Information monitoring on the Internet is the primary component to online reputation management. Optimizing SEO while staying abreast of brand mentions and online reviews, states ICMediaDirect, while maximizing the positive impact that social media accounts can have are the key underpinnings to any strategic management plan. According to the story by Richard Lorezen titled “The Impact of Online Reputation on Your Company’s Success,” approximately 70 percent of all consumers will consult reviews or ratings before making a purchase. Lorezen goes on, “more than half of consumers use the internet to learn about a brick-and-mortar store or company before they do business with someone.”
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