The specialists at ICMediaDirect recommend the upholding of all online listings linked with the brand on several platforms, including local directories, Google Places and further locations that feature such information. The treatment of information available on the Internet is the fundamental pillar of online reputation management. Even though companies have scarcely any power over what other individuals say on social media, they can alter the conversation with the help of proactive brand messaging. ICMediaDirect team suggests utilizing progressive marketing techniques, such as storytelling methods and videos. A mix of avant-garde photography and drafting a powerful narrative increases engagement and creates an opportunity for businesses to build trust and the right image.