ICMediaDirect remains a native within today’s electronic ecosystem and acts as a creative content marketer in addition to being a technical conduit. As participants in this year’s first Content Rising Summit, hosted by Skyword in Boston, ICMediaDirect confirmed its commitment to the art and science of brand storytelling by explaining new methods for conveying powerful concepts through creative marketing. The brand continued, “Our clients have been able to reach a broader base with an uplifting message, simply through the quality of the content they project.” Their content-first, user-driven strategy is one with the reader in mind, a solution that invites the viewer into a community rather than asking them to simply click over. The American Marketing Association exclaimed “focus on user experience” is one of the six SEO rules for 2016, therefore ICMediaDirect is ahead of the curve.