A recent study shows that 90 percent of people respond to internet reviews, with those surveyed suggesting they consider them as significant as a personal recommendation from a friend. Top PR firm ICMediaDirect recognizes the importance of reputation management and helps brands capitalize on this data. The results of the study – displayed in an infographic by Invesp – show just how vital word of mouth is in the digital sphere. The findings further note that customers will spend up to 31% more money on the services of companies with “excellent” reviews, and 72% will only complete a purchase after seeing a positive review. View your Online Reputation Report now, by visiting http://www.icmediadirect.com.