ICMediaDirect joined the latest Affiliate Summit East (ASE) conference, which proved to be more popular than ever. The technology event was attended by over 4,000 professionals from more than 2,000 firms at the Marriott Marquis in New York. In the course of the three day event, a variety of sessions educated attendees about the most up-to-date developments and trends in the affiliate marketing arena. With many sessions being held simultaneously, the entire content of the conference can be accessed by registered users or through acquiring a virtual video pass.
ICMediaDirect, a leading online reputation management company with offices in New York City and Washington, DC, has sponsored the ASE conferences for many years. Their marketing experts have attended the prestigious conference annually and are excited about the training sessions. One of the leaders at ICMediaDirect marketing expert explains that affiliate marketing changes all the time and it is impossible for one person to keep track of everything. He continues saying that important speakers at the Affiliate Summit East come from diverse industries, represent a great variety of companies, and hold different positions. They are there to point out developments that otherwise might pass unnoticed. They share experiences from their respective field as well as their expectations on new developments in affiliate marketing. This provides the team at ICMediaDirect with invaluable new perspectives on the current state and the projected future of the market.
This year’s speakers who particularly stood out to the ICMediaDirect team of experts in attendance included Don Batsford, Senior Account Manager at Google and Brian Marcus, Director at eBay Partner Network, as well as Shawn Collins and Missy Ward, the two founders of Affiliate Summit Inc. Missy Ward has worked in the affiliate marketing industry since 1999. She is on the Board of Directors of the Performance Marketing Association and has published several books on affiliate marketing. Shawn Collins, who has been an affiliate marketer since 1997, is the co-editor-in-chief of FeedFront Magazine, has authored numerous books and is frequently quoted in publications such as the New York Times, Entrepreneur Magazine and the Wall Street Journal. Together, Ward and Collins founded Affiliate Summit Inc. in 2003 with the goal to provide educational sessions on the most current industry developments and to create a productive network for affiliate marketers.
Founded in 1996, ICMediaDirect has an unparallel experience and can provide a full spectrum of insights into the marketing industry. Affiliate marketing is only one of many tools the online reputation expert utilizes today. ICMediaDirect helps its clients to manage their online content across all channels – from blogs and press releases to social media platforms and videos. The team assists clients with presenting and linking their content in the most efficient and beneficial way possible. The result is complete control over Google search results as well as an optimized online image and reputation, which are based on state-of-the-art technologies and managed by a competent and experienced marketing team. More details of the offered services, representative clients, and contact information can be found on the company’s website at http://www.icmediadirect.com
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