Positive reviews can, of course, boost business, but the analysis proves that negative feedback can have a direct fiscal drain on companies. For example, 86% of potential customers said they would think twice about buying a product from a firm with bad online reviews. What’s more, an extra star on reviews creates a 5% to 9% average rise in revenue for a business, while just one negative review could result in a company losing approximately 30 customers. Receiving positive reviews online translates directly into sales.
A recent study shows that 90 percent of people respond to internet reviews, with those surveyed suggesting they consider them as significant as a personal recommendation from a friend. Top PR firm ICMediaDirect recognizes the importance of reputation management and helps brands capitalize on this data. The results of the study – displayed in an infographic by Invesp – show just how vital word of mouth is in the digital sphere. The findings further note that customers will spend up to 31% more money on the services of companies with “excellent” reviews, and 72% will only complete a purchase after seeing a positive review. View your Online Reputation Report now, by visiting http://www.icmediadirect.com.
Taking advantage of dedicated social media accounts is an impactful way to effectively improve digital reputation. Sites such as Facebook and Twitter perform well on Google and when potential customers search for a brand, service, or individual one of the top hits will likely be a focused social media channel. Businesses can then push down negative listings about their companies via a thoughtful and engaging social media presence, as well as have a controlled outlet to increase interesting postings with effective SEO. Another benefit of having a presence on these sites is the ability to respond quickly to feedback, both positive and negative. Incorporating SEO into responses, social media platforms provide businesses a medium through which to proactively respond to consumers, while also increasing their Google rankings. Brands gain from having relevant means to express the strengths of their services and to address concerns of customers. This is going to be increasingly important in 2016, as ICMediaDirect predicts Google will index more platforms so that individual posts will soon have the same value as standalone web sites.