Public relations and reputation management leader, IC Media Direct, attended this year’s the Search Engine Strategies (SES) Conference (now Connect Search Engine Watch) in Miami. Hosted each February, the event aims to bring together prominent companies and established leaders within the SEO and online marketing industry. Having reached its 20th year, SES Conference helps businesses share the most useful customer-centric tactics in the new era of online advertising. The forum welcomes all SEO specialists, digital marketers, webmasters, developers, entrepreneurs, and other professionals for quality presentations and networking. See your Online Reputation Report now, by visiting http://www.icmediadirect.com
Held over two days at The Ritz-Carlton Key Biscayne in downtown Miami, attendees had access to unique insights and information that will help them excel in specific marketing careers. This included learning how to execute intent-based targeting, which aids in adapting techniques to overcome obstacles in an ever-changing marketplace. The conference was sponsored by leading businesses such as Bing and Ignition One, and included speeches from people at Google, Wordstream, and The Washington Post. As an expert in the field of online reputation management, IC Media Direct helps hundreds of companies better understand how to successfully evolve and develop new strategies, depending on the needs of each business and consumer in the 21st century.
The conference has also provided an opportunity for SEO diagnostics to be demonstrated by those who help companies improve their skilled-search abilities. New advertising methods were a large focus, due to mobile searches surpassing the number of desktop searches for the first time in Internet history. This year, it will become more important to understand exactly how businesses can expand on their online tactics to build credible and sustainable messages for their appropriate demographic. IC Media Direct explained the significance of mobile marketing and advertising, as well as its various possibilities, emphasizing on how to use big data to help bring new opportunities to promote a particular service.
Established in 1996, IC Media Direct is an online reputation management agency dedicated to brand repair for individuals and companies across the world. Clients range from Fortune 500 CEOs to celebrities, delivering effective results to help businesses and individuals gain control over their online search results. IC Media Direct has been awarded the New York Excellence Award from the Small Business Institute for Excellence in Commerce (SBIEC) twice due to their results each year. The firm attends a variety of esteemed marketing conferences and events throughout the year, including ad:tech, Affiliate Summit, and LeadsCon. To see your Online Reputation Report, visit http://www.icmediadirect.com
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