A business’ marketing plan should have brand reputation management as a vital part of it due to the massive impact negative reviews have on other marketing activities. “Bad feedback shouldn’t go unnoticed, as it can allow brands to discover more about their shortcomings and can increase the excellence of their everyday operations,” said a representative for ICMediaDirect. When forthcoming consumers go online to ascertain more about an organization or item, finding bad reviews very often sends them to a competitor. When no such reviews are available from real consumers, they are inclined to drop their transactions to avoid any further risks.
Read more: http://markets.financialcontent.com/startribune/news/read/32604428/IC_Media_Direct_