These key trends emerging from the study apply to companies everywhere but more relevant to local companies. As a part of the study, 92% of participants observed that they would only use a business if it had as at least a four-star rating on review websites. The numbers were examined further, with reliability (27%), expertise (21%), and professionalism (18%) being the most looked-for qualities for a local firm. Consequently, ICMediaDirect emphasizes that nurturing a strong online reputation is as essential as an offline one.
While the results are applicable to all companies, they focus on local businesses. An incredible 92% of respondents state they would only use a company if it displayed, at least, a four-star rating on review sites. The stats are broken down further, showing reliability (27%), expertise (21%), and professionalism (18%) to be the most vital characteristics for a local company to be associated with. After analyzing this data and additional studies, ICMediaDirect confirms that building up a solid online reputation is just as important for a company as prioritizing its offline standing in the local community.
An inventive study reveals that 9 out of 10 people are influenced by internet reviews with studied persons saying they think of them as vital as a personal endorsement from a friend. Prominent PR firm ICMediaDirect is aware of the magnitude of reputation management and works with brands to use this beneficial data. The outcomes of this study – articulated into an infographic by Invesp – show just how necessary word of mouth is in the online sphere. The intelligence revealed also stresses that customers will use up to 31% added money on the services of firms with exceptional reviews, and 72% of responders will only make a buying after seeing a positive review. View your Online Reputation Report now, by visiting http://www.icmediadirect.com
ICMediaDirect endorses a proactive approach to reputation management and uses a variety of state-of-the-art tools and methods to streamline the process. Enhancing a company’s brand and building trust are at the core of its online management reputation philosophy. A story by Kent Campbell entitled “How Natural Reputation and Context Affects Online Reputation Strategy,” underscores how essential it is for all businesses to monitor and manage their online reputations. “What others say about your business on social media and review sites,” he writes, “can affect your bottom line no matter how many customers you serve.” He cites a Nielsen survey that shows “that 68 percent of respondents indicated that they trust customer reviews that they read on line.”