Positive reviews can, of course, boost business, but the analysis proves that negative feedback can have a direct fiscal drain on companies. For example, 86% of potential customers said they would think twice about buying a product from a firm with bad online reviews. What’s more, an extra star on reviews creates a 5% to 9% average rise in revenue for a business, while just one negative review could result in a company losing approximately 30 customers. Receiving positive reviews online translates directly into sales.
ICMediaDirect, is a New York City and Washington DC-based Reputation Management and PR agency, providing specialized insight about the significance of online reputation for both individuals and businesses. For over 20 years, this team of reputation experts have been providing brand repair services and improving the online status of elite persons and Fortune 500 companies. In 2016, ICMediaDirect once again received the New York Excellence Award from the Small Business Institute for Excellence in Commerce (SBIEC), this marking the third consecutive year, as the firm has demonstrated strong business ethics and corporate values. View your Online Reputation Report now, by visiting http://www.icmediadirect.com.
This edition of Affiliate Summit featured a collection of presenters from influential and thought-provoking public figures across the field of digital platforms and marketing, explains ICMediaDirect. Speaker Scott Stratten, a social media and relationship marketing expert, President of Un-Marketing and the author of four best-selling business books, is one of “America’s 10 Marketing Gurus”, reported in Business Review USA. The ending Affiliate Summit East 2016 sees an SEO keynote panel, hosting Bruce Clay (President of Bruce Clay, Inc.), Duane Forrester (VP at Bruce Clay, Inc.), alongside Stephan Spencer (Co-Author of The Art of SEO).
Reputation professionals at ICMediaDirect recommend keeping a close eye on online activities so that a reputation management plan can be implemented as quickly as possible. By closely monitoring brand mentions and online reviews, brands, individuals, and agencies can be proactive in their approach to handling online reputation management. Using a variety of monitoring tools will make the task easier and more efficient. Google Alerts allows users to sign up for email updates on the latest Google results featuring brand mentions. To monitor developments connected to a brand on various social media platforms, entities should use the Social Mention tool that tracks selected keywords.
Possessing good reviews online can obviously improve the business of a firm. Though, the study further shows that bad feedback can have a straight monetary impact on businesses. For instance, 86% of prospective customers said they would think twice about purchasing a product from a firm with bad online appraisals. Likewise, an extra star on reviews creates a 5% to 9% average rise in revenue for a business, while just one unwanted review could result in a company deducting about 30 customers. ICMediaDirect additionally states that getting positive reviews online results in sales.
ICMediaDirect is a New York City and Washington DC-based Reputation Management and PR agency providing specialized insight on the significance of a positive online reputation for individuals and businesses. For over 20 years, the team of reputation experts have been offering brand repair services and growing the online status of executive-level individuals and Fortune 500 companies. This year, ICMediaDirect received the New York Excellence Award from the Small Business Institute for Excellence in Commerce (SBIEC) for the third consecutive year, through demonstrating strong business ethics and corporate values. See your Online Reputation Report now at http://www.icmediadirect.com.
Though majority of businesses can work with this data, this is relevant mostly to local businesses. A whopping 92% of contributors claim they would only use a company if it had, at a lowest, a four-star rating on review websites. The numbers were analyzed further, with reliability (27%), expertise (21%), and professionalism (18%) emerging to be the most vital features for a domestic firm to be related to. Post studying these key figures and more, ICMediaDirect emphasizes that building up an all-encompassing reputation online is just as meaningful for a company as focusing on its offline reputation in the local society.
When majority of the conversational exchange is on the internet and the situation gets increasingly difficult, ICMediaDirect endorses handling the negative feedback off the internet when possible by obtaining the client’s personal details or by attempting to contact them separately. Specialists at the firm state that this can restrain the effect of any fresh slip-ups and can lessen the pressure on the business manager handling grievances.
ICMediaDirect has an admirable track record in effective reputation control, having fixed the brand image of Fortune 500 companies, stars, politicians, and athletes. The firm uses a complex strategy for diminishing the unwelcome impact of criticism. As the main step, decide if a comment is sincere. Some material disseminated online is created by competition. The best way forward for this condition is to request to have the review removed quoting its unlikely correctness. Then, find out if a review is prejudiced. In this case, a company has a viable opportunity to share actual, positive information about them, while also dwindling the effect of the review. When a client has left honest, yet adverse reaction, then it is time to reply wholly and honestly. The agency suggests a two-pronged method, combining an apology with a proactive solution to a client’s problem.
The experts at ICMediaDirect give advice to brands and personalities to be careful when it comes to connecting with their probable customers online because of a fast growing range of social media channels to select from. Teenagers are soon moving from platforms like Facebook, for example, to find more engaging experiences like Snapchat and Instagram. As live-streaming apps are sure to be winners in 2016, digital mavens are moving to Periscope in enormous numbers. With two decades of expertise helping businesses and people with the tactics to achieve success, ICMediaDirect has employees skilled in the most contemporary technological and media trends to offer rare strategies for brands to apply in the most suitable manner.