Positive reviews can, of course, boost business, but the analysis proves that negative feedback can have a direct fiscal drain on companies. For example, 86% of potential customers said they would think twice about buying a product from a firm with bad online reviews. What’s more, an extra star on reviews creates a 5% to 9% average rise in revenue for a business, while just one negative review could result in a company losing approximately 30 customers. Receiving positive reviews online translates directly into sales.
ICMediaDirect, is a New York City and Washington DC-based Reputation Management and PR agency, providing specialized insight about the significance of online reputation for both individuals and businesses. For over 20 years, this team of reputation experts have been providing brand repair services and improving the online status of elite persons and Fortune 500 companies. In 2016, ICMediaDirect once again received the New York Excellence Award from the Small Business Institute for Excellence in Commerce (SBIEC), this marking the third consecutive year, as the firm has demonstrated strong business ethics and corporate values. View your Online Reputation Report now, by visiting http://www.icmediadirect.com.
This edition of Affiliate Summit featured a collection of presenters from influential and thought-provoking public figures across the field of digital platforms and marketing, explains ICMediaDirect. Speaker Scott Stratten, a social media and relationship marketing expert, President of Un-Marketing and the author of four best-selling business books, is one of “America’s 10 Marketing Gurus”, reported in Business Review USA. The ending Affiliate Summit East 2016 sees an SEO keynote panel, hosting Bruce Clay (President of Bruce Clay, Inc.), Duane Forrester (VP at Bruce Clay, Inc.), alongside Stephan Spencer (Co-Author of The Art of SEO).
Reputation professionals at ICMediaDirect recommend keeping a close eye on online activities so that a reputation management plan can be implemented as quickly as possible. By closely monitoring brand mentions and online reviews, brands, individuals, and agencies can be proactive in their approach to handling online reputation management. Using a variety of monitoring tools will make the task easier and more efficient. Google Alerts allows users to sign up for email updates on the latest Google results featuring brand mentions. To monitor developments connected to a brand on various social media platforms, entities should use the Social Mention tool that tracks selected keywords.