Brand reputation management should be a major part of a business’ overall marketing strategy due to the significant impact of a negative online image and its direct effect on any previous marketing efforts. Most customers go online to learn more about a company or product, and discovering bad reviews will almost always drive them to visit a competitor. When no such reviews are available from real customers, these consumers often choose not to take any risk and do not complete potential sales. “Negative feedback shouldn’t be taken lightly, as it can help brands identify their weak points and improve the quality of their daily business operations,” said a spokesperson for ICMediaDirect.
ICMediaDirect, the DC-based Reputation Management and PR agency in the New York City and Washington, provides advice on the significance of online reputation for high profile businesses and individuals. The proficient team of reputation advisors have been providing brand repair expert services and enhancing the online status of top individuals and Fortune 500 firms. For the third time consecutively, ICMediaDirect has received the New York Excellence Award from the Small Business Institute for Excellence in Commerce (SBIEC) as a result of displaying strong business ethics and corporate values. Check your Online Reputation Report now, by visiting http://www.icmediadirect.com