Month: June 2021

Once more, ICMediaDirect.com receives the New York Excellence Award from The Small Business Institute for Excellence in Commerce (SBIEC). It is the second consecutive time that ICMediaDirect is recognized by the SBIEC among its peers and rivals. Each year, the SBIEC selects companies that have achieved above-average results in their industry and their local business environment.  The selection process is based on extensive business surveys and in-depth research of the respective industry.

Already a proud recipient of the New York Excellence Award last year, ICMediaDirect.com has once again demonstrated a consistently high regard for honoring business ethics and corporate values.  Given the high number of Internet start-ups and online companies, these traits are especially rare and valuable in companies that base their business on the utilization of the World Wide Web.  This recognition by SBIEC constitutes a significant achievement for any business and aims to set benchmarks for the industry at large, improving the overall standards that companies are setting for themselves.

ICMediaDirect.com is a leading online reputation management company with a successful track record of helping clients to improve their Internet presence.  Thanks to professional and extensive marketing strategies, supported by state-of-the-art technologies and an experienced and professional team, ICMediaDirect.com knows how to optimize Google search results to present clients according to their whishes, move down less desirable search results and replace unwanted content with positive or neutral information about the client. With almost 20 years of experience in the industry, ICMediaDirect is an expert in creating positive content and distributing it by utilizing a great variety of channels.

Founded in 1996, ICMediaDirect.com has become a leading force in the industry with offices in New York City and Washington, DC and provides its services in 49 countries and 49 languages.  Advertisement and online reputation packages are customized for each individual or company and their specific needs and have vastly improved the Internet presence of professional athletes, politicians, executive-level bankers, fortune top 500 CEOs, top motivational speakers, high-end celebrity jewelers, music agents, artists, and many more.  Major marketing conferences and events frequently benefit from ICMediaDirect.com’s participation and sponsorship, amongst them Affiliate Summit, Leadscon, SES or the upcoming ad:tech conference in New York, where companies and individuals from the advertising and technology world come together to exchange ideas, listen to keynote speeches on current topics and contribute to industry trends and initiatives.

ICMediaDirect.com does not only strive to keep up its high standards in terms of corporate values and optimized customer service, but also believes that a successful company bears social responsibility to help the world at large.  For that reason ICMediaDirect.com is supporting several non-profit organizations such as the Jewish National Fund, the American Jewish World Service and the AJC Global Jewish Advocacy, helping families in need in countries across the world.

IC Media Direct – Reputation Management: http://icmediadirectnews.com

ICMediaDirect Online – Reputation Management & Public Relations: http://icmediadirectonline.com

ICMediaDirect – Reviews & Reputation Services: http://icmediadirectreviewsreputation.com

ICMediaDirect joined the latest Affiliate Summit East (ASE) conference, which proved to be more popular than ever. The technology event was attended by over 4,000 professionals from more than 2,000 firms at the Marriott Marquis in New York. In the course of the three day event, a variety of sessions educated attendees about the most up-to-date developments and trends in the affiliate marketing arena.  With many sessions being held simultaneously, the entire content of the conference can be accessed by registered users or through acquiring a virtual video pass. 

ICMediaDirect, a leading online reputation management company with offices in New York City and Washington, DC, has sponsored the ASE conferences for many years.  Their marketing experts have attended the prestigious conference annually and are excited about the training sessions. One of the leaders at ICMediaDirect marketing expert explains that affiliate marketing changes all the time and it is impossible for one person to keep track of everything. He continues saying that important speakers at the Affiliate Summit East come from diverse industries, represent a great variety of companies, and hold different positions. They are there to point out developments that otherwise might pass unnoticed.  They share experiences from their respective field as well as their expectations on new developments in affiliate marketing. This provides the team at ICMediaDirect with invaluable new perspectives on the current state and the projected future of the market.

This year’s speakers who particularly stood out to the ICMediaDirect team of experts in attendance included Don Batsford, Senior Account Manager at Google and Brian Marcus, Director at eBay Partner Network, as well as Shawn Collins and Missy Ward, the two founders of Affiliate Summit Inc.  Missy Ward has worked in the affiliate marketing industry since 1999.  She is on the Board of Directors of the Performance Marketing Association and has published several books on affiliate marketing.  Shawn Collins, who has been an affiliate marketer since 1997, is the co-editor-in-chief of FeedFront Magazine, has authored numerous books and is frequently quoted in publications such as the New York Times, Entrepreneur Magazine and the Wall Street Journal.  Together, Ward and Collins founded Affiliate Summit Inc. in 2003 with the goal to provide educational sessions on the most current industry developments and to create a productive network for affiliate marketers.

Founded in 1996, ICMediaDirect has an unparallel experience and can provide a full spectrum of insights into the marketing industry.  Affiliate marketing is only one of many tools the online reputation expert utilizes today.  ICMediaDirect helps its clients to manage their online content across all channels – from blogs and press releases to social media platforms and videos. The team assists clients with presenting and linking their content in the most efficient and beneficial way possible.  The result is complete control over Google search results as well as an optimized online image and reputation, which are based on state-of-the-art technologies and managed by a competent and experienced marketing team.  More details of the offered services, representative clients, and contact information can be found on the company’s website at http://www.icmediadirect.com

IC Media Direct – Reputation Management: http://icmediadirectnews.com

ICMediaDirect Online – Reputation Management & Public Relations: http://icmediadirectonline.com

ICMediaDirect – Reviews & Reputation Services: http://icmediadirectreviewsreputation.com

The PR and marketing industry is ever evolving. However, throughout history, one phrase was and is still true: the message has to always be controlled. A new advertising strategy emerged and it includes the ranking on search engines as the method’s main aspect. This is called “reputation management” and is the science and art of maintaining control of the client’s message by understanding how to work collaboratively with the Google algorithm.  The leader in this new field is ICMediaDirect.com.  Founded in 1996, two years before Google, the company has been a pioneer in perfecting the new techniques of reputation management. IC Media Direct works with companies or individuals in controlling the message across the Internet to project the best possible branding image.

The importance of online buzz cannot be underestimated and can lead to measureable business results.  It has been calculated by the Harvard Business School that each star in a Yelp rating increases a business’ sales by 5 to 9%.  And a bump up from 3.5 to 4 stars on Yelp typically results in a 19% increase of restaurant bookings during peak business hours.  Through its nearly 20 years of experience in the PR and marketing industry, IC Media Direct has developed an effective strategy that affords them 100% control of search results.  They employ an experienced and professional team of online marketing representatives utilizing state-of-the-art technology to define and disperse throughout the Internet the specific branding impression that a client is looking for.  Undesirable search results can be pushed down and replaced with more positive links generated from reputable media sources.  Their PR team consults directly with the client to plan an effective, long-term PR strategy and then efficiently execute it.

With two offices in New York City and Washington, DC, ICMediaDirect.com serves a global roster of clients in 49 countries and speaking 49 languages.  The list includes Fortune-500 CEOs, athletes, politicians, executive level bankers, and top motivational speakers.

IC Media Direct maintains an active profile within the marketing and PR industry and annually sponsors major marketing events and conferences including Affiliate Summit, Leadscon, SES, ad:tech, and New York City Fashion Week and attends other key industry events like New York ad:tech, Chicago SES and LeadsCon Las Vegas. ICMediaDirect.com was honored with the New York Excellence Award from the Small Business Institute for Excellence in Commerce (SBIEC) two years in a row.  The award is the result of an annual survey the SBIEC conducts in different industries to identify companies in said sectors that have achieved above-average success and reflected a high degree of ethics and business acumen.

ICMediaDirect Online – Reputation Management & Public Relations: http://icmediadirectonline.com

ICMediaDirect – Reviews & Reputation Services: http://icmediadirectreviewsreputation.com

It has become increasingly difficult to attract consumers by using traditional advertising mediums.  Consumers use DVRs to skip through TV advertising; print advertising is proving increasingly ineffective as the declining pages in any magazine will tell you; online banners and buttons have become practically invisible or technologically blocked by savvy web surfers.  But as the technological shift weakens old marketing models, it also has created an effective and potentially even more powerful tool for reaching consumers – content marketing.  It is a phrase that can seem a little nebulous but it is ultimately about “owning” the media rather than “renting” the media.  It is about creating content distributed in numerous ways and tailored to each channel, whether it is social media, e-newsletters, videos, blogs or the like.  And it is essential to have a well thought out content marketing strategy, which is where the experts of ICMediaDirect.com (ICMD) can help.

ICMediaDirect.com, a full service PR and marketing agency, rose to prominence through the business of reputation management, which is the strategic, intentional control of Google search results to create the desired impression for a client.  In this way they are “holistic storytellers,” talented in the art of communication through multiple media and the application of Internet technology.  The overall objective is to deliver information that makes a consumer smarter, turning the content into something valuable or entertaining for the consumer rather than an easy-to-ignore old style sales pitch.  Strategic content marketing means adapting each marketing form into a valuable piece of content.  Applying it to PR may mean press releases that address issues readers care about rather than a hyped sales pitch.  In the social media sphere it can mean generating humorous or interesting posts, not merely sales messages, or creating easily shared infographics.  With such an enormous range of options, it becomes clear that most businesses would do best to retain the services of a professional content marketing agency like ICMediaDirect. 

Every year the Content Marketing Institute conducts a survey to assess the marketing landscape.  The results are enlightening and should serve as a guide for any business considering content marketing.  84% of marketers who say they are ineffective at content marketing also said they have no documented strategy.  58% of marketers plan to increase their content marketing budget over the next year, while 73% said they are producing more content now compared to a year ago.  What this ultimately means is that if a business is not thinking strategically about its content marketing strategy, their competitors certainly are. 

Founded in 1996, ICMediaDirect.com has over 18 years experience in traditional and online marketing services, serving as a full-service PR and marketing agency with a worldwide client base.  They are experts in reputation management, with a client roster that includes Fortune-500 CEOs, athletes, politicians, executive level bankers, and top motivational speakers in 49 countries and speaking 49 languages.  Some well-known personalities include music agent Cara Lewis, who represents Eminem, Kanye West, 50 Cent, Rihanna, and Australian Olympic gold medal skier Dale Begg-Smith.

IC Media Direct – Reputation Management: http://icmediadirectnews.com

ICMediaDirect Online – Reputation Management & Public Relations: http://icmediadirectonline.com

ICMediaDirect – Reviews & Reputation Services: http://icmediadirectreviewsreputation.com

The Search Engine Strategies (SES) Conferences hosted by Search Engine Watch take place all over the world on a yearly basis. The events are joined by important businesses and professionals that work in internet search and social marketing. The latest gathering in San Francisco – today’s most important center for innovative technology and online startups – featured seminars and presentations from top names in the industry. Representing the online PR and marketing industry was market leader ICMediaDirect.com, joining other major organizations such as Google, Yahoo, Pandora, eBay, Verizon, AOL. Founded in 1996, ICMD has been an important supporter and contributor to SES Conferences from its start, and while the company operates out of its headquarters in New York City, it frequently attends conferences in cities around the world, including Bangkok, London, Miami, Toronto, and Shanghai.

The SES Conference featured four workshops and ten tracks divided over four days, covering topics such as digital marketing, data-driven marketing, content marketing strategies, B2B marketing, search, and Google best practices. Especially well attended were the four “Learn with Google” sessions, during which Adam Singer, Google’s Analytics Advocate, and Jenya Denissova, Google’s Head of Channel Sales, Traditional Media, Franchise & Real Estate North America, shared their insights. As the global leader in Google reputation management, ICMediaDirect.com experts were happy to engage in discussions and answer questions evolving around successful strategies to meet the challenges of constantly changing search algorithms and SEO optimization of blogs and websites.

With almost 20 years of experience, ICMediaDirect.com knows the digital advertising world inside out and can react quickly and appropriately to new technologies in order to guarantee that clients maintain continuous control over their Google search results. ICMD’s IT and marketing specialists use platforms such as the SES to keep up-to-date with the latest developments and further improve the company’s award-winning services and ultimately provide more value to its clientele. The company employs experts who excel at defining and enhancing a company’s or individual’s brand identity through strategic use of creative content, distributed through dozens of media channels. 

Maintaining two offices in New York City and Washington, DC, ICMD serves its global base of customers from currently 49 countries around the world. The list of satisfied clients includes Fortune-500 CEOs, politicians, bankers, athletes, and top motivational speakers. Founded two years before Google, ICMediaDirect.com has been a pioneer in the techniques of reputation management, developing effective strategies that give clients full control over Google search results. The company’s PR team collaborates with outlets like MSNBC, the Wall Street Journal, Bloomberg, Yahoo News, and other online news sources to achieve its clients’ goals.

ICMediaDirect.com maintains a visible presence in the Marketing and PR industry by annually sponsoring high-profile marketing events and conferences including Affiliate Summit and New York City Fashion Week and attending leading conventions such as SES, Leadscon, and ad:tech. The company was presented with the New York Excellence Award from the Small Business Institute for Excellence in Commerce (SBIEC) two years in a row.

IC Media Direct – Reputation Management: http://icmediadirectnews.com

ICMediaDirect Online – Reputation Management & Public Relations: http://icmediadirectonline.com

ICMediaDirect – Reviews & Reputation Services: http://icmediadirectreviewsreputation.com

ICMediaDirect.com, a renowned internet reputation management agency, just announced that it has started offering social media services. As sites like Facebook, Twitter, and Google+ have grown tremendously, social media became an important element of internet marketing and PR campaigns.  Seventy-three percent of all Internet users over age 18 use some type of social media every day, as reported by the Pew Research Center. And according to online reputation management experts at ICMediaDirect.com, that number jumps to 90 percent among 18-29-year-olds.

The company’s PR rep explains that according to data gathered from past years, social platforms can improve or damage a client’s image. A professional social media campaign can become famous in only a few hours, and ICMD offers tailored strategies to achieve this. ICMD’s internal analysis is backed by this year’s social media marketing industry report prepared by Social Media Examiner, which states that 92% of advertising professionals confirmed that social media play a vital role in their business, compared to 86% in 2013.  

The vast majority of companies already have one or even several profiles on social media websites, but only few understand how to leverage these effectively. ICMediaDirect.com assists those organizations in using social media as an advanced tool to increase brand exposure, develop business partnerships, and generate sales leads. As an online reputation management firm with over 18 years of experience, the expert team knows how to stay on top of current developments to ensure that marketing campaigns are always one step ahead of the latest online advertising trends. ICMediaDirect.com has repeatedly demonstrated the ability to integrate social media into clients’ overall marketing. And since Google ranks social networking sites higher than most content, it has become an integral part in optimizing Google search results for clients.

Founded in 1996, ICMD is a leader in marketing, public relations, and online reputation management. ICMediaDirect.com has helped clients in 49 countries and 49 languages to develop strategic marketing plans and thanks to the company’s proprietary reputation management process clients achieve 100% positive press on the first page of Google search engine results. Two-time winner of the Small Business Institute for Excellence in Commerce (SBIEC) New York Excellence Award, the agency specializes in Google Brand Repair through targeting major publications like the Wall Street Journal, MSNBC, and Bloomberg to achieve top placements in Google search results. ICMD sponsors a variety of marketing industry conferences, including the Affiliate Summit, Leadscon, the SES Conference, Expo, ad:tech, and New York City Fashion Week. The company supports a range of non-profits such as the American Jewish World Service and the Jewish National Fund. ICMD maintains offices in Washington, DC, and New York City.

IC Media Direct – Reputation Management: http://icmediadirectnews.com

ICMediaDirect Online – Reputation Management & Public Relations: http://icmediadirectonline.com

ICMediaDirect – Reviews & Reputation Services: http://icmediadirectreviewsreputation.com