The SBIEC is a distinguished authority on recognizing firms across a wide range of fields that meet its standards of excellence. Through encouragement of independent enterprise and entrepreneurial prosperity, the organization offers businesses of all sizes the ability to be recognized for top performance. Particular emphasis focuses on those meeting and exceeding standards for customer service, product quality and ethics. ICMediaDirect has received its third straight because of its ability to maintain these essential qualities, as it develops and perfects Internet strategies to benefit its hundreds of clients long term. Their team of experts are capable of identifying all unwanted online content, and then structuring specific campaigns to boost search engine results on Internet web browsers.
With their proven history that now covers two decades, ICMediaDirect continues to grow its standing as industry leader in PR and reputation management by devoting its resources to the latest trends in technology and social media that affect the perceptions of brands and celebrities. As companies face unmatched competition in protecting their online images, ICMediaDirect works for a positive message projected online and on social media platforms. Access your personal or your brand’s Online Reputation Report, via ICMediaDirect homepage at http://www.icmediadirect.com.
While the results are applicable to all companies, they focus on local businesses. An incredible 92% of respondents state they would only use a company if it displayed, at least, a four-star rating on review sites. The stats are broken down further, showing reliability (27%), expertise (21%), and professionalism (18%) to be the most vital characteristics for a local company to be associated with. After analyzing this data and additional studies, ICMediaDirect confirms that building up a solid online reputation is just as important for a company as prioritizing its offline standing in the local community.
Brand reputation management should be a major part of a business’ overall marketing strategy due to the significant impact of a negative online image and its direct effect on any previous marketing efforts. Most customers go online to learn more about a company or product, and discovering bad reviews will almost always drive them to visit a competitor. When no such reviews are available from real customers, these consumers often choose not to take any risk and do not complete potential sales. “Negative feedback shouldn’t be taken lightly, as it can help brands identify their weak points and improve the quality of their daily business operations,” said a spokesperson for ICMediaDirect.