Local business directories are accessible to future customers to appraise their own experience with a brand, and businesses should be aware of how their firm is observed by expected customers. Very often, firms that take measures to create a strong Internet presence and build trust among their consumers mostly discount the significance of reputation management. As per the experts at ICMediaDirect, “what people say about your firm has become the most important metric of your reliability and services. In essence, you are what people find about you online.” Therefore, it is fundamental for companies to monitor customer reviews and carefully tackle any negative feedback. 70 percent of buyers say online disapproval affects them prior to making their own buying decisions, and this may even deter them from selecting the products or service offered by a certain company. With various alternatives available for handling negative reviews, ICMediaDirect crafts the best approach of replying quickly to rectify any issues offline.