These key trends emerging from the study apply to companies everywhere but more relevant to local companies. As a part of the study, 92% of participants observed that they would only use a business if it had as at least a four-star rating on review websites. The numbers were examined further, with reliability (27%), expertise (21%), and professionalism (18%) being the most looked-for qualities for a local firm. Consequently, ICMediaDirect emphasizes that nurturing a strong online reputation is as essential as an offline one.
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