Managing the information available on the internet is the primary pillar of online reputation management. Consultants at ICMediaDirect advocate keeping up with every single internet posting related to the brand on several platforms such as local directories, Google Places and other locations that provide such information. Businesses and individuals may have inconsequential control over what other individuals say via social media. Yet, they can persuade the conversation by concentrating on proactive brand messaging. ICMediaDirect team recommends the addition of the latest marketing technologies such as storytelling methods and videos. A blend of groundbreaking photography and building an articulate narrative raises engagement and creates an opportunity for businesses to create trust and the right image.