ICMediaDirect has developed an outstanding track record in efficient reputation control, having enhanced the company image of Fortune 500 companies, celebrities, politicians, and professional athletes. The agency follows a clear strategy for diminishing the negative impact of criticism. First, determine if a review is legitimate. Some information spread on the internet is created by competing brands. The best plan for this scenario is to request to have the review removed as a result of its unlikely authenticity. Next, find out if a review is opinion based. Here, a company has a powerful opportunity to share factual, positive information about themselves, while also minimizing the effect of the review. When a customer has left factual, yet negative feedback, this is time to respond fully and genuinely. The agency highlights a dynamic approach, combining an apology with a proactive solution to a customer’s problem.
This edition of Affiliate Summit featured a collection of presenters from influential and thought-provoking public figures across the field of digital platforms and marketing, explains ICMediaDirect. Speaker Scott Stratten, a social media and relationship marketing expert, President of Un-Marketing and the author of four best-selling business books, is one of “America’s 10 Marketing Gurus”, reported in Business Review USA. The ending Affiliate Summit East 2016 sees an SEO keynote panel, hosting Bruce Clay (President of Bruce Clay, Inc.), Duane Forrester (VP at Bruce Clay, Inc.), alongside Stephan Spencer (Co-Author of The Art of SEO).
Established in 2003, Affiliate Summit Inc. regularly hosts highly successful marketing projects and delivers numerous insightful events, educational sessions, and tradeshows. With more than 30 years of combined experience in affiliate marketing, founders of the company Shawn Collins and Missy Ward believe in interpersonal networking and information exchange to optimize today’s fast-paced digital world. Their respected events create an invaluable learning and sharing environment for thought leaders, start-ups, merchants, and vendors to discuss new platforms for effective business development and digital innovations. With an established expertise in providing state-of-the art solutions to customers who aim to showcase their brand online in the best way, ICMediaDirect is delighted to bring first-class advice and tips on effective reputation management to affiliates and merchants at the conference that is now less than two months away. Experts at ICMediaDirect help build confidence in search engine optimization (SEO) techniques and emphasize the need for companies to regularly put out content and use technological advancement to develop and maintain top online presence.
ICMediaDirect’s reputation experts recommend that entities monitor online activities consistently so that a reputation management plan can be put into place as quickly as possible. Keeping a close eye on brand mentions and online reviews means brands, individuals, and agencies can be as proactive as possible in their approach to online reputation management. Employing a variety of monitoring tools will make the task easier and increase its effectiveness. Google Alerts allows brands and individuals to receive email updates on any new Google results featuring mentions of them. For monitoring activities connected to a brand on social media, companies should use the Social Mention tool to monitor use of selected keywords.