Possessing good reviews online can obviously improve the business of a firm. Though, the study further shows that bad feedback can have a straight monetary impact on businesses. For instance, 86% of prospective customers said they would think twice about purchasing a product from a firm with bad online appraisals. Likewise, an extra star on reviews creates a 5% to 9% average rise in revenue for a business, while just one unwanted review could result in a company deducting about 30 customers. ICMediaDirect additionally states that getting positive reviews online results in sales.
ICMediaDirect is a New York City and Washington DC-based Reputation Management and PR agency providing specialized insight on the significance of a positive online reputation for individuals and businesses. For over 20 years, the team of reputation experts have been offering brand repair services and growing the online status of executive-level individuals and Fortune 500 companies. This year, ICMediaDirect received the New York Excellence Award from the Small Business Institute for Excellence in Commerce (SBIEC) for the third consecutive year, through demonstrating strong business ethics and corporate values. See your Online Reputation Report now at http://www.icmediadirect.com.
Though majority of businesses can work with this data, this is relevant mostly to local businesses. A whopping 92% of contributors claim they would only use a company if it had, at a lowest, a four-star rating on review websites. The numbers were analyzed further, with reliability (27%), expertise (21%), and professionalism (18%) emerging to be the most vital features for a domestic firm to be related to. Post studying these key figures and more, ICMediaDirect emphasizes that building up an all-encompassing reputation online is just as meaningful for a company as focusing on its offline reputation in the local society.
When majority of the conversational exchange is on the internet and the situation gets increasingly difficult, ICMediaDirect endorses handling the negative feedback off the internet when possible by obtaining the client’s personal details or by attempting to contact them separately. Specialists at the firm state that this can restrain the effect of any fresh slip-ups and can lessen the pressure on the business manager handling grievances.
ICMediaDirect has an admirable track record in effective reputation control, having fixed the brand image of Fortune 500 companies, stars, politicians, and athletes. The firm uses a complex strategy for diminishing the unwelcome impact of criticism. As the main step, decide if a comment is sincere. Some material disseminated online is created by competition. The best way forward for this condition is to request to have the review removed quoting its unlikely correctness. Then, find out if a review is prejudiced. In this case, a company has a viable opportunity to share actual, positive information about them, while also dwindling the effect of the review. When a client has left honest, yet adverse reaction, then it is time to reply wholly and honestly. The agency suggests a two-pronged method, combining an apology with a proactive solution to a client’s problem.
The experts at ICMediaDirect give advice to brands and personalities to be careful when it comes to connecting with their probable customers online because of a fast growing range of social media channels to select from. Teenagers are soon moving from platforms like Facebook, for example, to find more engaging experiences like Snapchat and Instagram. As live-streaming apps are sure to be winners in 2016, digital mavens are moving to Periscope in enormous numbers. With two decades of expertise helping businesses and people with the tactics to achieve success, ICMediaDirect has employees skilled in the most contemporary technological and media trends to offer rare strategies for brands to apply in the most suitable manner.
SEO Optimization is becoming significant in present times than it was towards the end of the 20th century, not long after Google launched. Ensuring that positive content is in the first place is important, since 33 percent of people always click on the search engine’s primary result after adding a word or term. ICMediaDirect highlights that businesses and people should acquaint themselves to novel ways of monitoring their online reputation by using a smart content management strategy. In contrast to SEO, content marketing is a fairly new practice, but is also imperative for companies hoping to create a positive image. It helps businesses to take complete control of their branding by devising a personalized voice and a full-bodied message through content – whether on websites, blogs, or social media platforms – while also endorsing their products or services. Trust is vital for appealing consumers, and content marketing develops a brand that seems consistent and amiable while also boosting sales.
ICMediaDirect continues their proactive way to manage reputations with a variety of hi-tech tools and methods to streamline the process. Growing brand image and building trust remain the core principles of online management reputation thought. A story by Kent Campbell goes further, “How Natural Reputation and Context Affects Online Reputation Strategy,” underscoring how crucial it is for all businesses to monitor and manage their online reputations. “What others say about your business on social media and review sites can affect your bottom line no matter how many customers you serve,” he explained. Said the Nielsen survey: “that 68 percent of respondents indicated that they trust customer reviews that they read on line.”
Keeping abreast of the Internet is the main component to online reputation management. Building strong SEO, keeping abreast of company’s mentions and online reviews, states ICMediaDirect, and maximizing the positive effect that social media accounts can have are the key underpinnings to a reputation management plan. According to an article by Richard Lorezen entitled “The Impact of Online Reputation on Your Company’s Success,” approximately 70 percent of all consumers will look at reviews or ratings before they make a purchase. Lorezen continues, “more than half of consumers use the internet to learn about a brick-and-mortar store or company before they do business with someone.”
A dynamic and evolving ballgame, SEO plays a key role in the growth, development, and expansion of business. As Inc.com notes, “SEO has grown so important that it’s value extends beyond the search engine and even to businesses without a website,” meaning ICMediaDirect’s service is an invaluable part of doing business. Utilizing the full scope of social media is among the targeted, organic approaches ICMediaDirect uses to push irrelevant listings down and drive key messaging to the top of search result listings. The firm’s team of marketing and PR experts note, “brands can produce a captivating online presence by creating relevant, interesting, and shareable content,” which is what they specialize in for their esteemed clients.