It is mostly seen that businesses try to create a healthy Internet presence and build trust among their consumers but overlook the importance of a sound reputation management strategy. Local business directories are available to potential customers to review their own experience with a brand, and businesses should be aware of how their firm is observed by expected customers. As per the experts at ICMediaDirect, “What people say about your brand has become the key image of your reliability and services. In summation, you are what people find about you online.” Thus, it is necessary for companies to monitor customer reviews and efficiently handle any negative feedback. 70 percent of buyers remark that online disapproval by others influences them before making their own buying decisions, and this may even stop them from selecting the products or service offered by a certain company. As several options are available for handling negative reviews, ICMediaDirect drafts the best approach of replying quickly to rectify any issues offline.