IC Media Direct Forecasts Native Advertising Restructuring in Marketing

IC Media Direct, a PR and online reputation management company, has emphasized the new advertising solutions and how these affect the flow of native advertising amid online users. Recent adaptations to online methods have changed how marketers shape the future marketing landscape and have major effects on companies who work to get their brand message across through conventional methods. IC Media Direct emphasizes the importance of people finding new ways to control their online reputation through tailored content. See your Online Reputation Report now by visiting http://www.icmediadirect.com


The rise in adblocker software saw a large increase of native advertising among websites and publications due to their ability to limit companies’ exposure to Internet users. Studies show that 150 million people use programs that remove advertisements from their web browser when visiting certain sites, and the result is devastating for marketers who initially implement strategies to place adverts in the first place. With messages being continuously blocked from viewers, companies needed to find a new way to bypass these restrictions by incorporating their ads within authentic written or visual content. However, if the quality of the advertising experience is poor for the audience, native advertising will reach the same fate as pop-up ads, which have since become an outdated tool.

IC Media Direct predicts that publishers will increase short-form native advertising this year due to users skimming through content on their mobile devices. While content marketing remains an important part of every online strategy, the new method will focus on shorter message, accommodating to users’ low attention span. This will lead to the capitalization of video ads, which deliver information in a way that is more engaging and specific to the brand. Facebook’s silent autoplay videos prove to be especially effective in managing this strategy, as they can attract attention of its users with no need for them to search for content. The benefits of positive video ads will compare with native placements, and they will quickly become a standard part of conventional online marketing in the future.

This year, it is likely that feeds of sponsored content will replace single in-feed placements, ensuring that each user experience isn’t disrupted, claims IC Media Direct. The method of dividing an article into multiple pages will be replaced by infinite scrolling, allowing for native placement of promoted content in a logical and unobtrusive presentation. This will enable marketers to promote their product or service more efficiently, thus also generating a higher rate of user engagement.

Since 1996, IC Media Direct has been the leading provider of online reputation and brand repair services. Having evolved alongside of Google, IC Media Direct provides revolutionary reputation management strategies that help with search engine ranking and project a positive image through a variety of media platforms. The company has proudly served top clients including Fortune 500 companies, celebrities, politicians, Olympic Gold medalists, and motivational speakers. Distinguished awardee of the Small Business Institute for Excellence in Commerce (SBIEC) for two consecutive years, the company has released a groundbreaking handbook on Google Brand Repair last year. To see your Online Reputation Report, visit http://www.icmediadirect.com

IC Media Direct – Reputation Management: http://icmediadirectnews.com

ICMediaDirect Online – Reputation Management & Public Relations: http://icmediadirectonline.com

ICMediaDirect – Reviews & Reputation Services: http://icmediadirectreviewsreputation.com

IC Media Direct To Join ad:tech, the New York Conference

IC Media Direct, a PR and reputation management agency, will join the ad:tech New York conference. The event will be attended by numerous industry leaders to mingle and discuss new industry developments.  An ongoing sponsor for the event, IC Media Direct is proud to endorse ad:tech and all the innovative and progressive thought, discussion, and networking the conference creates. See your Online Reputation Report now, by visiting http://www.icmediadirect.com

Ad:tech is an annual exhibition and conference designed to highlight the latest technological advances, breakthroughs and developments within the advertising and marketing fields. Bringing together media and advertising communities from across the world, the conference offers a unique opportunity for countless marketing and technology professionals to come together and advance the state of the industry. Comprised of lectures and presentations, collective networking opportunities, an expo and other events, the conference provides a wealth of opportunities to combine the brightest minds of their respective fields and incubate new ideas for the future. IC Media Direct always looks forward to collaborating with other companies to identify industry trends and develop new strategies for the future.

Participants, attendees, and sponsors like IC Media Direct are looking forward to the variety of presentations throughout the ad:tech event. Lectures will include a wide breadth of topics designed to better understand and improve marketing success – and the related technology that drives the industry forward. A notable highlight of the last summit was the keynote speaker John Costello, President, Global Marketing and Innovation for Dunkin’ Brands, Inc. and the current Global Chairman of the Mobile Marketing Association. During his session, entitled “Bottom Line Branding: Optimizing Mobile and Digital for Deeper Consumer Engagement,” Costello discussed how Dunkin’ Brands is optimizing mobile across digital touch points to better engage and drive valuable customer feedback.

Inspiration and education are among the top objectives at virtually every ad:tech event. The New York expo will allow companies to showcase their latest products, services, and developments aimed at reshaping the business world. Ideas, strategies, and business forecasts will connect events and participants between sessions. Lectures, presentations, and discussions will showcase the current state of technology and help develop the next step in the evolution of advertising media and service. All attendees of the event, including IC Media Direct, will enjoy multiple benefits such as a reinvigorated set of skills, techniques, and tools to better compete in the rapidly advancing business world.

Founded in 1996, IC Media Direct is a full-service Internet reputation and content marketing agency, specializing in online brand repair. Its extensive knowledge of SEO has helped industries and individuals project a positive image through the use of various media channels, building efficient messages with a strong impact on their audience. In 2015, the company has published a game-changing handbook on Google Brand Repair and has been awarded the New York Excellence Award by the SBIEC for two consecutive years. IC Media Direct attends a variety of well-known marketing conferences and events throughout the year, including SES, Affiliate Summit, and LeadsCon, where it shares its expertise and techniques with businesses from all over the world.

IC Media Direct – Reputation Management: http://icmediadirectnews.com

ICMediaDirect Online – Reputation Management & Public Relations: http://icmediadirectonline.com

ICMediaDirect – Reviews & Reputation Services: http://icmediadirectreviewsreputation.com

IC Media Direct Joins NYC ad:tech Conference

IC Media Direct joined ad:tech, a forum for the NYC media and technology sectors. The event was created for businesses to mingle and connect, share insights, and discuss trends for the upcoming year. With a chance to address key challenges and opportunities, the reputation management agency explained the essential tactics and methods they’ve learnt over the years on how to sustain a positive status across the Internet. See your Online Reputation Report now, by visiting http://www.icmediadirect.com

Named one of the Top 10 conferences for digital marketers by AdWeek, ad:tech New York is cited as an event that centers on important issues in online marketing such as programmatic buying, viewability, and measuring digital media. Their annual events around the world focus on education through keynote speakers and topic-driven panels showcasing the latest products and services to help deepen understanding and create new ideas to drive business forward. IC Media Direct joined attendees including John Costello from Dunkin’ Brands, Inc., podcaster Marc Maron, and marketers behind recent digital political campaigns. Well-known brands such as Hyundai Motor America, Comedy Central, AMC Networks, Pandora, MTV, American Express ,and Absolut also shared their expertise on how to tackle the various challenges for marketers that lie ahead.

The conference addressed the major shifts within content marketing and its ever-changing industry, encouraging participation and attendance among businesses for their insight and ideas. This year is showing signs of significant change for advertisers, with much emphasis being placed on mobile search results and video advertisement. Companies discussed future possibilities as marketers find different ways to interact with customers across mobile devices and new social media platforms. The ongoing merge of technology firms with media distributors will help maintain a fruitful future for both industries, as it is likely they will see a mutually beneficial partnership in the future as video placements overtake conventional text-based advertising.

Established in 1996, IC Media Direct is an online reputation management agency dedicated to brand repair for individuals and companies across the world. With clients ranging from Fortune 500 CEOs to celebrities, the company delivers effective results to help businesses and individuals gain control over their online search results. IC Media Direct has been awarded the New York Excellence Award from the Small Business Institute for Excellence in Commerce (SBIEC) for two consecutive years due to their exceptional results. The firm attends a variety of esteemed marketing conferences and events throughout the year, including SES, Affiliate Summit, and LeadsCon. To see your Online Reputation Report, visit http://www.icmediadirect.com

IC Media Direct – Reputation Management: http://icmediadirectnews.com

ICMediaDirect Online – Reputation Management & Public Relations: http://icmediadirectonline.com

ICMediaDirect – Reviews & Reputation Services: http://icmediadirectreviewsreputation.com

IC Media Direct – Talks about Importance of Internet Reputation Management in 21st Century

IC Media Direct, an expert PR and reputation management company, has highlighted the significance of creating a prosperous internet brand for people and businesses. In the 21st century, internet reputation management is key as businesses recognize the impact of a strong online presence.

Rising above the competition is challenging, especially with the quick pace at which technology changes – and the pressure on businesses to keep up.

Optimizing SEO is more fundamental now than it was towards the end of the 20th century, not long after Google launched. With statistics highlighting that 33 percent of people always click on the search engine’s top result after inputting a word or term, ensuring positive content is in the number one spot is imperative. IC Media Direct emphasizes that businesses and individuals should adapt to new ways of controlling their online reputation through a smart content management plan. Content marketing is a relatively new technique in comparison to SEO, but is also key for companies hoping to create a positive image. It allows firms to take full control of their branding by formulating a distinctive voice and a clear message through content – whether on websites, blogs or social media platforms – while also promoting their products or services. Trust is key for attracting consumers, and content marketing cultivates a brand that seems reliable and likable while also boosting sales.

With a consistently multiplying array of social media sites to choose from, it’s also advisable for companies to choose wisely when it comes to connecting with their target customers. Teens are moving from sites like Facebook, for example, in favor of newer options like Snapchat and Instagram. With live-streaming apps set to excel in 2016, digital natives are migrating to Periscope in striking numbers. With two decades of experience providing companies with the tools to achieve success, IC Media Direct has in-house staff trained in the latest technological and media advances to provide forward-thinking strategies for brands to utilize in the most effective manner. 

Founded in 1996, IC Media Direct is a full-service reputation management, marketing and public relations company. With offices in New York and Washington DC, the firm operates globally, serving a range of clients. Experts in formulating campaigns and navigating SEO, the company has generated effective online reputation management strategies for countless clients, including Olympic athletes, celebrities, politicians and Fortune 500 companies. A leading force within the industry, IC Media Direct is an award-winning firm and has been recognized repeatedly by the Small Business Institute for Excellence in Commerce.

IC Media Direct – Reputation Management: http://icmediadirectnews.com

ICMediaDirect Online – Reputation Management & Public Relations: http://icmediadirectonline.com

ICMediaDirect – Reviews & Reputation Services: http://icmediadirectreviewsreputation.com

IC Media Direct – Study Discovers that 9 out of 10 People Listen to Online Feedback

Negative feedback online is just as important as a suggestion from a friend for 9 out of 10 people, a survey discovered. Leading PR firm IC Media Direct recognizes the importance of reputation management and works with brands to capitalize on this data. The results of this study, formulated into an infographic by Invesp, show just how vital word of mouth is in the online sphere. The findings further state that customers will spend up to 31% more money on the services of businesses with “excellent” reviews, and 72% of responders will only make a purchase after seeing a positive review. See your Online Reputation Report now, by visiting http://www.icmediadirect.com

While the stats are applicable to all companies, they hone in on local businesses. A significant 92% state they would only use a company if it had, at least, a four-star rating on review sites. The stats are broken down further, with reliability (27%), expertise (21%) and professionalism (18%) being deemed the most vital characteristics for a local firm to be associated with. After analyzing this data and more, IC Media Direct confirms that building up a solid reputation online is just as important for a company as focusing on its offline standing in the local community.

Positive reviews can, of course, boost business, but the analysis proves that negative feedback can have a direct fiscal drain on companies. For example, 86% of potential customers said they would think twice about buying a product from a firm with bad online reviews. What’s more, an extra star on reviews creates a 5% to 9% average rise in revenue for a business, while just one negative review could result in a company losing approximately 30 customers. Receiving positive reviews online translates directly into sales.

IC Media Direct is a full-service internet reputation and content marketing agency with offices in New York City and Washington, DC. A top firm in the industry with over 20 years of experience, it has helped clients all over the world improve their brand’s potential with online reputation management. An awardee of the New York Excellence Award by the SBIEC for two consecutive years, IC Media Direct attends a variety of well-known marketing conferences and events throughout the year, including SES, Affiliate Summit, and LeadsCon, where it shares its expertise and techniques with businesses from all over the world. To see your Online Reputation Report, visit http://www.icmediadirect.com

C Media Direct – Reputation Management: http://icmediadirectnews.com

ICMediaDirect Online – Reputation Management & Public Relations: http://icmediadirectonline.com

ICMediaDirect – Reviews & Reputation Services: http://icmediadirectreviewsreputation.com

IC Media Direct Joins Barcelona’s MWC

IC Media Direct, a prestigious PR and reputation management headquartered in NYC and Washington DC, has attended Barcelona’s latest Mobile World Congress. The GSMA offers a chance to mingle with industry leaders and discuss how to improve visibility in Google searches. The GSMA has been organizing international mobile industry conferences since 1987.

See your Online Reputation Report now, by visiting http://www.icmediadirect.com

This year was another record-breaking event, as attendance has increased from 60,000 visitors to over 100,000 in the past five years. Taking place at two Barcelona venues, Fira Gran Via and Fira Montjuic, the conference began on February 22 and continued through February 25th, gathering the world’s leading digital marketing professionals to learn and share cutting-edge technology announcements. Attendees from 204 countries and territories were present, at the event covered by more than 3,600 members of the international press and media. Various companies analyzed and predicted industry trends expected to shape the mobile market, with more than 2,200 companies participating in the exhibition, which spanned nine halls and twelve outdoor spaces of the two venues.

The conference’s impressive agenda was the highlight of the week, featuring 374 speakers from consumer brands, mobile organizations, mobile operators, and other industries touched by the mobile market, including advertising, banking, health, NGOs, entertainment, and education. The keynote speaker list included Facebook Founder & CEO Mark Zuckerberg, PayPal President & CEO Dan Schulman, Getty Images CEO Dawn Airey, and BuzzFeed Founder & CEO Jonah Peretti. Together, these renowned entrepreneurs shared mobile insights as they apply to the ‘Internet of Things’, industry disruption topics, and new product releases. “We are honored to have attended this event. It’s a unique experience to focus on the ever-growing possibilities for success and growth strategies in mobile industry, which is characterized by growth and opportunity,” stated a representative from IC Media Direct.

Founded in 1996, IC Media Direct is an award winning online PR and marketing firm specializing in reputation management with locations in New York City and Washington, DC. With an unmatched expertise in online marketing, the company is proud to provide their services to top executives, celebrities, and countless international organizations. A public relations powerhouse, IC Media Direct is also recognized as the innovator and worldwide leader in ‘Google Brand Repair,’ reinstating the good reputations of clients in nearly 50 countries. The firm attends and sponsors major marketing events and conferences including Affiliate Summit, Leadscon, SES, and ad:tech. To see your Online Reputation Report, visit http://www.icmediadirect.com

IC Media Direct – Reputation Management: http://icmediadirectnews.com

ICMediaDirect Online – Reputation Management & Public Relations: http://icmediadirectonline.com

ICMediaDirect – Reviews & Reputation Services: http://icmediadirectreviewsreputation.com

ICMediaDirect Explains Important Aspects of Online Reputation

ICMediaDirect, a PR and online reputation management agency, is changing the way businesses handle info about their brand. The company talked about the most important aspects of handling online reputations as many businesses find it hard to come up with successful media campaigns. The company’s strategic efforts not only suppress unfavorable publicity in search engine results, but they have given hope to hundreds of companies and individuals who wish to project a positive message online. See your Online Reputation Report now, by visiting http://www.icmediadirect.com

ICMediaDirect recommends that companies monitor online activities regularly so that a reputation management plan can be implemented as quickly as possible. By keeping a close eye on brand mentions and online reviews, brands, individuals, and agencies can be proactive in their approach to online reputation management. Using a variety of monitoring tools will make the task easier and more efficient. Google Alerts allows users to receive email updates on the latest Google results featuring brand mentions. To monitor activities connected to a brand on various social media platforms, entities should use the Social Mention tool that keeps track of selected keywords.

Managing information appearing on the internet is a key pillar of online reputation management. ICMediaDirect recommends claiming all online listings connected to the brand on various platforms, including local directories, Google Places and other locations that provide such information. Although companies have little control over what other people say on social media, they can influence the conversation by focusing on proactive brand messaging. ICMediaDirect advocates the incorporation of the latest marketing technologies, such as storytelling techniques and videos. A combination of innovative photography and building a coherent narrative raises engagement creates an opportunity for businesses to build trust and the right image.

ICMediaDirect is an online reputation and content marketing agency with offices in New York City and Washington, DC. A leading firm in the industry, it has helped clients all over the world improve their brand’s potential with online reputation management since 1996. It was awarded the New York Excellence Award by the SBIEC for two consecutive years due to its knowledge and experience in SEO and creating compelling content. ICMediaDirect attends a variety of marketing conferences and events throughout the year, including Affiliate Summit, SES, and LeadsCon, often sharing its expertise and marketing methods with individuals and corporations from all over the world. To see your Online Reputation Report, visit http://www.icmediadirect.com

IC Media Direct – Reputation Management: http://icmediadirectnews.com

ICMediaDirect Online – Reputation Management & Public Relations: http://icmediadirectonline.com

ICMediaDirect – Reviews & Reputation Services: http://icmediadirectreviewsreputation.com

IC Media Direct – Acknowledged By SBIEC for Third Year in a Row

IC Media Direct, PR and reputation management agency, received the New York Excellence Award from The Small Business Institute for Excellence in Commerce (SBIEC) for the third year in a row. The SBIEC awards businesses who achieved local success on an annual basis. The decision is based on a collection of corporate reviews and research of the respective industry.

Already a proud recipient of the New York Excellence Award for the past two years, it is a reflection on the evident success and commercial recognition for IC Media Direct in the public relations field, while they also “consistently demonstrate a high regard for upholding business ethics and company values.” This year has been revolutionary for industries facing the various challenges posed by social media and online reputation management.

The SBIEC is a leading authority on recognizing companies across a wide range of industries that meet its standards of excellence. It has encouraged independent enterprise and entrepreneurial growth, offering the opportunity for businesses of all sizes to be recognized for its performance. Particular emphasis is given to meeting and exceeding expectations for customer service, product quality and ethical practices. IC Media Direct has received its third consecutive award due to its ability to maintain these essential qualities, as it pioneers and perfects Internet strategies that benefit its hundreds of clients everyday. Its team of experts are capable of recognizing all undesired online content, and structure their various campaigns to improve search engine results on Internet web browsers.

Founded in 1996, IC Media Direct is a leading force in the industry with offices in New York City and Washington, DC. It provides its services in 49 countries and 49 languages, with online reputation packages customized for each individual or company and their specific needs. To date, they have helped improve the Internet presence of professional athletes, politicians, executive-level bankers, and fortune top 500 CEOs. Major marketing conferences and events frequently benefit from, participation and sponsorship of IC Media Direct, including Affiliate Summit, Leadscon, SES, and ad:tech. IC Media Direct also supports several non-profit organizations such as the Jewish National Fund, the American Jewish World Service and the AJC Global Jewish Advocacy, helping families in need in countries across the world.

IC Media Direct – Reputation Management: http://icmediadirectnews.com

ICMediaDirect Online – Reputation Management & Public Relations: http://icmediadirectonline.com

ICMediaDirect – Reviews & Reputation Services: http://icmediadirectreviewsreputation.com

IC Media Direct Leaders Join the Boston Content Rising Summit

ICMediaDirect, a PR and reputation management agency, and other expert marketing companies will attend Content Rising Summit to talk about industry trends and new advertising solutions. Their team frequent many established marketing conferences and events, including ad:tech, Affiliate Summit, and LeadsCon, where they meet with other thought leaders in marketing to connect, exchange ideas, and discuss the most recent industry trends.

The first Content Rising Summit, otherwise known as The Brand Storytelling Conference, was held at the Westin Boston Waterfront, right in the middle of Boston’s seaport and innovation districts. The event, named Forward, is scheduled at the same location on June 22 – June 23 of this year. Skyword, the creator of the event, is a leading content marketing technology company that has helped to push forward the significance of online content for businesses. Skyword Founder Tom Gerace created the company out of the realization that the marketing world has shifted, and innovative marketers need to collaborate, learn, and share in order to move the world’s top brands ahead of their competition.

Speakers at the conference include trendsetters and visionaries such as Michael Brenner of Marketing Insider Group and co-author of ‘The Content Formula’, Fulbright Scholar and successful screenwriter Robert McKee, and Victoria Keichinger, who has used content to turn Coldwell Banker into one of the world’s leading real estate brands. The theme of this summer’s Content Rising Summit is ‘fusion,’ how the combination of two separate factors can result in something extraordinary. ICMediaDirect is excited to reveal its newest methods that sync with one of the most powerful concepts in creative marketing today. The agency advocates an artful blend of visual media and thought-provoking content to produce stories that have impact and engage potential customers. “Well-developed content has the power to connect a business with targeted consumers,” explains an agency spokesperson. “Our clients have been able to reach a broader base with an uplifting message, simply through the quality of the content they project.” The long-standing public relations firm will convene with the most important minds in the business at Forward and looks forward to the innovation and inspiration that will certainly come from such an event.

ICMediaDirect is a leading reputation management agency, specializing in online brand repair. Its extensive experience with successful online content marketing has helped companies and individuals project a positive image and build an efficient message with a strong impact on their audience. With office locations in New York and Washington, DC, the company serves a range of clients globally, including Fortune 500 companies, Olympic athletes, politicians, and celebrities. In 2015, it published a game-changing handbook on online brand repair and has been awarded the New York Excellence Award by the SBIEC for two consecutive years. ICMediaDirect frequently attends the major industry conferences and acts as a guiding example in marketing and brand management for other, newer companies.

IC Media Direct – Reputation Management: http://icmediadirectnews.com

ICMediaDirect Online – Reputation Management & Public Relations: http://icmediadirectonline.com

ICMediaDirect – Reviews & Reputation Services: http://icmediadirectreviewsreputation.com

Experts at IC Media Direct Explain How to Improve Negative Feedback Online

ICMediaDirect, a PR and reputation management agency specialized in internet brand repair, explains that negative feedback can be damaging to companies. Surveys have shown that 86 percent of potential customers may not make a purchase from a brand with negative reviews. With another survey showing that 9 out of 10 people say they take online reviews ‘very seriously,’ the agency has responded by providing advice on how companies can recover after receiving negative feedback online. See your Online Reputation Report now, by visiting http://www.icmediadirect.com

Having enhanced the brand image of Fortune 500 companies, celebrities, politicians, and athletes, ICMediaDirect has built an outstanding track record in efficient reputation control. The agency uses a clear strategy for diminishing the unwanted impact of criticism. First, determine if a comment is legitimate. Some information spread online is created by competing brands. The best course of action for this scenario is to request to have the review removed citing its unlikely authenticity. Next, find out if a review is opinion based. In this case, a company has a powerful opportunity to share factual, positive information about themselves, while also diluting the effect of the review. When a customer has left factual, yet negative feedback, then it is time to respond fully and genuinely. The agency recommends a dynamic approach, combining an apology with a proactive solution to a client’s problem.

To deal with difficult situations where there is significant interaction online, ICMediaDirect advises addressing the complaint offline where possible by asking for the customer’s details or requesting to contact them privately. Experts at the firm have noted that this can reduce the impact of any further mistakes and the pressure on the business manager dealing with the complaints.

ICMediaDirect is a full-service internet reputation and content marketing agency, specializing in online brand repair. Its extensive experience with successful recovery from negative online reviews has helped companies and individuals project a positive image and build an efficient message with a strong impact on their audience. In 2015, the agency published a game-changing handbook on Google brand repair and has been awarded the New York Excellence Award by the SBIEC for two consecutive years. ICMediaDirect regularly attends well-known industry conferences including Affiliate Summit, ad:tech, and LeadsCon, where it shares its expertise and techniques with businesses from all over the world. To see your Online Reputation Report, visit http://www.icmediadirect.com

IC Media Direct – Reputation Management: http://icmediadirectnews.com

ICMediaDirect Online – Reputation Management & Public Relations: http://icmediadirectonline.com

ICMediaDirect – Reviews & Reputation Services: http://icmediadirectreviewsreputation.com