Month: September 2021

ICMediaDirect, PR and Reputation Management agency headquartered in NYC and Washington DC, offered professional advice on the importance of internet reputation for people and brands. For over two decades, ICMediaDirect leaders have been providing brand repair services and increasing online reputation of Fortune 500 companies and renowned individuals. This year, ICMediaDirect received the New York Excellence Award from the Small Business Institute for Excellence in Commerce (SBIEC) for the third consecutive year, after demonstrating strong business ethics and corporate values. See your Online Reputation Report now, by visiting http://www.icmediadirect.com

The importance of reputation management is often overlooked by companies that try to establish a strong Internet presence and build trust among their consumers. Local business directories make it easy for customers to review their personal experience with a brand, and corporations should remain aware of how their enterprise is observed by potential clientele. According to the professionals at ICMediaDirect, “what people say about your company has become the most significant reflection of your reliability and services. In essence, you are what people find about you online.” It is important for companies to evaluate customer reviews and adequately address any negative feedback. 70 percent of buyers admit to being affected by online disapproval by others before making their own purchase, and any criticism might deter them from selecting the products or service offered by a specific company. With many ways available for handling negative reviews, ICMediaDirect outlines the best approach of responding quickly to rectify any issues offline.

Brand repair should be an essential part of a business’ marketing strategy due to the significant impact of a negative online reputation and its direct effect on previous marketing efforts. When customers go online to learn more about a company or product, discovering bad reviews almost always drives them to a competitor. When no such information is available from real customer reviews, consumers often choose not to take any risk and do not complete transactions for potential sales. “Negative feedback shouldn’t be taken lightly, as it can help brands identify their weak points and improve the quality of their daily business operations,” says a spokesperson for ICMediaDirect.

Founded in 1996, ICMediaDirect is the leading provider of online reputation and brand repair services. Being two years older than Google, ICMD team offers revolutionary reputation management strategies that help companies and individuals rank better on search engines and project a positive image through a mix of media channels. The company often offers its advice and services at marketing conferences, including ad:tech, Affiliate Summit, and LeadsCon, having released a groundbreaking handbook on Google brand repair last year. To see your Online Reputation Report, visit http://www.icmediadirect.com

IC Media Direct – Reputation Management: http://icmediadirectnews.com

ICMediaDirect Online – Reputation Management & Public Relations: http://icmediadirectonline.com

ICMediaDirect – Reviews & Reputation Services: http://icmediadirectreviewsreputation.com

ICMediaDirect, a leading agency in PR and online reputation, will join the upcoming Affiliate Summit East (ASE) to discuss industry news and the most pressing local and global issues. The conference will happen at the New York Marriott Marquis in NYC, and will be attended by more than 5,000 advertisers, sellers, networks and media channels. Reputation management experts at ICMD will speak on the importance of building an unparalleled online brand for businesses as well as individuals, and will tackle some of the forward-thinking strategies they utilize for successful content marketing. To access your personal or your company’s Online Reputation Report, visit ICMediaDirect at http://www.icmediadirect.com

Founded in 2003, Affiliate Summit Inc. has a proven track record in managing highly successful marketing projects and delivering numerous insightful events, educational sessions, and tradeshows. With combined experience of more than 30 years in affiliate marketing, founders of the company Shawn Collins and Missy Ward believe in the power of interpersonal networking and information exchange in today’s fast-paced digital world. Their landmark events create an invaluable learning and sharing environment for thought leaders, start-ups, merchants, and vendors to discuss new opportunities for effective business development and digital innovations. With an established expertise in providing state-of-the art solutions to customers who aim to showcase their brand online in the best light, ICMediaDirect is delighted to bring first-class advice and tips on effective reputation management to affiliates and merchants at the conference that is now less than two months away. Experts at ICMediaDirect reinforce confidence in search engine optimization (SEO) techniques and emphasize the need for every brand to regularly put out content and use technological advancement to develop and maintain captivating online presence.

This year’s edition of Affiliate Summit promises to feature a collection of keynotes from most influential and thought-provoking public figures in the field of digital platforms and marketing. Speaker Scott Stratten, a social media and relationship marketing expert, President of Un-Marketing and the author of four best-selling business books, is one of “America’s 10 Marketing Gurus”, according to Business Review USA. The final and concluding day of Affiliate Summit East will see an SEO keynote panel, featuring Bruce Clay (President of Bruce Clay, Inc.), Duane Forrester (VP at Bruce Clay, Inc.), and Stephan Spencer (Co-Author of The Art of SEO).

Established in 1996, ICMediaDirect is an award-winning PR and online reputation management company, dedicated to brand repair for companies and individuals across the globe. Its cutting-edge technological solutions and highly competitive and unmatched online reputation packages have vastly improved the Internet presence of numerous businesses, professional athletes, politicians, fortune top 500 CEOs, celebrities, among many others. Major marketing conferences and events frequently benefit from ICMediaDirect’s participation and sponsorships, including Affiliate Summit, Leadscon, SES, and ad:tech conferences. To see your Online Reputation Report, visit http://www.icmediadirect.com

IC Media Direct – Reputation Management: http://icmediadirectnews.com

ICMediaDirect Online – Reputation Management & Public Relations: http://icmediadirectonline.com

ICMediaDirect – Reviews & Reputation Services: http://icmediadirectreviewsreputation.com

ICMediaDirect, PR and online reputation management company, is changing the way businesses handle brand info. The agency unveiled the essential features of internet reputation while many companies have a hard time creating successful digital campaigns. The company’s strategic efforts not only suppress unfavorable publicity in search engine results, but they have given hope to hundreds of companies and individuals who wish to project a positive message online. See your Online Reputation Report now, by visiting http://www.icmediadirect.com

Reputation experts at ICMediaDirect recommend that companies monitor online activities regularly so that a reputation management plan can be implemented as quickly as possible. By keeping a close eye on brand mentions and online reviews, brands, individuals, and agencies can be proactive in their approach to online reputation management. Using a variety of monitoring tools will make the task easier and more efficient. Google Alerts allows users to receive email updates on the latest Google results featuring brand mentions. To monitor activities connected to a brand on various social media platforms, entities should use the Social Mention tool that keeps track of selected keywords.

Managing information appearing on the internet is a key pillar of online reputation management. Professionals at ICMediaDirect recommend claiming all online listings connected to the brand on various platforms, including local directories, Google Places and other locations that provide such information. Although companies have little control over what other people say on social media, they can influence the conversation by focusing on proactive brand messaging. ICMediaDirect team advocates the incorporation of the latest marketing technologies, such as storytelling techniques and videos. A combination of innovative photography and building a coherent narrative raises engagement creates an opportunity for businesses to build trust and the right image.

ICMediaDirect is an online reputation and content marketing agency with offices in New York City and Washington, DC. A leading firm in the industry, it has helped clients all over the world improve their brand’s potential with online reputation management since 1996. It was awarded the New York Excellence Award by the SBIEC yet again this year due to its knowledge and experience in SEO and creating compelling content. ICMediaDirect attends a variety of marketing conferences and events throughout the year, including Affiliate Summit, SES, and LeadsCon, often sharing its expertise and marketing methods with individuals and corporations from all over the world. To see your Online Reputation Report, visit http://www.icmediadirect.com

IC Media Direct – Reputation Management: http://icmediadirectnews.com

ICMediaDirect Online – Reputation Management & Public Relations: http://icmediadirectonline.com

ICMediaDirect – Reviews & Reputation Services: http://icmediadirectreviewsreputation.com