Month: November 2020

ICMedia Direct, international expert in PR and online reputation management, will join the Affiliate Summit East New York. The summit will take place in August and will last for 3 days, during which reputation management leaders will meet and discuss industry trends.

 (source:http://www.affiliatesummit.com/15e-conference/). 

In an increasingly complex online world, it can be incredibly difficult to keep control of a brand’s or one’s personal reputation. Consumers spend more and more time online and engage in social media; as a result it becomes very challenging to ensure that an online reputation is well managed. As an established expert in Google reputation management, ICMedia Direct is happy to present its unique solutions at the upcoming conference in New York and demonstrate how their approach can be applied to affiliate marketing, where both affiliates and merchants alike need to preserve the face of their brand online. 

ICMedia Direct knows just how critical reputation management is in the world of affiliate marketing: “Both affiliates and networks need to monitor how their products are being promoted and what type of feedback is being generated,” a designated ICMD marketing specialist explains. “In some industries, there are ‘anti-marketers’ at work looking to harm competitors by destroying their reputation. It’s important to keep an eye on potential problems before they grow out of proportion. And nowadays, this issue applies to affiliate networks more than ever. Prospects are searching for information all the time with a view to joining an affiliate industry and their decision is heavily influenced by the results they find on the Internet.”

Founded in 1996, ICMedia Direct has developed into an accomplished reputation management agency that offers 100% control over unwanted results on Google and comparable search engines. Based on their unique understanding of search engine algorithms and criteria in combination with strategic partnerships with major news outlets, including Yahoo, Reuters, Bloomberg, and The Wall Street Journal, they know exactly how to best place controlled, positive content on the Internet and give clients the positive attention they deserve. ICMD has an impressive client base that includes Olympic athletes, CEOs, top motivational speakers, music agents, star lawyers, and many more. Headquartered in Washington, DC, and New York City, ICMedia Direct serves clients all over the world. For more information check out their company website at http://www.icmediadirect.com/.

ICMedia Direct – Reputation Management: http://icmediadirectnews.com

ICMedia Direct Online – Reputation Management & Public Relations: http://icmediadirectonline.com

ICMedia Direct – Reviews & Reputation Services: http://icmediadirectreviewsreputation.com

ICMediaDirect.com, a PR and reputation management agency, was excited to join Ad:tech in San Francisco. The latest event gathered together a significant amount of industry leaders to discuss marketing trends and strategies.

 An ongoing sponsor for this event, IC Media Direct is proud to endorse Ad:tech and all the innovative and progressive thought, discussion, and networking the conference creates.

Ad:tech is an annual exhibition and conference designed to highlight the latest technological advances, breakthroughs and developments within the advertising and marketing fields. Bringing together media and advertising communities from across the world, the conference offers a unique opportunity for countless marketing and technology professionals to come together and advance the state of the industry. Comprised of lectures and presentations, collective networking opportunities, an expo and other events, the conference provides a wealth of opportunities to combine the brightest minds of their respective fields and incubate new ideas for the future. IC Media Direct always looks forward to collaborating with other companies to identify industry trends and develop new strategies for the future.

Participants, attendees, and sponsors like ICMediaDirect.com enjoyed a variety of presentations throughout the Ad:tech  event. Lectures included a wide breadth of topics designed to better understand and improve marketing success – and the related technology that drives the industry forward. A notable highlight was keynote speaker Rohit Bhargava’s presentation “Reluctant Marketers, Glanceable Content, and Other Future Trends.” Bhargava, bestselling author of the book Non-Obvious, discussed the potential market viability of imperfection within product development as well as a variety of other “non-obvious” strategies to gain market share and improve a business’s success potential. Additional presentations included ”The Updated Rules in Affiliate Marketing,” “The Rise of New Audience Platforms,” and “Beyond Millennials: Generation Z and Where They Are Taking Marketing”.

Inspiration and education are among the top objectives at virtually every Ad:tech event. The San Francisco expo allowed companies to showcase their latest products, services, and developments aimed at reshaping the business world. Ideas, strategies, and business forecasts connected events and participants between sessions. Lectures, presentations, and discussions showcased the current state of technology – and helped to develop the next step in the evolution of advertising media and service. All attendees of the event, including ICMediaDirect.com, enjoyed multiple benefits such as a reinvigorated set of skills, techniques, and tools to better compete in the rapidly advancing business world.

ABOUT

Since its founding in 1996, IC Media Direct has provided client-focused PR and marketing campaigns with measurable success. The award-winning firm works with clients to identify, develop, and execute brand development and repair strategies. The company’s clientele includes multiple Fortune 500 executives, Olympic athletes, politicians and other celebrities. By connecting clients with streamlined brand management, the company works to showcase accomplishments and boost a brand’s visibility and public perception. With offices in both New York City and Washington, D.C. and campaigns across 49 countries and languages, ICMediaDirect continues to deliver premier brand repair and marketing services to clients throughout the world.

IC Media Direct – Reputation Management: http://icmediadirectnews.com

ICMediaDirect Online – Reputation Management & Public Relations: http://icmediadirectonline.com ICMediaDirect – Reviews & Reputation Services: http://icmediadirectreviewsreputation.com

IC Media Direct, a PR and digital marketing expert, talked about their online reputation tools at the Affiliate Summit West (ASW) in Las Vegas. The ASW has given innovative industry resources and guides to affiliate marketers since 2003. IC Media Direct was added to the line up of affiliate merchants, vendors, networks, and tracks of educational sessions to bring attendees the chance to network and learn from their team of reputation strategy experts.

The online reputation strategy outline falls under ICMediaDirect’s Public Relations’ umbrella, and has launched the company into the spotlight as one of the best online branding strategies available to businesses across the globe. ICMediaDirect.com shared information about recent changes to Google’s algorithms such as Panda and Hummingbird, and how the changes have altered results that are delivered to Internet searchers. They presented alternatives on how to submit information to low-quality directory sites, and outlined a clear strategy to help move reputation campaigns in the right direction. ICMD is no stranger to major conferences and summits; the company boasts sponsorships alongside industry brands such as Yahoo, MSN, AdAge, Google, and Forbes. At ASW in Las Vegas, attendees received exclusive insights on the strategy behind online reputation management from the IC Media Direct team.

The 3-day conference was set up to maximize networking among advertisers, affiliates, and attendees. A Meet Market area was set up with tables and booths to give everyone a chance to mingle, and several events helped visitors get the most out of the carefully planned schedule. A First Timers Orientation was available for newcomers, and an Affiliate Program Showcase gave attendees the opportunity to discover the programs available. A series of classes were held for special access pass holders throughout the day. At the end of first day, Roundtable sessions brought everyone together to network and plan out their remaining time at the event. ICMediaDirect networked with fellow specialists to share their insights on reputation strategies.

IC MediaDirect delivers unparalleled PR and content marketing services in today’s technology-driven society. They offer first-class reputation and brand management strategies to clients ranging from elite individuals to high-end brands. Founded in 1996, ICMD pre-dates Google, and has kept up with industry trends and changes to provide the latest strategies and methods for managing a brand name or individual reputation within search engine results. In addition to attending the Affiliate Summit West in Las Vegas, IC MediaDirect also participates in major marketing events such as Leadscon, Fashion Week New York, Leadership Forum New York, and more.

IC Media Direct – Reputation Management: http://icmediadirectnews.com

ICMediaDirect Online – Reputation Management & Public Relations: http://icmediadirectonline.com ICMediaDirect – Reviews & Reputation Services: http://icmediadirectreviewsreputation.com

IC Media Direct, a PR and marketing company, has used the Internet to successfully improve their clients PR and marketing strategies for almost 2 decades. Predating Google, the firm has continuously had a unique understanding of and ability to fully harness the power of their search engine and other offerings. Now, the marketing agency has announced their latest innovation: an advanced Google AdWords Consulting Service.

The advertising service, Google AdWords, is one of the most widely used online methods of advertising today. A large part of this targeting relies on keywords predefined by the advertiser that then link the copy to the content of certain webpages. As a result, the users viewing the ads will be those most interested in similar products and services, greatly increasing the chance of interaction. However, much like in Google’s search, discerning which keywords will achieve the greatest impact and the most effective way to use them has become an increasingly complex process that is best left in the hands of a specialist like IC MediaDirect. Further, there are many additional considerations and options that affect the success of an AdWords campaign. 

It is for these very reasons that IC Media Direct is now offering their advanced AdWords Consulting service. “We analyze your Google Adwords campaign and your website to show you instantly what they are missing, and subsequently help you adjust in order to get more leads for less money,” a company spokesperson explained. Well versed with the complexity of building and managing a successful campaign, the marketing firm focuses on a number of areas proven to get results. For example, AdWords offers both targeting ads to specific locations and excluding others. Consultants not only show advertisers how to utilize this feature, but also give advice on the locations that will prove most lucrative for their business. Similarly, advice is offered on specific web pages that should be targeted or excluded. The firm’s knowledgeable consultants also prevent the inclusion of restricted content and prohibited keywords, which can not only cripple and ad’s success but can get it removed altogether. 

To further increase a campaign’s visibility, ICMediaDirect.com can incorporate advanced features such as Ad Extensions – additional information that will be displayed to users in order to pique their interest as well as make it easier to contact the advertiser, and remarketing which shows special ads to users that have already visited the advertiser’s website. They also consider whether the use of AdWords’ enhanced campaigns, which automatically tailor ads to the user’s device and offer advanced reports, will be beneficial to the advertiser. “We are able to tailor an AdWords campaign to any business size and budget,” the agency’s spokesperson continued.

IC Media Direct is an award winning PR and marketing firm with locations in New York City and Washington, DC. Founded in 1996, their expertise in online marketing is unmatched, and their services have been requested by top executives, celebrities, and countless international organizations. A public relations and marketing powerhouse, they are also recognized as the innovator and leader in ‘Google Brand Repair,’ reinstating the good reputations of clients in nearly 50 countries. The agency sponsors major marketing events and conferences including Affiliate Summit, Leadscon, SES, ad:tech, and New York City Fashion Week.

IC Media Direct – Reputation Management: http://icmediadirectnews.com

ICMediaDirect Online – Reputation Management & Public Relations: http://icmediadirectonline.com

ICMediaDirect – Reviews & Reputation Services: http://icmediadirectreviewsreputation.com

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IC Media Direct, a PR and marketing company from NYC and Washington, DC, has introduced their second book, titled “Google Clean Up.” The book offers significant information and details regarding the impact of internet reputation on a company’s image. It gives effective tools that are suitable for small businesses but also big companies.

In today’s modern era of information technology, understanding how Google works and implementing adequate strategies with respect to its ranking factors is critical to achieving company’s success. Google’s increasingly complex ranking algorithm makes it difficult for many brands to get on the first page of search results, especially when specific, non-Google-friendly techniques are utilized. “With a market share of 70.8 percent, more and more users are turning to Google when searching for information or relevant products and services,” an IC Media Direct advisor explains. “And consequently, the information they find directly impacts their decision-making.”

Established as the leader in Google brand repair, IC Media Direct’s latest book, “Google Clean Up,” provides essential information on Google’s search engine, how it works, and how a brand’s online reputation is reflected within this context. The book outlines ICMD’s strategy to help companies reach the first page of search results by controlling these results and what is displayed to users. “Being two years older than Google, we were able to develop a strategy focused on providing 100% control of search results for an elite individual or a high-end brand,” states the company’s CEO in an announcement of the book launch.

IC MediaDirect’s comprehensive understanding of Google’s ranking algorithm and strategic partnerships have allowed for the creation of “Google Clean Up”. The efficiency of their strategy comes thanks to the multi-faceted content marketing approach, which entails writing valuable, newsworthy articles that are published to authoritative publications. This relevant and engaging content is then given a boost in search engine results. By displaying relevant information on respectable sources, a brand garners authority and credibility, improving its online reputation as well as increasing sales and revenue potential. The company’s “Google Clean Up” is currently available at the price of $97. The book can be ordered through the company’s website at www.icmediadirect.com/bookorder/book2/order_book.php.

Founded in 1996, IC Media Direct is a pioneering PR and marketing agency reputable for its leading brand repair solutions. The company predates Google and boasts a thorough understanding of the ample effect online presence and search results have on brands’ reputations. Providing efficient solutions for brand visibility and online reputation repair, the award-winning content marketing agency works with clients including Fortune 500 Top CEOs, Olympic Gold Medalists, and celebrities.

IC Media Direct Online – Reputation Management & Public Relations: http://icmediadirectonline.com

IC Media Direct – Reviews & Reputation Services: http://icmediadirectreviewsreputation.com

IC Media Direct, a PR and reputation management company from NYC and Washington, DC, provides expert advice on the significance of internet reputation for people and firms. The agency has been offering brand repair services for 14 years, and has helped numerous prominent individuals in increasing their positive reviews.  In 2014 and 2015, IC Media Direct received the New York Excellence Award from the Small Business Institute for Excellence in Commerce (SBIEC) for having demonstrated a high regard for honoring business ethics and corporate values.

Reputation management is often overlooked by companies trying to establish a solid online presence and build trust. Local business directories make it easy for customers to review their personal experience with a brand, and businesses should be extremely aware of how their enterprise is perceived by potential customers. According to IC Media Direct, “what people say about your company has become the most significant reflection of your reliability and skills. In essence, you are what people find about you online.” It’s important for companies to monitor customer reviews to help identify and address the negative ones. 70 percent of buyers said they are affected by online criticism before making a purchase, and any negative feedback might deter them from choosing the products or services offered by a specific company. There are several ways of handling negative reviews, and IC Media Direct highlights that the best approach is to respond promptly and address the issue offline. “Negative feedback shouldn’t be taken lightly, as it can help brands identify their weak points and improve the quality of their day-to-day business operations,” says a spokesperson for IC Media Direct.

Reputation management should be at the top of companies’ marketing strategy because of the impact that online reputation has, and how it can directly impact the efficiency of previous marketing efforts. When customers go online to learn more about a company or product, finding negative reviews will almost always drive them away. A lot of that confidence comes from positive reviews from actual customers, and when no such information is available, customers choose not to take any risk.

Founded in 1996, IC Media Direct is the leading provider of online reputation and brand repair services. Being two years older than Google, IC Media Direct provides revolutionary reputation management strategies that help companies and individuals rank better on search engines and project a positive image through a mix of media channels. The company has been awarded the New York Excellence Award from the Small Business Institute for Excellence in Commerce (SBIEC) for two consecutive years, releasing a groundbreaking handbook on Google brand repair last year.

IC Media Direct – Reputation Management: http://icmediadirectnews.com

ICMediaDirect Online – Reputation Management & Public Relations: http://icmediadirectonline.com

ICMediaDirect – Reviews & Reputation Services: http://icmediadirectreviewsreputation.com

A survey indicates that 9 out of 10 individuals pay attention to online reviews. People are saying they take reviews just as seriously as they would if a friend made a product suggestion. Leading PR firm IC Media Direct recognizes the importance of reputation management and works with brands to capitalize on this data. The results of this study, formulated into an infographic by Invesp, show just how vital word of mouth is in the online sphere. The findings further state that customers will spend up to 31% more money on the services of businesses with “excellent” reviews, and 72% of responders will only make a purchase after seeing a positive review. See your Online Reputation Report now, by visiting http://www.icmediadirect.com

While the stats are applicable to all companies, they hone in on local businesses. A significant 92% state they would only use a company if it had, at least, a four-star rating on review sites. The stats are broken down further, with reliability (27%), expertise (21%) and professionalism (18%) being deemed the most vital characteristics for a local firm to be associated with. After analyzing this data and more, IC Media Direct confirms that building up a solid reputation online is just as important for a company as focusing on its offline standing in the local community.

Positive reviews can, of course, boost business, but the analysis proves that negative feedback can have a direct fiscal drain on companies. For example, 86% of potential customers said they would think twice about buying a product from a firm with bad online reviews. What’s more, an extra star on reviews creates a 5% to 9% average rise in revenue for a business, while just one negative review could result in a company losing approximately 30 customers. Receiving positive reviews online translates directly into sales.

IC Media Direct is a full-service internet reputation and content marketing agency with offices in New York City and Washington, DC. A top firm in the industry with over 20 years of experience, it has helped clients all over the world improve their brand’s potential with online reputation management. An awardee of the New York Excellence Award by the SBIEC for two consecutive years, IC Media Direct attends a variety of well-known marketing conferences and events throughout the year, including SES, Affiliate Summit, and LeadsCon, where it shares its expertise and techniques with businesses from all over the world. To see your Online Reputation Report, visit http://www.icmediadirect.com

IC Media Direct – Reputation Management: http://icmediadirectnews.com

ICMediaDirect Online – Reputation Management & Public Relations: http://icmediadirectonline.com

ICMediaDirect – Reviews & Reputation Services: http://icmediadirectreviewsreputation.com

ICMediaDirect.com, a PR and reputation management company, has defined innovative solutions that businesses can develop for creating a strong internet brand and improving search results. Online marketing will change a great deal this year, as new trends develop through various platforms. In an ever-changing marketplace, the company has stated how careful social media planning and video advertisement will help industries seeking an improvement in how they are viewed by the public.  

According to ICMediaDirect.com, online reputation management has become one of the most important digital marketing strategies, enabling businesses to control online results and gain credibility among consumers. Research suggests that companies with a strong content marketing strategy will see 67 percent more engagement among Internet users on a monthly basis. By building trust through strategic messaging, companies can get more customers by communicating their core values and brand voice.

Experts at ICMediaDirect.com advise that the use of video and brand messaging will rise in THIS YEAR. As more Internet users embrace visual content, social media platforms including Facebook and Twitter are making it easier for brands to successfully grab their audience’s attention through silent autoplay videos. Tech giant Google has already started to display in-SERP video ads, boosting brands’ online visibility and helping them engage more users at the same time. By communicating information with a more graphic method, videos can capture audiences quickly while increasing brand recognition and ensuring reliability.

Personalization is expected to become the norm and companies will refine each message with potential customers. This cannot be achieved without a strong understanding of search engine optimization, mobile marketing trends, and new technologies that will aid in reputation management efforts. ICMediaDirect.com recommends incorporating the use of storytelling techniques to communicate brand messages with an increased use of video advertisements. A personalized mix of visual storytelling will have more impact and raise engagement, allowing businesses to build trust with potential customers. “Stories help brands target the customer’s emotional core, which results in a more positive response to reputation messaging,” states the firm’s spokesperson.

Micro-targeting is predicted to improve, with companies like Facebook already providing advanced targeting options to advertisers. Specialized ads inspire more people to search for a product, making them twice as effective as non-targeted, generic advertisement campaigns. Companies that want to stay ahead of competition should also be mindful of analytics, as marketing data will become critical to powering reputation management campaigns. With large amounts of data already available, companies will make better decisions with respect to their budgets and brand-building techniques.

ICMediaDirect.com is a PR and reputation management agency based in Washington, DC and New York City. Being two years older than Google, ICMediaDirect.com provides quality online repair services that help improve brands’ presence and reputation. With their skilled strategies and in-depth knowledge of today’s modern media dynamic, the firm was recognized by the Small Business Institute for Excellence in Commerce (SBIEC) as a company that demonstrates a high regard for honoring business ethics and corporate values.

IC Media Direct – Reputation Management: http://icmediadirectnews.com

ICMediaDirect Online – Reputation Management & Public Relations: http://icmediadirectonline.com ICMediaDirect – Reviews & Reputation Services: http://icmediadirectreviewsreputation.com

As the internet marketing sector is changing, there is a heavier focus on mobile optimization, app indexing, video ads and finding creative methods to advertise online.

PR and reputation management agency IC Media Direct keeps on discussing the most recent trends in marketing and assists clients with increasing their positive online reviews. Remaining up to date about important shifts in trends is essential, as it allows companies to adapt and create a unique voice across various platforms. Additionally, it is important for the marketing community to consider through which device they want audiences to receive their message. See your Online Reputation Report now, by visiting http://www.icmediadirect.com

According to IC Media Direct, the latest trend of video advertisements among mobile marketing will see the largest investment of time and capital from new companies. Platforms like Facebook and Twitter offer options for creating targeted video content that specifically addresses their audience, and so brands can now build media campaigns that best utilize this option. As a result, video ads will begin to appear in Google search results, engaging audiences while generating more Return On Investment. This new trend with video will coincide focusing largely on mobile audiences, and devices, which are becoming more media-friendly. ComScore states that mobile traffic on the Internet is overtaking that of desktop, as smartphone usage is up 394 percent from 2010-2014. Combined with the rise of tablets and wearable technology, brands should be aware of video ads and app development, as well as how they will change mobile marketing trends this year.

IC Media Direct also suggests that digital assistants like Apple’s Siri and Windows’ Cortana will help revolutionize the world of marketing. These devices use search engines to find information, and so advertisers will need to implement a more sophisticated method of optimization into each strategy they design. Companies can easily optimize their websites for digital assistants by adapting content for longer keyword phrases and more conversational vocabulary, to ensure the highest chance of being recognized by the technology.

The recent development of virtual reality is likely to cause a big shift among the trends that companies are expecting to face this year. Recent reports have suggested that Apple has been working on prototypes and invested in its technology, while Facebook’s Oculus Rift and Sony’s PlayStation VR are launching within the year. IC Media Direct believes virtual reality gives brands an opportunity to deliver messaging that will outperform other devices, due to the hyper-focus of users and the novelty of the technology. The travel industry is already adopting some of these methods, with Marriott creating the first-ever virtual reality vacation experience.

IC Media Direct is a full-service public relations and marketing agency that assists businesses in repairing online reputation through the use of various media platforms. The company was founded in 1996, two years before Google, and has served top clients including Fortune 500 companies, politicians, celebrities, and Olympic Gold medalists. IC Media Direct was awarded the New York Excellence Award by the Small Business Institute for Excellence in Commerce (SBIEC) for two consecutive years, thanks to the company’s track record of helping clients build their positive online presence. Last year, the company also published a ground-breaking handbook on Google brand repair.

IC Media Direct – Reputation Management: http://icmediadirectnews.com

ICMediaDirect Online – Reputation Management & Public Relations: http://icmediadirectonline.com

ICMediaDirect – Reviews & Reputation Services: http://icmediadirectreviewsreputation.com