SEO Optimization is becoming significant in present times than it was towards the end of the 20th century, not long after Google launched. Ensuring that positive content is in the first place is important, since 33 percent of people always click on the search engine’s primary result after adding a word or term. ICMediaDirect highlights that businesses and people should acquaint themselves to novel ways of monitoring their online reputation by using a smart content management strategy. In contrast to SEO, content marketing is a fairly new practice, but is also imperative for companies hoping to create a positive image. It helps businesses to take complete control of their branding by devising a personalized voice and a full-bodied message through content – whether on websites, blogs, or social media platforms – while also endorsing their products or services. Trust is vital for appealing consumers, and content marketing develops a brand that seems consistent and amiable while also boosting sales.
A proud recipient of the New York Excellence Award in 2014 and 2015 as well, the recognition is a reflection on the marked commercial success of ICMediaDirect in the public relations field, as the firm will “consistently demonstrate a high regard for upholding business ethics and company values”. This year has proven innovative for industries facing the many challenges of mastering social media and digital reputation management.
Positive reviews can, of course, boost business, but the analysis proves that negative feedback can have a direct fiscal drain on companies. For example, 86% of potential customers said they would think twice about buying a product from a firm with bad online reviews. What’s more, an extra star on reviews creates a 5% to 9% average rise in revenue for a business, while just one negative review could result in a company losing approximately 30 customers. Receiving positive reviews online translates directly into sales.
Managing the information available on the internet is the primary pillar of online reputation management. Consultants at ICMediaDirect advocate keeping up with every single internet posting related to the brand on several platforms such as local directories, Google Places and other locations that provide such information. Businesses and individuals may have inconsequential control over what other individuals say via social media. Yet, they can persuade the conversation by concentrating on proactive brand messaging. ICMediaDirect team recommends the addition of the latest marketing technologies such as storytelling methods and videos. A blend of groundbreaking photography and building an articulate narrative raises engagement and creates an opportunity for businesses to create trust and the right image.
Though majority of businesses can work with this data, this is relevant mostly to local businesses. A whopping 92% of contributors claim they would only use a company if it had, at a lowest, a four-star rating on review websites. The numbers were analyzed further, with reliability (27%), expertise (21%), and professionalism (18%) emerging to be the most vital features for a domestic firm to be related to. Post studying these key figures and more, ICMediaDirect emphasizes that building up an all-encompassing reputation online is just as meaningful for a company as focusing on its offline reputation in the local society.
Preserving a robust positive image online is more key than ever at a time ruled by its online sector and the influence of social media, according to ICMediaDirect. The uptake in mobile, stronger search tactics, and always-changing user patterns has lead to a brand new phase in search marketing, one where it is required to be ahead of current trends. Search Engine Watch has been producing search engine and search marketing news, advice, and interpretations for more than two decades, and through the CSEW conference presented how to succeed in this advanced time, offering a two-track educational program put together to throw light on the most modern methods and technologies.
Reputation professionals at IC Media Direct recommend keeping a close eye on online activities so that a reputation management plan can be implemented as quickly as possible. By closely monitoring brand mentions and online reviews, brands, individuals, and agencies can be proactive in their approach to handling online reputation management. Using a variety of monitoring tools will make the task easier and more efficient. Google Alerts allows users to sign up for email updates on the latest Google results featuring brand mentions. To monitor developments connected to a brand on various social media platforms, entities should use the Social Mention tool that tracks selected keywords.
Local business directories are accessible to future customers to appraise their own experience with a brand, and businesses should be aware of how their firm is observed by expected customers. Very often, firms that take measures to create a strong Internet presence and build trust among their consumers mostly discount the significance of reputation management. As per the experts at ICMediaDirect, “what people say about your firm has become the most important metric of your reliability and services. In essence, you are what people find about you online.” Therefore, it is fundamental for companies to monitor customer reviews and carefully tackle any negative feedback. 70 percent of buyers say online disapproval affects them prior to making their own buying decisions, and this may even deter them from selecting the products or service offered by a certain company. With various alternatives available for handling negative reviews, ICMediaDirect crafts the best approach of replying quickly to rectify any issues offline.
IC Media Direct’s reputation experts recommend that entities monitor online activities consistently so that a reputation management plan can be put into place as quickly as possible. Keeping a close eye on brand mentions and online reviews means brands, individuals, and agencies can be as proactive as possible in their approach to online reputation management. Employing a variety of monitoring tools will make the task easier and increase its effectiveness. Google Alerts allows brands and individuals to receive email updates on any new Google results featuring mentions of them. For monitoring activities connected to a brand on social media, companies should use the Social Mention tool to monitor use of selected keywords.
ICMediaDirect has an admirable track record in effective reputation control, having fixed the brand image of Fortune 500 companies, stars, politicians, and athletes. The firm uses a complex strategy for diminishing the unwelcome impact of criticism. As the main step, decide if a comment is sincere. Some material disseminated online is created by competition. The best way forward for this condition is to request to have the review removed quoting its unlikely correctness. Then, find out if a review is prejudiced. In this case, a company has a viable opportunity to share actual, positive information about them, while also dwindling the effect of the review. When a client has left honest, yet adverse reaction, then it is time to reply wholly and honestly. The agency suggests a two-pronged method, combining an apology with a proactive solution to a client’s problem.