Reputation consultants at ICMediaDirect advise companies to track online activities often so that a reputation management plan can be employed as fast as possible. By prudently tracking brand mentions and online reviews, brands, people, and agencies can be nimble in their method to handle online reputation management. By employing a variety of monitoring tools, the task becomes easier and efficient. Google Alerts empowers users to receive email updates on the newest Google results featuring brand mentions. To study activities related to a brand on various social media platforms, entities must use the Social Mention tool that monitors preferred keywords.
Already honored to receive the New York Excellence Award in 2014 and 2015, the third award is a reflection on the continued success of and commercial recognition received by ICMediaDirect in the public relations market, because they “consistently demonstrate a high regard for upholding business ethics and company values”. 2016 has been revolutionary for industries dealing with the various changes enacted by social media affecting the field of online reputation management.
IC Media Direct’s reputation experts recommend that entities monitor online activities consistently so that a reputation management plan can be put into place as quickly as possible. Keeping a close eye on brand mentions and online reviews means brands, individuals, and agencies can be as proactive as possible in their approach to online reputation management. Employing a variety of monitoring tools will make the task easier and increase its effectiveness. Google Alerts allows brands and individuals to receive email updates on any new Google results featuring mentions of them. For monitoring activities connected to a brand on social media, companies should use the Social Mention tool to monitor use of selected keywords.