Affiliate Summit this year saw a collection of keynotes from most influential and thought-provoking public figures in the field of digital platforms and marketing. Speaker Scott Stratten, a social media and relationship marketing pro, President of Un-Marketing and the author of four best-selling business volumes, is one of “America’s 10 Marketing Gurus”, as acclaimed by Business Review USA. The end of Affiliate Summit East will see an SEO keynote panel, featuring Bruce Clay (President of Bruce Clay, Inc.), Duane Forrester (VP at Bruce Clay, Inc.), and Stephan Spencer, who Co-Authored The Art of SEO).
First coming to light in 2003, Affiliate Summit Inc. has a proven track record in managing highly successful marketing projects and delivering numerous insightful events, educational sessions, and tradeshows. With combined experience of more than 30 years in affiliate marketing, founders of the company Shawn Collins and Missy Ward believe in the power of professional networking and information exchange in today’s fast-paced digital world. Their landmark events create an invaluable learning environment for thought leaders, start-ups, merchants, and vendors to discuss new opportunities for effective business development and digital innovations. With an established expertise in providing state-of-the art solutions to customers to showcase their brand online in the best way, ICMediaDirect is delighted to bring first-class tips and tips on effective reputation management to affiliates and merchants at the forthcoming conference. Experts at ICMediaDirect reinforce confidence in search engine optimization (SEO) techniques and emphasize that every brand should regularly put out content and use technological advancement to develop and maintain captivating online presence.
ICMediaDirect remains a native within today’s electronic ecosystem and acts as a creative content marketer in addition to being a technical conduit. As participants in this year’s first Content Rising Summit, hosted by Skyword in Boston, ICMediaDirect confirmed its commitment to the art and science of brand storytelling by explaining new methods for conveying powerful concepts through creative marketing. The brand continued, “Our clients have been able to reach a broader base with an uplifting message, simply through the quality of the content they project.” Their content-first, user-driven strategy is one with the reader in mind, a solution that invites the viewer into a community rather than asking them to simply click over. The American Marketing Association exclaimed “focus on user experience” is one of the six SEO rules for 2016, therefore ICMediaDirect is ahead of the curve.
In today’s dynamic, rapidly evolving landscape, SEO plays a key role in establishment, development, and expansion for businesses. Inc.com noted that “SEO has grown so important that it’s value extends beyond the search engine and even to businesses without a website,” making ICMediaDirect’s service an invaluable part of doing business. Utilizing the full scope of social media accounts is one of the many direct, organic approaches ICMediaDirect uses to push irrelevant listings down and bring key listings to the top of search results. The agency’s staff of marketing and PR experts understand that “brands can produce a captivating online presence by creating relevant, interesting, and shareable content,” which is what they do constantly for their clients.
ICMediaDirect continues their proactive way to manage reputations with a variety of state-of-the-art tools and methods to streamline the process. Growing brand image and building trust remain the core principles of online management reputation thought. A story by Kent Campbell goes further, “How Natural Reputation and Context Affects Online Reputation Strategy,” underscoring how crucial it is for all businesses to monitor and manage their online reputations. “What others say about your business on social media and review sites can affect your bottom line no matter how many customers you serve,” he explained. He quoted a Nielsen survey: “that 68 percent of respondents indicated that they trust customer reviews that they read on line.”