ICMediaDirect Further Work On Effective Reputation Management

ICMediaDirect Further Work On Effective Reputation Management
ICMediaDirect Further Work On Effective Reputation Managemen

ICMediaDirect has developed an outstanding track record in efficient reputation control, having enhanced the company image of Fortune 500 companies, celebrities, politicians, and professional athletes. The agency follows a clear strategy for diminishing the negative impact of criticism. First, determine if a review is legitimate. Some information spread on the internet is created by competing brands. The best plan for this scenario is to request to have the review removed as a result of its unlikely authenticity. Next, find out if a review is opinion based. Here, a company has a powerful opportunity to share factual, positive information about themselves, while also minimizing the effect of the review. When a customer has left factual, yet negative feedback, this is time to respond fully and genuinely. The agency highlights a dynamic approach, combining an apology with a proactive solution to a customer’s problem.

Read more: http://www.marketwatch.com/story/ic-media-direct—-reputation-management—-icmediadirect-on-significance-of-online-reputation-in-21st-century-2016-06-01