Month: August 2020

ICMediaDirect, a PR and Reputation Management company from NYC and Washington DC, offers expert advice on the importance of internet reputation for people and companies. For over 2 decades, the reputation leaders have been providing brand repair solutions and increasing internet reputation for top individuals and Fortune 500 firms.  This year, ICMediaDirect received the New York Excellence Award from the Small Business Institute for Excellence in Commerce (SBIEC) for the third consecutive year, after demonstrating strong business ethics and corporate values. See your Online Reputation Report now, by visiting http://www.icmediadirect.com

The importance of reputation management is often overlooked by companies that try to establish a strong Internet presence and build trust among their consumers. Local business directories make it easy for customers to review their personal experience with a brand, and corporations should remain aware of how their enterprise is observed by potential clientele. According to the professionals at ICMediaDirect, “what people say about your company has become the most significant reflection of your reliability and services. In essence, you are what people find about you online.” It is important for companies to evaluate customer reviews and adequately address any negative feedback. 70 percent of buyers admit to being affected by online disapproval by others before making their own purchase, and any criticism might deter them from selecting the products or service offered by a specific company. With many ways available for handling negative reviews, ICMediaDirect outlines the best approach of responding quickly to rectify any issues offline.

Brand repair should be an essential part of a business’ marketing strategy due to the significant impact of a negative online reputation and its direct effect on previous marketing efforts. When customers go online to learn more about a company or product, discovering bad reviews almost always drives them to a competitor. When no such information is available from real customer reviews, consumers often choose not to take any risk and do not complete transactions for potential sales. “Negative feedback shouldn’t be taken lightly, as it can help brands identify their weak points and improve the quality of their daily business operations,” says a spokesperson for ICMediaDirect.

Founded in 1996, ICMediaDirect is the leading provider of online reputation and brand repair services. Being two years older than Google, ICMD team offers revolutionary reputation management strategies that help companies and individuals rank better on search engines and project a positive image through a mix of media channels. The company often offers its advice and services at marketing conferences, including ad:tech, Affiliate Summit, and LeadsCon, having released a groundbreaking handbook on Google brand repair last year. To see your Online Reputation Report, visit http://www.icmediadirect.com

IC Media Direct – Reputation Management: http://icmediadirectnews.com

ICMediaDirect Online – Reputation Management & Public Relations: http://icmediadirectonline.com

ICMediaDirect – Reviews & Reputation Services: http://icmediadirectreviewsreputation.com

ICMediaDirect, a PR and reputation management agency, and other marketing companies, will attend Content Rising Summit to discuss brand storytelling. ICMediaDirect experts attend numerous marketing conferences, including LeadsCon, Affiliate Summit, and ad:tech. During these events, they mingle with other industry professionals and talk about the latest developments in the marketing sector.

The first Content Rising Summit, otherwise known as The Brand Storytelling Conference, was held at the Westin Boston Waterfront, right in the middle of Boston’s seaport and innovation districts. The upcoming event, named Forward, is scheduled at the same location in June. Skyword, the creator of the event, is a leading content marketing technology company that has helped to push forward the significance of online content for businesses. Skyword Founder Tom Gerace created the company out of the realization that the marketing world has shifted, and innovative marketers need to collaborate, learn, and share in order to move the world’s top brands ahead of their competition.

Speakers at the conference include trendsetters and visionaries such as Michael Brenner of Marketing Insider Group and co-author of ‘The Content Formula’, Fulbright Scholar and successful screenwriter Robert McKee, and Victoria Keichinger, who has used content to turn Coldwell Banker into one of the world’s leading real estate brands. The theme of this summer’s Content Rising Summit is ‘fusion,’ how the combination of two separate factors can result in something extraordinary. ICMediaDirect is excited to reveal its newest methods that sync with one of the most powerful concepts in creative marketing today. The agency advocates an artful blend of visual media and thought-provoking content to produce stories that have impact and engage potential customers. “Well-developed content has the power to connect a business with targeted consumers,” explains an agency spokesperson. “Our clients have been able to reach a broader base with an uplifting message, simply through the quality of the content they project.” The long-standing public relations firm will convene with the most important minds in the business at Forward and looks forward to the innovation and inspiration that will certainly come from such an event.

ICMediaDirect is a leading reputation management agency, specializing in online brand repair. Its extensive experience with successful online content marketing has helped companies and individuals project a positive image and build an efficient message with a strong impact on their audience. With office locations in New York and Washington, DC, the company serves a range of clients globally, including Fortune 500 companies, Olympic athletes, politicians, and celebrities. In 2015, it published a game-changing handbook on online brand repair and has been awarded the New York Excellence Award by the SBIEC for two consecutive years. ICMediaDirect frequently attends the major industry conferences and acts as a guiding example in marketing and brand management for other, newer companies.

IC Media Direct – Reputation Management: http://icmediadirectnews.com

ICMediaDirect Online – Reputation Management & Public Relations: http://icmediadirectonline.com

ICMediaDirect – Reviews & Reputation Services: http://icmediadirectreviewsreputation.com

ICMediaDirect, a PR and internet reputation management company, is shifting the way businesses handle knowledge about their brand. The award-winning firm recently revealed the key pillars of managing online reputations while many organizations are struggling to formulate viable, responsive digital media campaigns. The company’s strategic efforts not only suppress unfavorable publicity in search engine results, but they have given hope to hundreds of companies and individuals who wish to project a positive message online. See your Online Reputation Report now, by visiting http://www.icmediadirect.com

Reputation experts at ICMediaDirect recommend that companies monitor online activities regularly so that a reputation management plan can be implemented as quickly as possible. By keeping a close eye on brand mentions and online reviews, brands, individuals, and agencies can be proactive in their approach to online reputation management. Using a variety of monitoring tools will make the task easier and more efficient. Google Alerts allows users to receive email updates on the latest Google results featuring brand mentions. To monitor activities connected to a brand on various social media platforms, entities should use the Social Mention tool that keeps track of selected keywords.

Managing information appearing on the internet is a key pillar of online reputation management. Professionals at ICMediaDirect recommend claiming all online listings connected to the brand on various platforms, including local directories, Google Places and other locations that provide such information. Although companies have little control over what other people say on social media, they can influence the conversation by focusing on proactive brand messaging. ICMediaDirect team advocates the incorporation of the latest marketing technologies, such as storytelling techniques and videos. A combination of innovative photography and building a coherent narrative raises engagement creates an opportunity for businesses to build trust and the right image.

ICMediaDirect is an online reputation and content marketing agency with offices in New York City and Washington, DC. A leading firm in the industry, it has helped clients all over the world improve their brand’s potential with online reputation management since 1996. It was awarded the New York Excellence Award by the SBIEC yet again this year due to its knowledge and experience in SEO and creating compelling content. ICMediaDirect attends a variety of marketing conferences and events throughout the year, including Affiliate Summit, SES, and LeadsCon, often sharing its expertise and marketing methods with individuals and corporations from all over the world. To see your Online Reputation Report, visit http://www.icmediadirect.com

IC Media Direct – Reputation Management: http://icmediadirectnews.com

ICMediaDirect Online – Reputation Management & Public Relations: http://icmediadirectonline.com

ICMediaDirect – Reviews & Reputation Services: http://icmediadirectreviewsreputation.com

ICMediaDirect, industry expert, will introduce its innovative internet brand repair and reputation management tools at the LeadsCon event in August. Hosted at the New York Hilton, LeadsCon is a leading event in the continuously developing vertical media and direct response marketing sector. With its anticipated events and webcasts, it showcases the best talent in these fields and keeps attendees and listeners abreast of the latest trends. See your Online Reputation Report now, by visiting http://www.icmediadirect.com

ICMediaDirect has long been a participant of the LeadsCon New York, as well as LeadsCon Las Vegas. In line with the conferences’ desire to ask industry leaders to present their unique talents, the marketing agency is proud to discuss their unique ability to repair reputations of individuals and companies that have had the unfortunate experience of a negative representation of their online image. While many other considerations come into vertical media and direct marketing, reputation and public perception is at the very basis of successfully marketing any entity. By describing the realities of how quickly an online reputation can be tarnished and the basics of what it takes to successfully reverse such a situation, the agency’s experience and presentation are expected to be of great use for the event’s attendees.

ICMediaDirect will be joined by a plethora of businesses from every segment of the vertical media universe, including marketing service companies, technology solution providers, ad agencies, and venture companies searching for profitable investments. Speeches, discussions, and learning forums will offer valuable insights into the most effective strategies and latest trends. Speakers and moderators from major companies will share their knowledge, while targeted sessions focusing on lead generation and high-quality marketing strategies will result in the type of specific guidance to help bridge the gap between advertisers and consumers.

Full service PR and reputation management agency, ICMediaDirect has been providing their groundbreaking expertise for over 20 years. One of the first marketing firms to truly understand the potential of the Internet in its early stages, they also noted the extent positive or negative internet reputations can have on an individual or organization. As a result, the New York City and Washington D.C.-based agency developed strategies that provide 100% control over online search results by pushing down undesirable results. Clients from Fortune 500 CEOs to top sporting personalities have relied on ICMediaDirect, while major marketing events and conferences including SES, Affiliate Summit, and ad:tech welcome the agency each year to share their knowledge and insight. To see your Online Reputation Report, visit http://www.icmediadirect.com

IC Media Direct – Reputation Management: http://icmediadirectnews.com

ICMediaDirect Online – Reputation Management & Public Relations: http://icmediadirectonline.com

ICMediaDirect – Reviews & Reputation Services: http://icmediadirectreviewsreputation.com

ICMediaDirect, leader in online PR and reputation management, introduced their most recent digital marketing tools at the Affiliate Summit West (ASW). The event takes place in Las Vegas, NV, and provides a space for affiliate marketers to discuss industry matters, join workshops, and mingle with other industry experts. A leading PR visionary, the New York based firm was added to the lineup to share its unique insight on importance of online reputation management and strategies to implement with other seminar participants. See your Online Reputation Report now, by visiting http://www.icmediadirect.com

ICMediaDirect used its time at ASW to focus on one of its core capabilities: online reputation strategy. The full service PR firm has earned worldwide recognition for creating effective digital branding campaigns for businesses in every vertical. One of the organization’s marketing specialists shared that staying ahead of search engine trends plays a major role in the company’s continued success. “When it comes to building any brand, first impressions are everything. Even one negative search result about your company can tarnish your corporate image and dilute consumer loyalty. We use our Internet marketing experience to your advantage, leveraging the very latest Google algorithms. Our job is to consistently modify tactics to yield maximum results for our clients.”

The ASW offers more than a chance to share data with colleagues. Each year the conference also offers exhibitors, panelists, and attendees invaluable networking opportunities as participants from virtually every industry convene to develop and strengthen professional partnerships. These interactive sessions also prove a critical component to the PR firm’s cumulative achievements. One team member believes that the organization’s affiliate grid has helped catapult the company into the online reputation spotlight. “Successful reputation management isn’t about spinning wheels with as many online outlets as possible. It requires working with the biggest web contributors for the greatest impact in the shortest amount of time. Our clients reap the benefits of our wide-reaching professional relationships. We work directly with corporations such as MSN, Yahoo, and Google to quickly repair and boost any brand.”

Founded in 1996, ICMediaDirect is a global online marketing force that specializes in online reputation management and brand repair capabilities. As a proven digital advertising innovator, the company develops customized campaigns using a comprehensive media mix for long-term, sustainable results. A renowned affiliate marketer, the firm is constantly broadening its professional network by consulting and presenting at worldwide industry conferences, including ad:tech, LeadsCon, and SES. To see your Online Reputation Report, visit http://www.icmediadirect.com

IC Media Direct – Reputation Management: http://icmediadirectnews.com

ICMediaDirect Online – Reputation Management & Public Relations: http://icmediadirectonline.com

ICMediaDirect – Reviews & Reputation Services: http://icmediadirectreviewsreputation.com

Surveys have shown that 86 percent of potential customers are unsure whether to purchase something from a brand that has negative reviews. Online reputation management agency ICMediaDirect explains that negative feedback can financially impact companies in a direct manner. With another survey showing that 9 out of 10 people say they take online reviews ‘very seriously,’ the agency has responded by providing advice on how companies can recover after receiving negative feedback online. See your Online Reputation Report now, by visiting http://www.icmediadirect.com

Having enhanced the brand image of Fortune 500 companies, celebrities, politicians, and athletes, ICMediaDirect has built an outstanding track record in efficient reputation control. The agency uses a clear strategy for diminishing the unwanted impact of criticism. First, determine if a comment is legitimate. Some information spread online is created by competing brands. The best course of action for this scenario is to request to have the review removed citing its unlikely authenticity. Next, find out if a review is opinion based. In this case, a company has a powerful opportunity to share factual, positive information about themselves, while also diluting the effect of the review. When a customer has left factual, yet negative feedback, then it is time to respond fully and genuinely. The agency recommends a dynamic approach, combining an apology with a proactive solution to a client’s problem.

With respect to difficult situations with existence of significant interaction online, ICMediaDirect advises addressing the complaint offline where possible by asking for the customer’s details or requesting to contact them privately. Experts at the firm have noted that this can reduce the impact of any further mistakes and the pressure on the business manager dealing with the complaints.

ICMediaDirect is a full-service public relations and content marketing agency, specializing in online reputation management. Its extensive experience with successful recovery from negative online reviews has helped companies and individuals project a positive image and build an efficient message with a strong impact on their audience. In 2015, the agency published a game-changing handbook on Google brand repair and has been awarded the New York Excellence Award by the SBIEC for two consecutive years. ICMediaDirect regularly attends well-known industry conferences including Affiliate Summit, ad:tech, and LeadsCon, where it shares its expertise and techniques with businesses from all over the world. To see your Online Reputation Report, visit http://www.icmediadirect.com

IC Media Direct – Reputation Management: http://icmediadirectnews.com

ICMediaDirect Online – Reputation Management & Public Relations: http://icmediadirectonline.com

ICMediaDirect – Reviews & Reputation Services: http://icmediadirectreviewsreputation.com

ICMediaDirect, a renowned online reputation management agency, joined the Connect conference in Miami, organized by Search Engine Watch.  Many online marketing industry leaders spoke at the event, providing insight into topics like brand development, digital acquisition, and SEO.  ICMediaDirect met with several keynote speakers over the course of the two-day conference, establishing their public relations prowess while determining how to apply new, inventive strategies to their proven marketing formula.

In a world dominated by its online sector and the power of social media, maintaining a positive online image is more pertinent than ever. The unimaginable growth of mobile, smarter search tactics, and ever-changing user behavior have ushered in a new era of search marketing, one where it is essential to stay ahead of its current trends. Search Engine Watch has been providing search engine and search marketing news, advice, and commentary for over 20 years, and through the CSEW conference explained how to excel in this new era, providing a two-track educational agenda designed to lead the discussion in the latest strategies and technologies.

ICMediaDirect’s exceptional depth of knowledge regarding online brand management and search engine tendencies contributed to the topics at hand, specifically when discussing organic search. A renewed emphasis was placed upon engaging with organic search at CSEW, with the full service public relations company presenting trendsetting SEO tools and diagnostics for the skilled search mechanic. The international brand managers also displayed proficiency in link building and next generation search techniques, providing competitive, sector-leading data.

Founded in 1996, ICMediaDirect has become a relentless force in the industry with offices in New York City and Washington, DC, and provides its unparalleled services worldwide. Advertisement and online reputation packages are customized for each individual or company and their specific needs, and have vastly improved the Internet presence of professional athletes, politicians, executive-level bankers, fortune top 500 CEOs, top motivational speakers, high-end celebrity jewelers, music agents, artists, and many more. Major marketing conferences and events frequently benefit from ICMediaDirect’s participation and sponsorships, amongst them Affiliate Summit, Leadscon, SES, and the ad:tech conference in New York, where companies and individuals from the advertising and technology worlds come together to exchange ideas, listen to keynote speeches on current topics. and contribute to industry trends and initiatives.

IC Media Direct – Reputation Management: http://icmediadirectnews.com

ICMediaDirect Online – Reputation Management & Public Relations: http://icmediadirectonline.com

ICMediaDirect – Reviews & Reputation Services: http://icmediadirectreviewsreputation.com