Customer Reviews Are Invaluable For Online Reputation – ICMediaDirect

Customer Reviews Are Invaluable For Online Reputation – ICMediaDirect
Customer Reviews Are Invaluable For Online Reputation – ICMediaDirect

It is mostly seen that businesses try to create a healthy Internet presence and build trust among their consumers but overlook the importance of a sound reputation management strategy. Local business directories are available to potential customers to review their own experience with a brand, and businesses should be aware of how their firm is observed by expected customers. As per the experts at ICMediaDirect, “What people say about your brand has become the key image of your reliability and services. In summation, you are what people find about you online.” Thus, it is necessary for companies to monitor customer reviews and efficiently handle any negative feedback. 70 percent of buyers remark that online disapproval by others influences them before making their own buying decisions, and this may even stop them from selecting the products or service offered by a certain company. As several options are available for handling negative reviews, ICMediaDirect drafts the best approach of replying quickly to rectify any issues offline.

Read more: http://finance.yahoo.com/news/ic-media-direct-reputation-management-030431145.html 

Increased Engagement Helps Companies Build Trust And The Right Image – ICMediaDirect

Increased Engagement Helps Companies Build Trust And The Right Image  - ICMediaDirect
Increased Engagement Helps Companies Build Trust And The Right Image – ICMediaDirect

The specialists at ICMediaDirect recommend the upholding of all online listings linked with the brand on several platforms, including local directories, Google Places and further locations that feature such information. The treatment of information available on the Internet is the fundamental pillar of online reputation management. Even though companies have scarcely any power over what other individuals say on social media, they can alter the conversation with the help of proactive brand messaging. ICMediaDirect team suggests utilizing progressive marketing techniques, such as storytelling methods and videos. A mix of avant-garde photography and drafting a powerful narrative increases engagement and creates an opportunity for businesses to build trust and the right image.

Read more: http://markets.financialcontent.com/mng-ba.mercurynews/news/read?GUID=32576928