Month: July 2021

ICMediaDirect, PR and reputation management agency with headquarters in NYC and Washington, DC, offers professional input on the importance of internet reputation for people and companies. The agency has been providing brand repair advice and improving internet reviews of prominent people and Fortune 500 businesses for more than two decades.

This year, ICMediaDirect has once again received the New York Excellence Award from the Small Business Institute for Excellence in Commerce (SBIEC) for the third consecutive year, after demonstrating strong business ethics and corporate values. See your Online Reputation Report now, by visiting http://www.icmediadirect.com

The importance of reputation management is often overlooked by companies that try to establish a strong Internet presence and build trust among their consumers. Local business directories make it easy for customers to review their personal experience with a brand, and corporations should remain aware of how their enterprise is observed by potential clientele. According to the professionals at ICMediaDirect, “what people say about your company has become the most significant reflection of your reliability and services. In essence, you are what people find about you online.” It is important for companies to evaluate customer reviews and adequately address any negative feedback. 70 percent of buyers admit to being affected by online disapproval by others before making their own purchase, and any criticism might deter them from selecting the products or service offered by a specific company. With many ways available for handling negative reviews, ICMediaDirect outlines the best approach of responding quickly to rectify any issues offline.

Brand reputation management should be an essential part of a business’ marketing strategy due to the significant impact of a negative online reputation and its direct effect on previous marketing efforts. When customers go online to learn more about a company or product, discovering bad reviews almost always drives them to a competitor. When no such information is available from real customer reviews, consumers often choose not to take any risk and do not complete transactions for potential sales. “Negative feedback shouldn’t be taken lightly, as it can help brands identify their weak points and improve the quality of their daily business operations,” says a spokesperson for ICMediaDirect.

Founded in 1996, ICMediaDirect is the leading provider of online reputation and brand repair services. Being two years older than Google, ICMD team offers revolutionary reputation management strategies that help companies and individuals rank better on search engines and project a positive image through a mix of media channels. The company often offers its advice and services at marketing conferences, including ad:tech, Affiliate Summit, and LeadsCon, having released a groundbreaking handbook on Google brand repair last year. To see your Online Reputation Report, visit http://www.icmediadirect.com

IC Media Direct – Reputation Management: http://icmediadirectnews.com

ICMediaDirect Online – Reputation Management & Public Relations: http://icmediadirectonline.com

ICMediaDirect – Reviews & Reputation Services: http://icmediadirectreviewsreputation.com

ICMediaDirect, an established online reputation and PR agency, joined the most recent Affiliate Summit East (ASE) conference. At the event, the company talked about the latest local and global strategies and challenges. The conference took place at the New York Marriott Marquis and was attended by more than 5,000 advertisers, sellers, networks, and media channels. Reputation management experts at ICMediaDirect spoke on the importance of building an unparalleled online brand for businesses as well as individuals, and tackled some of the forward-thinking strategies they utilize for successful content marketing. To access your personal or your company’s Online Reputation Report, visit ICMediaDirect at http://www.icmediadirect.com

Founded in 2003, Affiliate Summit Inc. has a proven track record in managing highly successful marketing projects and delivering numerous insightful events, educational sessions, and tradeshows. With combined experience of more than 30 years in affiliate marketing, founders of the company Shawn Collins and Missy Ward believe in the power of interpersonal networking and information exchange in today’s fast-paced digital world. Their landmark events create an invaluable learning and sharing environment for thought leaders, start-ups, merchants, and vendors to discuss new opportunities for effective business development and digital innovations. With an established expertise in providing state-of-the art solutions to customers who aim to showcase their brand online in the best light, ICMediaDirect was delighted to bring first-class advice and tips on effective reputation management to affiliates and merchants at the conference. Experts at ICMediaDirect reinforce confidence in search engine optimization (SEO) techniques and emphasize the need for every brand to regularly put out content and use technological advancements to develop and maintain captivating online presence.

This year’s edition of Affiliate Summit featured a collection of keynotes from most influential and thought-provoking public figures in the field of digital platforms and marketing. Speaker Scott Stratten, a social media and relationship marketing expert, President of Un-Marketing and the author of four best-selling business books, is one of “America’s 10 Marketing Gurus”, according to Business Review USA. The final and concluding day of Affiliate Summit East saw an SEO keynote panel, featuring Bruce Clay (President of Bruce Clay, Inc.), Duane Forrester (VP at Bruce Clay, Inc.), and Stephan Spencer (Co-Author of The Art of SEO).

Established in 1996, ICMediaDirect is an award-winning PR and online reputation management company, dedicated to brand repair for companies and individuals across the globe. Its cutting-edge technological solutions and highly competitive and unmatched online reputation packages have vastly improved the Internet presence of numerous businesses, professional athletes, politicians, fortune top 500 CEOs, celebrities, among many others. Major marketing conferences and events frequently benefit from ICMediaDirect’s participation and sponsorships, including Affiliate Summit, Leadscon, SES, and ad:tech conferences. To see your Online Reputation Report, visit http://www.icmediadirect.com

C Media Direct – Reputation Management: http://icmediadirectnews.com

ICMediaDirect Online – Reputation Management & Public Relations: http://icmediadirectonline.com

ICMediaDirect – Reviews & Reputation Services: http://icmediadirectreviewsreputation.com

IC Media Direct, PR and online marketing leader, introduced their third book, Second Chance at First Impression. The agency said that 500 copies of the book will be available during the ad:tech conference in NYC. The early edition will contain a collection of over one hundred articles that comprehensively discuss the latest online reputation management trends, and an in depth look into the firm’s strategy of providing 100% control of search results for elite individuals and high end brands.

As businesses and individuals recognize the impact of their digital footprint, optimizing search engine results has become imperative to both PR and customer acquisition. Many corporations utilize dedicated social media accounts that rank well on Google, such as Facebook and Twitter, but still struggle with irrelevant or negative listings. A third of all people click on the first search result, and over three quarters never leave the first page. Effectively managing that content allows for the full control of branding and the promotion of products or services through websites, blogs, and social media. Being two years older than Google, IC Media Direct has been able to perfect their strategies, build trust with an established client base, and rise above their competition. Their book will chronicle how the company has grown and skillfully adapted to the quick pace at which technology changes, and shows how others can do the same.

Second Chance at a First Impression is the product of years of research and collaboration, and contains contributions from authorities in various Internet marketing industries, including Interactive Marketing Strategies, Blog Marketing, Display Media Advertising, Online Public Relations, and many more. The publication’s authors have decades of combined experience and offer invaluable insights into their respective fields. In addition to covering the foundation of establishing a positive online presence, the book’s detailed subchapters provide advanced and alternate strategies for the aspiring Internet industry expert. Readers can learn about the branding, product development, and business strategies used by multinational corporations and millionaire entrepreneurs that continue to shape the global landscape of online reputation management.

For over two decades, IC Media Direct has set the standard in full service public relations and online reputation management. The firm believes that first impression is everything and offers their clients a second chance at first impression by completely transforming their first page of Google search results with positive and pre-approved content that is published on the world’s top news publications. By publishing relevant, captivating, and shareable news articles, undesirable search results are pushed down and effectively eliminated. The company has won the New York Excellence Award from the Small Business Institute for Excellence in Commerce for three consecutive years, and is a regular sponsor of industry conferences including the Affiliate Summit, Leadscon, and ad:tech.

IC Media Direct – Reputation Management: http://icmediadirectnews.com

ICMediaDirect Online – Reputation Management & Public Relations: http://icmediadirectonline.com

ICMediaDirect – Reviews & Reputation Services: http://icmediadirectreviewsreputation.com

ICMediaDirect (ICMD) is honored to participate in the New York LeadsCon Conference and talk about the latest reputation management tools.  Newly branded as Connect to Convert, the event is the only educational conference and exposition dedicated entirely to the most effective and emerging sectors of business and consumer lead generation. A panel of ICMD experts was there to represent the company, demonstrate their innovative, proven approach to building and maintaining unparalleled online brands, and network with the top minds in the industry.

Founded in 2007, LeadsCon showcases the best companies and individuals in vertical media and direct-response marketing. With over 100 speakers, 30 sessions and two keynote presentations, the opportunity for unprecedented access to insights from the world’s marketing leaders draws more than 5,000 attendees each year. This year’s Connect to Convert event focused on new ways to optimize pay per call campaigns, improve click through rates to drive more sales and increase inbound leads through enhancing shares and viral marketing. This year’s keynote speaker was Tim Washer, TV comedy writer and content producer for IBM, Cisco and FedEx. Washer has been featured at events for Pixar CEO John Lassiter and Nobel Peace Prize winner Desmond Tutu, and his work can be seen on HBO’s Last Week Tonight with John Oliver and the Conan O’Brien show. The keynote presentation discussed how finding, shaping and telling powerful stories is a tool that can help build brands, win customers and deepen client relationships.

In a smaller session, the ICMediaDirect team shared their expertise on leveraging search engines as a channel for qualified lead generation. ICMD dissected the algorithms of Google, Yahoo and Bing, explaining that they look for recent, relevant and active content from authority sources to display. By publishing content digitally with the world’s top news publications, the company has been able to effectively and consistently alter the first page of search results, current to the hour. By ensuring the correct message is instilled to viewing consumers at the right time, ICMD is helping their clients grow leads and drive significant increases in revenue.

Founded in 1996, ICMediaDirect is an award winning public relations and online reputation management company with offices in New York City and Washington, D.C. Thanks to a suite of professional and extensive marketing strategies supported by state of the art technologies and a dedicated team of experts, ICMD has established a successful track record of improving the Internet presence of professional athletes, politicians, fortune top 500 CEOs, celebrities and many more.As a company that strives to fully bear its social responsibility as well as upkeep its high standards of corporate values and customer service, ICMediaDirect also supports several non-profit organizations, amongst them the Jewish National Fund, the American Jewish World Service and the AJC Global Jewish advocacy, helping families in need in countries across the world.

IC Media Direct – Reputation Management: http://icmediadirectnews.com

ICMediaDirect Online – Reputation Management & Public Relations: http://icmediadirectonline.com

ICMediaDirect – Reviews & Reputation Services: http://icmediadirectreviewsreputation.com

IC Media Direct joined the most recent Affiliate Summit East Conference to talk about the new branding techniques for this year. For 2 days in July and August, the yearly conference gathered together numerous online marketers, sellers, networkers and media channels from more than 70 countries. ICMD spoke on the impact an impeccable online brand can have on both businesses and individuals, breaking down several of the innovative techniques they use to optimize their clients’ web footprint.

The company behind ASE 2017, Affiliate Summit, Inc. was founded in 2003. After rapidly acquiring a reputation for managing highly successful marketing projects and numerous popular events, educational sessions and tradeshows, co-owners Shawn Collins and Missy Ward combined their 30 years of experience in affiliate marketing to develop a conference that would provide the interpersonal networking and information exchange that has become necessary for businesses to thrive in today’s fast paced digital world. The landmark Affiliate Summit events have grown invaluable for their opportunities to learn, share and exchange ideas with the marketing industry’s foremost thought leaders. Attendees including start-ups, merchants and vendors are able to gain expert insights on effective business development strategies and the latest digital innovations while growing their professional network. Last year, keynote speakers included Joe Theismann, entrepreneur and former star NFL quarterback of the Washington Redskins, Larry Kim, founder of WordStream, the world’s leading PPC software company, JB Glossinger, MBA, Ph.D, the man behind MorningCoach.com.

As an established provider of leading, state of the art solutions for the comprehensive management of online brands, ICMediaDirect has been delighted to share their world-class expertise with ASE attendees for the past several years. While many organizations struggle to formulate viable, responsive digital media campaigns, ICMD has developed a strategic method to suppress unfavorable publicity while simultaneously promoting proactive brand messaging across each of the Internet’s top search engines. With consistent, positive messages being projected online, clients are able to influence their public image while increasing lead generation to their respective businesses.

ICMediaDirect is an award-winning public relations and online reputation management company with over 20 years of digital experience. Founded in 1996 as a small tech start-up, ICMD has grown to become a global force in the marketing industry with offices in New York City and Washington, DC. Thanks to an extensive suite of professional marketing strategies supported by state-of-the-art technologies and a team of the industry’s leading experts, the company has learned how to optimize Google search results to promote positive information while pushing down less desirable search results. Advertisement and online reputation packages are customized for each individual or company, and have vastly improved the Internet presence of numerous professional athletes, politicians, bankers, artists and Fortune 500 executives. To access your personal or corporate Online Reputation Report, visit ICMediaDirect today at www.icmediadirect.com.

IC Media Direct – Reputation Management: http://icmediadirectnews.com

ICMediaDirect Online – Reputation Management & Public Relations: http://icmediadirectonline.com

ICMediaDirect – Reviews & Reputation Services: http://icmediadirectreviewsreputation.com