost search engine results on Internet web browsers.
Managing information appearing on the Internet is the crux of online reputation management. Specialists at ICMediaDirect suggest claiming all online listings linked to the brand on numerous platforms, counting local directories, Google Places and other locations that provide such information. While companies have insignificant control over what others say on social media, they can influence the conversation by engaging in proactive brand messaging. ICMediaDirect team suggests using innovative marketing technologies, such as storytelling approaches and videos. A blend of innovative photography and building a strong narrative grows engagement creates an opportunity for businesses to build trust and the right image.
As an award winning public relations and online reputation management agency, IC Media Direct is transforming the way companies handle brand information. The New York and Washington, D.C.-based firm recently revealed the key pillars of managing an online reputation, as many organizations are struggling to enact viable, responsive digital media campaigns. The company’s strategic efforts suppress unfavorable publicity in search engine results and have given hope to hundreds of companies and individuals seeking to project a positive message online. Visit http://www.IC Media Direct.com to see your Online Reputation Report today.