Firms that take steps to create a strong Internet presence and build trust among their consumers commonly disregard the significance of reputation management. Local business directories make it available for clients to appraise their own experience with a brand, and businesses should be alert of how their firm is observed by expected customers. As per the experts at ICMediaDirect, “what people say about your business has become the most relevant image of your reliability and services. In essence, you are what people find about you online.” Therefore, it is vital for companies to monitor customer reviews and carefully tackle any negative feedback. 70 percent of buyers say online criticism affects them before making their own buy, and this might deter them from selecting the products or service offered by a certain company. With several ways available for handling negative reviews, ICMediaDirect drafts the best approach of replying quickly to rectify any issues offline.