Author: icmd

Internet reputation management is crucial when it comes to PR, as search engine results define a brand. Reputable companies can easily be damaged by negative online reviews.

New York-based IC Media Direct is a specialist in reputation management and has honed the art of working with Google algorithms to minimize negative results while boosting brand-positive messages to a higher page ranking.

Asked about the secrets of a stellar online reputation, one of ICMD’s leading marketing specialists reveals why Google plays such a crucial role in today’s Internet-driven society. “The first step to effectively managing your online reputation is to always assume that you will be Googled,” he explains. “This may seem rather obvious, but even this most basic fact is sometimes downplayed or overlooked until the time is too late and damage has been done. Assume that if a piece of information is online, it will be found eventually.”

Another helpful tool for online reputation management is to take advantage of every social media platform available. Thus, in addition to managing Google searches, IC Media Direct takes control over all major Social Media platforms on behalf of their clients to further boost their positive online presence. To strengthen that effect, the marketing experts at ICMD regularly post consistent, brand-cohesive messages. At the same time, clients can take up the opportunity to receive feedback through their social media accounts, communicate with existing or potential customers, and encourage them to spread the company’s message.

ICMediaDirect.com is the worldwide leader in reputation management and provides its professional services to companies and individuals in 49 different countries. The company was founded in 1996, two years before Google, and has been exceptionally successful at developing effective strategies that allow 100% control of search results.

IC Media Direct – Reputation Management: http://icmediadirectnews.com

ICMediaDirect Online – Reputation Management & Public Relations: http://icmediadirectonline.com

ICMediaDirect – Reviews & Reputation Services: http://icmediadirectreviewsreputation.com

IC Media Direct and other important digital companies held a speech at the “Learning with Google” conference. The companies highlighted their top brand repair and management solutions. Representing the online PR and marketing industry, the ICMD team appeared alongside peers from major companies including Google, Yahoo, ABC News and Bloomberg, demonstrating some of the techniques they have evolved to repair and enhance the online reputations of their high-profile clients.

The SES conferences provide a public forum where individuals and companies from the rapidly evolving fields of online search and social marketing can trade insights and pool knowledge. The events were instigated by Search Engine Watch in 1999, and take place at venues around the world. The New York conference, which took place over three days between March and April, drew together a diverse group of IT specialists and businesspeople from the city’s vibrant high-tech community and world-class business centers, along with others from much further afield. As acknowledged global leaders in content marketing, IC Media Direct and its specialists were keen to engage in discussions about the groundbreaking techniques the company has devised to help brands and individuals enhance their online presence by addressing the challenge of changing search algorithms and constantly evolving SEO optimization techniques.

IC Media Direct’s proven reputation management strategy, which involves facilitating active collaboration between the search engine giant and information providers like MSNBC, the Wall Street Journal, Bloomberg, and Yahoo News, was of particular interest to delegates. ICMD experts have consistently achieved 100% success rates in getting positive coverage onto the first page of Google results, with undesirable content progressively “downranked” and pushed off the page.

IC Media Direct was founded 19 years ago, making it much older than many of the search engine companies with which it now works. It pioneered the discipline of reputation management, developing effective strategies in order to help clients gain control over their online presence. Today, the company maintains offices in New York City and Washington, DC, serving a global customer base drawn from 49 different countries and numbering Fortune 500 CEOs, politicians, bankers, world-class athletes, and leading motivational speakers among its satisfied clientele.

For two years in a row, ICMD has won the New York Excellence Award from the Small Business Institute for Excellence in Commerce (SBIEC). Last year’s SBIEC panel stated that the organization “has consistently demonstrated a high regard for upholding business ethics and company values.” (source: http://www.marketwired.com/press-release/icmediadirectcom-ultra-high-standard-in-google-brand-repair-1831272.htm%29) Recognition of this kind marks ICMD’s achievements as an established leader of its industry who is setting a benchmark for others to follow.

IC Media Direct – Reputation Management: http://icmediadirectnews.com

ICMediaDirect Online – Reputation Management & Public Relations: http://icmediadirectonline.com

ICMediaDirect – Reviews & Reputation Services: http://icmediadirectreviewsreputation.com

LeadsCon is an important conference in the developing vertical media and direct response marketing sector. The conference organizes events that highlight industry leaders and keeps those who joined up to date with the newest trends. The most recent LeadsCon event was in Las Vegas and held at the Mirage Hotel and Casino. It was marked by the attendance of industry leader, IC Media Direct, who used the occasion to present their groundbreaking Google Brand Repair solution.

Thousands of attendees, dozens of sessions and unlimited networking opportunities created the perfect opportunity for ICMediaDirect.com representatives to not only showcase their new products, but get first-hand inspiration from existing and potential customers on how to make their great service portfolio even better. In the two decades that IC Media Direct has functioned as a driving force in the online reputation business, LeadsCon conferences have become a vital instrument to meet peers and pros, foster relationships, and gather ideas for new technologies.

IC Media Direct was joined by a plethora of businesses from every segment of the vertical media universe, from marketing service companies to technology solution providers, ad agencies, marketers, and even venture companies searching for profitable investments. Speeches, discussions and learning forums, offered, saw valuable insights into the most effective strategies and latest trends. Speakers and moderators from Lending Tree, Twitter, Google and other major companies were on hand to share their knowledge, while targeted sessions such as ‘Opportunities in Education’ and ‘Mobile Focused Lead Gen’ resulted in the type of specific tutelage one would be hard pressed to find anywhere else.

IC Media Direct has long been a participant and sponsor of LeadsCon Las Vegas as well as LeadsCon New York. In step with the conferences’ desire to invite industry leaders to present their unique talents, the marketing agency was on hand to discuss their singular ability to repair reputations of individuals and companies that have had the unfortunate experience of a negative picture being painted of them online. While many other considerations come into vertical media and direct marketing, reputation and public perception is of course at the very basis of successfully marketing any entity. Delving into the realities of how quickly an online reputation can be tarnished and the basics of what it takes to successfully reverse such a situation, the agency’s presentation was considered by many to be a highlight of the conference.

Full service PR and marketing agency, IC Media Direct, has been providing their groundbreaking services for nearly 20 years. One of the first marketing agencies to truly understand the potential of the Internet in its early stages, they also noted the extent positive or negative internet reputations can have on an individual or organization. As a result, the New York and Washington D.C.-based agency developed strategies that provide 100% control over Google search results, eliminating undesirable and confusing results. Clients from Fortune 500 CEOs to top sporting personalities have relied on ICMediaDirect.com, while major marketing events and conferences such as LeadsCon, Affiliate Summit and ad:tech welcome the agency year after year to share their knowledge and insight.

IC Media Direct – Reputation Management: http://icmediadirectnews.com

ICMediaDirect Online – Reputation Management & Public Relations: http://icmediadirectonline.com ICMediaDirect – Reviews & Reputation Services: http://icmediadirectreviewsreputation.com

 IC MediaDirect will join LeadsCon New York, taking place in August at the New York Hilton. The conference is well known in the digital marketing sector, which includes direct response marketing, vertical media and online lead generation. LeadCon New York is joined by numerous marketers annually. (source: http://www.leadscon.com/leadsconny/about-us/). A longtime sponsor of the annual conference, ICMD will once again use the opportunity to network with peers and potential customers and introduce its latest innovations in the field of online reputation managing.

Today, in a technology and media-centered world, an online presence can affect the success or failure of any person or business. IC MediaDirect’s tailor-made strategies aim at giving customers full control over their search engine rankings, allowing them to positively impact their online reputation. The professional marketing team has established itself as a leader in online public relations and content marketing and has become a benchmark against which other newly emerging companies in the field are measured.

IC MediaDirect attends numerous conferences throughout the year, from Shanghai and Sydney to San Francisco and New York. (Source: http://www.icmediadirect.com/portfolio.php) The digital marketing company has built itself up from its inception almost two decades ago, to its award-winning status today. Attendance at LeadsCon New York shows that IC Media has a desire to be held accountable in their marketing, and to grow in their understanding of vertical media and marketing.

LeadsCon New York brings together 1700 visitors with one shared interest: online marketing. Attendees include businesses and professionals from around the country, and the conference provides an environment conducive to networking, as well as over 100 speakers, more than 30 sessions, and two keynote presentations. LeadsCon is the place to be for any person or business who cares to understand the changing market of online marketing and lead generation, and to improve their online presence.

Since 1996, IC MediaDirect has grown from a small marketing firm to an award-winning PR and marketing firm spanning 49 countries and 49 languages (source: http://www.icmediadirect.com/company.php). Their team of PR experts consults with clients and works to put their best face forward by building reputations based on strategically distributed, high-quality content. Professional writers create newsworthy press releases, based on the individual wishes and requirements of each and every client. Releases are then published on major news sites, including Bloomberg, Reuters, Yahoo, and The Wall Street Journal, quickly pushing undesired Google search results down and giving the clients’ reputation a boost and opportunity to present themselves in the best light.

IC Media Direct – Reputation Management: http://icmediadirectnews.com

ICMediaDirect Online – Reputation Management & Public Relations: http://icmediadirectonline.com

ICMediaDirect – Reviews & Reputation Services: http://icmediadirectreviewsreputation.com

ICMedia Direct, international expert in PR and online reputation management, will join the Affiliate Summit East New York. The summit will take place in August and will last for 3 days, during which reputation management leaders will meet and discuss industry trends.

 (source:http://www.affiliatesummit.com/15e-conference/). 

In an increasingly complex online world, it can be incredibly difficult to keep control of a brand’s or one’s personal reputation. Consumers spend more and more time online and engage in social media; as a result it becomes very challenging to ensure that an online reputation is well managed. As an established expert in Google reputation management, ICMedia Direct is happy to present its unique solutions at the upcoming conference in New York and demonstrate how their approach can be applied to affiliate marketing, where both affiliates and merchants alike need to preserve the face of their brand online. 

ICMedia Direct knows just how critical reputation management is in the world of affiliate marketing: “Both affiliates and networks need to monitor how their products are being promoted and what type of feedback is being generated,” a designated ICMD marketing specialist explains. “In some industries, there are ‘anti-marketers’ at work looking to harm competitors by destroying their reputation. It’s important to keep an eye on potential problems before they grow out of proportion. And nowadays, this issue applies to affiliate networks more than ever. Prospects are searching for information all the time with a view to joining an affiliate industry and their decision is heavily influenced by the results they find on the Internet.”

Founded in 1996, ICMedia Direct has developed into an accomplished reputation management agency that offers 100% control over unwanted results on Google and comparable search engines. Based on their unique understanding of search engine algorithms and criteria in combination with strategic partnerships with major news outlets, including Yahoo, Reuters, Bloomberg, and The Wall Street Journal, they know exactly how to best place controlled, positive content on the Internet and give clients the positive attention they deserve. ICMD has an impressive client base that includes Olympic athletes, CEOs, top motivational speakers, music agents, star lawyers, and many more. Headquartered in Washington, DC, and New York City, ICMedia Direct serves clients all over the world. For more information check out their company website at http://www.icmediadirect.com/.

ICMedia Direct – Reputation Management: http://icmediadirectnews.com

ICMedia Direct Online – Reputation Management & Public Relations: http://icmediadirectonline.com

ICMedia Direct – Reviews & Reputation Services: http://icmediadirectreviewsreputation.com

ICMediaDirect.com, a PR and reputation management agency, was excited to join Ad:tech in San Francisco. The latest event gathered together a significant amount of industry leaders to discuss marketing trends and strategies.

 An ongoing sponsor for this event, IC Media Direct is proud to endorse Ad:tech and all the innovative and progressive thought, discussion, and networking the conference creates.

Ad:tech is an annual exhibition and conference designed to highlight the latest technological advances, breakthroughs and developments within the advertising and marketing fields. Bringing together media and advertising communities from across the world, the conference offers a unique opportunity for countless marketing and technology professionals to come together and advance the state of the industry. Comprised of lectures and presentations, collective networking opportunities, an expo and other events, the conference provides a wealth of opportunities to combine the brightest minds of their respective fields and incubate new ideas for the future. IC Media Direct always looks forward to collaborating with other companies to identify industry trends and develop new strategies for the future.

Participants, attendees, and sponsors like ICMediaDirect.com enjoyed a variety of presentations throughout the Ad:tech  event. Lectures included a wide breadth of topics designed to better understand and improve marketing success – and the related technology that drives the industry forward. A notable highlight was keynote speaker Rohit Bhargava’s presentation “Reluctant Marketers, Glanceable Content, and Other Future Trends.” Bhargava, bestselling author of the book Non-Obvious, discussed the potential market viability of imperfection within product development as well as a variety of other “non-obvious” strategies to gain market share and improve a business’s success potential. Additional presentations included ”The Updated Rules in Affiliate Marketing,” “The Rise of New Audience Platforms,” and “Beyond Millennials: Generation Z and Where They Are Taking Marketing”.

Inspiration and education are among the top objectives at virtually every Ad:tech event. The San Francisco expo allowed companies to showcase their latest products, services, and developments aimed at reshaping the business world. Ideas, strategies, and business forecasts connected events and participants between sessions. Lectures, presentations, and discussions showcased the current state of technology – and helped to develop the next step in the evolution of advertising media and service. All attendees of the event, including ICMediaDirect.com, enjoyed multiple benefits such as a reinvigorated set of skills, techniques, and tools to better compete in the rapidly advancing business world.

ABOUT

Since its founding in 1996, IC Media Direct has provided client-focused PR and marketing campaigns with measurable success. The award-winning firm works with clients to identify, develop, and execute brand development and repair strategies. The company’s clientele includes multiple Fortune 500 executives, Olympic athletes, politicians and other celebrities. By connecting clients with streamlined brand management, the company works to showcase accomplishments and boost a brand’s visibility and public perception. With offices in both New York City and Washington, D.C. and campaigns across 49 countries and languages, ICMediaDirect continues to deliver premier brand repair and marketing services to clients throughout the world.

IC Media Direct – Reputation Management: http://icmediadirectnews.com

ICMediaDirect Online – Reputation Management & Public Relations: http://icmediadirectonline.com ICMediaDirect – Reviews & Reputation Services: http://icmediadirectreviewsreputation.com

IC Media Direct, a PR and digital marketing expert, talked about their online reputation tools at the Affiliate Summit West (ASW) in Las Vegas. The ASW has given innovative industry resources and guides to affiliate marketers since 2003. IC Media Direct was added to the line up of affiliate merchants, vendors, networks, and tracks of educational sessions to bring attendees the chance to network and learn from their team of reputation strategy experts.

The online reputation strategy outline falls under ICMediaDirect’s Public Relations’ umbrella, and has launched the company into the spotlight as one of the best online branding strategies available to businesses across the globe. ICMediaDirect.com shared information about recent changes to Google’s algorithms such as Panda and Hummingbird, and how the changes have altered results that are delivered to Internet searchers. They presented alternatives on how to submit information to low-quality directory sites, and outlined a clear strategy to help move reputation campaigns in the right direction. ICMD is no stranger to major conferences and summits; the company boasts sponsorships alongside industry brands such as Yahoo, MSN, AdAge, Google, and Forbes. At ASW in Las Vegas, attendees received exclusive insights on the strategy behind online reputation management from the IC Media Direct team.

The 3-day conference was set up to maximize networking among advertisers, affiliates, and attendees. A Meet Market area was set up with tables and booths to give everyone a chance to mingle, and several events helped visitors get the most out of the carefully planned schedule. A First Timers Orientation was available for newcomers, and an Affiliate Program Showcase gave attendees the opportunity to discover the programs available. A series of classes were held for special access pass holders throughout the day. At the end of first day, Roundtable sessions brought everyone together to network and plan out their remaining time at the event. ICMediaDirect networked with fellow specialists to share their insights on reputation strategies.

IC MediaDirect delivers unparalleled PR and content marketing services in today’s technology-driven society. They offer first-class reputation and brand management strategies to clients ranging from elite individuals to high-end brands. Founded in 1996, ICMD pre-dates Google, and has kept up with industry trends and changes to provide the latest strategies and methods for managing a brand name or individual reputation within search engine results. In addition to attending the Affiliate Summit West in Las Vegas, IC MediaDirect also participates in major marketing events such as Leadscon, Fashion Week New York, Leadership Forum New York, and more.

IC Media Direct – Reputation Management: http://icmediadirectnews.com

ICMediaDirect Online – Reputation Management & Public Relations: http://icmediadirectonline.com ICMediaDirect – Reviews & Reputation Services: http://icmediadirectreviewsreputation.com

IC Media Direct, a PR and marketing company, has used the Internet to successfully improve their clients PR and marketing strategies for almost 2 decades. Predating Google, the firm has continuously had a unique understanding of and ability to fully harness the power of their search engine and other offerings. Now, the marketing agency has announced their latest innovation: an advanced Google AdWords Consulting Service.

The advertising service, Google AdWords, is one of the most widely used online methods of advertising today. A large part of this targeting relies on keywords predefined by the advertiser that then link the copy to the content of certain webpages. As a result, the users viewing the ads will be those most interested in similar products and services, greatly increasing the chance of interaction. However, much like in Google’s search, discerning which keywords will achieve the greatest impact and the most effective way to use them has become an increasingly complex process that is best left in the hands of a specialist like IC MediaDirect. Further, there are many additional considerations and options that affect the success of an AdWords campaign. 

It is for these very reasons that IC Media Direct is now offering their advanced AdWords Consulting service. “We analyze your Google Adwords campaign and your website to show you instantly what they are missing, and subsequently help you adjust in order to get more leads for less money,” a company spokesperson explained. Well versed with the complexity of building and managing a successful campaign, the marketing firm focuses on a number of areas proven to get results. For example, AdWords offers both targeting ads to specific locations and excluding others. Consultants not only show advertisers how to utilize this feature, but also give advice on the locations that will prove most lucrative for their business. Similarly, advice is offered on specific web pages that should be targeted or excluded. The firm’s knowledgeable consultants also prevent the inclusion of restricted content and prohibited keywords, which can not only cripple and ad’s success but can get it removed altogether. 

To further increase a campaign’s visibility, ICMediaDirect.com can incorporate advanced features such as Ad Extensions – additional information that will be displayed to users in order to pique their interest as well as make it easier to contact the advertiser, and remarketing which shows special ads to users that have already visited the advertiser’s website. They also consider whether the use of AdWords’ enhanced campaigns, which automatically tailor ads to the user’s device and offer advanced reports, will be beneficial to the advertiser. “We are able to tailor an AdWords campaign to any business size and budget,” the agency’s spokesperson continued.

IC Media Direct is an award winning PR and marketing firm with locations in New York City and Washington, DC. Founded in 1996, their expertise in online marketing is unmatched, and their services have been requested by top executives, celebrities, and countless international organizations. A public relations and marketing powerhouse, they are also recognized as the innovator and leader in ‘Google Brand Repair,’ reinstating the good reputations of clients in nearly 50 countries. The agency sponsors major marketing events and conferences including Affiliate Summit, Leadscon, SES, ad:tech, and New York City Fashion Week.

IC Media Direct – Reputation Management: http://icmediadirectnews.com

ICMediaDirect Online – Reputation Management & Public Relations: http://icmediadirectonline.com

ICMediaDirect – Reviews & Reputation Services: http://icmediadirectreviewsreputation.com

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IC Media Direct, a PR and marketing company from NYC and Washington, DC, has introduced their second book, titled “Google Clean Up.” The book offers significant information and details regarding the impact of internet reputation on a company’s image. It gives effective tools that are suitable for small businesses but also big companies.

In today’s modern era of information technology, understanding how Google works and implementing adequate strategies with respect to its ranking factors is critical to achieving company’s success. Google’s increasingly complex ranking algorithm makes it difficult for many brands to get on the first page of search results, especially when specific, non-Google-friendly techniques are utilized. “With a market share of 70.8 percent, more and more users are turning to Google when searching for information or relevant products and services,” an IC Media Direct advisor explains. “And consequently, the information they find directly impacts their decision-making.”

Established as the leader in Google brand repair, IC Media Direct’s latest book, “Google Clean Up,” provides essential information on Google’s search engine, how it works, and how a brand’s online reputation is reflected within this context. The book outlines ICMD’s strategy to help companies reach the first page of search results by controlling these results and what is displayed to users. “Being two years older than Google, we were able to develop a strategy focused on providing 100% control of search results for an elite individual or a high-end brand,” states the company’s CEO in an announcement of the book launch.

IC MediaDirect’s comprehensive understanding of Google’s ranking algorithm and strategic partnerships have allowed for the creation of “Google Clean Up”. The efficiency of their strategy comes thanks to the multi-faceted content marketing approach, which entails writing valuable, newsworthy articles that are published to authoritative publications. This relevant and engaging content is then given a boost in search engine results. By displaying relevant information on respectable sources, a brand garners authority and credibility, improving its online reputation as well as increasing sales and revenue potential. The company’s “Google Clean Up” is currently available at the price of $97. The book can be ordered through the company’s website at www.icmediadirect.com/bookorder/book2/order_book.php.

Founded in 1996, IC Media Direct is a pioneering PR and marketing agency reputable for its leading brand repair solutions. The company predates Google and boasts a thorough understanding of the ample effect online presence and search results have on brands’ reputations. Providing efficient solutions for brand visibility and online reputation repair, the award-winning content marketing agency works with clients including Fortune 500 Top CEOs, Olympic Gold Medalists, and celebrities.

IC Media Direct Online – Reputation Management & Public Relations: http://icmediadirectonline.com

IC Media Direct – Reviews & Reputation Services: http://icmediadirectreviewsreputation.com

IC Media Direct, a PR and reputation management company from NYC and Washington, DC, provides expert advice on the significance of internet reputation for people and firms. The agency has been offering brand repair services for 14 years, and has helped numerous prominent individuals in increasing their positive reviews.  In 2014 and 2015, IC Media Direct received the New York Excellence Award from the Small Business Institute for Excellence in Commerce (SBIEC) for having demonstrated a high regard for honoring business ethics and corporate values.

Reputation management is often overlooked by companies trying to establish a solid online presence and build trust. Local business directories make it easy for customers to review their personal experience with a brand, and businesses should be extremely aware of how their enterprise is perceived by potential customers. According to IC Media Direct, “what people say about your company has become the most significant reflection of your reliability and skills. In essence, you are what people find about you online.” It’s important for companies to monitor customer reviews to help identify and address the negative ones. 70 percent of buyers said they are affected by online criticism before making a purchase, and any negative feedback might deter them from choosing the products or services offered by a specific company. There are several ways of handling negative reviews, and IC Media Direct highlights that the best approach is to respond promptly and address the issue offline. “Negative feedback shouldn’t be taken lightly, as it can help brands identify their weak points and improve the quality of their day-to-day business operations,” says a spokesperson for IC Media Direct.

Reputation management should be at the top of companies’ marketing strategy because of the impact that online reputation has, and how it can directly impact the efficiency of previous marketing efforts. When customers go online to learn more about a company or product, finding negative reviews will almost always drive them away. A lot of that confidence comes from positive reviews from actual customers, and when no such information is available, customers choose not to take any risk.

Founded in 1996, IC Media Direct is the leading provider of online reputation and brand repair services. Being two years older than Google, IC Media Direct provides revolutionary reputation management strategies that help companies and individuals rank better on search engines and project a positive image through a mix of media channels. The company has been awarded the New York Excellence Award from the Small Business Institute for Excellence in Commerce (SBIEC) for two consecutive years, releasing a groundbreaking handbook on Google brand repair last year.

IC Media Direct – Reputation Management: http://icmediadirectnews.com

ICMediaDirect Online – Reputation Management & Public Relations: http://icmediadirectonline.com

ICMediaDirect – Reviews & Reputation Services: http://icmediadirectreviewsreputation.com