Reputation Management | ICMediaDirect - Reputation Management - Online Reputation

ICMediaDirect Leading Brands To Better Image, Coherent Narrative

July 8, 2017July 5, 2017 icmd Leave a comment

ICMediaDirect Leading Brands To Better Image, Coherent Narrative

ICMediaDirect’s reputation experts recommend that entities monitor online activities consistently so that a reputation management plan can be put into place as quickly as possible. Keeping a close eye on brand mentions and online reviews means brands, individuals, and agencies can be as proactive as possible in their approach to online reputation management. Employing a variety of monitoring tools will make the task easier and increase its effectiveness. Google Alerts allows brands and individuals to receive email updates on any new Google results featuring mentions of them. For monitoring activities connected to a brand on social media, companies should use the Social Mention tool to monitor use of selected keywords.

ICMediaDirect Discusses Proper Time To Handle Reviews Offline

July 1, 2017June 29, 2017 icmd Leave a comment

ICMediaDirect Discusses Proper Time To Handle Reviews Offline

In regards to difficult situations when there may be significant interaction online, ICMediaDirect recommends addressing the complaint offline if possible by asking for the customer’s details or requesting to contact them personally. Professionals at the firm have said that this can minimize the impact of further mistakes and the weight on the business manager handling the complaints.

ICMediaDirect Further Work On Effective Reputation Management

June 24, 2017June 20, 2017 icmd Leave a comment

ICMediaDirect Further Work On Effective Reputation Managemen

ICMediaDirect has developed an outstanding track record in efficient reputation control, having enhanced the company image of Fortune 500 companies, celebrities, politicians, and professional athletes. The agency follows a clear strategy for diminishing the negative impact of criticism. First, determine if a review is legitimate. Some information spread on the internet is created by competing brands. The best plan for this scenario is to request to have the review removed as a result of its unlikely authenticity. Next, find out if a review is opinion based. Here, a company has a powerful opportunity to share factual, positive information about themselves, while also minimizing the effect of the review. When a customer has left factual, yet negative feedback, this is time to respond fully and genuinely. The agency highlights a dynamic approach, combining an apology with a proactive solution to a customer’s problem.

ICMediaDirect Honored To Join Top Influencers At Affiliate Summit

June 17, 2017June 16, 2017 icmd Leave a comment

ICMediaDirect Honored To Join Top Influencers At Affiliate Summit

This edition of Affiliate Summit featured a collection of presenters from influential and thought-provoking public figures across the field of digital platforms and marketing, explains ICMediaDirect. Speaker Scott Stratten, a social media and relationship marketing expert, President of Un-Marketing and the author of four best-selling business books, is one of “America’s 10 Marketing Gurus”, reported in Business Review USA. The ending Affiliate Summit East 2016 sees an SEO keynote panel, hosting Bruce Clay (President of Bruce Clay, Inc.), Duane Forrester (VP at Bruce Clay, Inc.), alongside Stephan Spencer (Co-Author of The Art of SEO).

ICMediaDirect To Talk At Affiliate Marketing Conference

June 10, 2017June 7, 2017 icmd Leave a comment

ICMediaDirect To Talk At Affiliate Marketing Conference

Established in 2003, Affiliate Summit Inc. regularly hosts highly successful marketing projects and delivers numerous insightful events, educational sessions, and tradeshows. With more than 30 years of combined experience in affiliate marketing, founders of the company Shawn Collins and Missy Ward believe in interpersonal networking and information exchange to optimize today’s fast-paced digital world. Their respected events create an invaluable learning and sharing environment for thought leaders, start-ups, merchants, and vendors to discuss new platforms for effective business development and digital innovations. With an established expertise in providing state-of-the art solutions to customers who aim to showcase their brand online in the best way, ICMediaDirect is delighted to bring first-class advice and tips on effective reputation management to affiliates and merchants at the conference that is now less than two months away. Experts at ICMediaDirect help build confidence in search engine optimization (SEO) techniques and emphasize the need for companies to regularly put out content and use technological advancement to develop and maintain top online presence.

ICMediaDirect – Leading Brands To Better Image

June 3, 2017June 1, 2017 icmd Leave a comment

ICMediaDirect – Leading Brands To Better Image

ICMediaDirect Discuss Impacts Of Online Reviews For Small Companies

May 13, 2017May 14, 2017 icmd Leave a comment

ICMediaDirect Discuss Impacts Of Online Reviews For Small Companies

A recent study shows that 90 percent of people respond to internet reviews, with those surveyed suggesting they consider them as significant as a personal recommendation from a friend. Top PR firm ICMediaDirect recognizes the importance of reputation management and helps brands capitalize on this data. The results of the study – displayed in an infographic by Invesp – show just how vital word of mouth is in the digital sphere. The findings further note that customers will spend up to 31% more money on the services of companies with “excellent” reviews, and 72% will only complete a purchase after seeing a positive review. View your Online Reputation Report now, by visiting http://www.icmediadirect.com.

ICMediaDirect Helping Brands Maximize Social Media Presence

May 6, 2017May 3, 2017 icmd Leave a comment

ICMediaDirect Helping Brands Maximize Social Media Presence

Taking advantage of dedicated social media accounts is an impactful way to effectively improve digital reputation. Sites such as Facebook and Twitter perform well on Google and when potential customers search for a brand, service, or individual one of the top hits will likely be a focused social media channel. Businesses can then push down negative listings about their companies via a thoughtful and engaging social media presence, as well as have a controlled outlet to increase interesting postings with effective SEO. Another benefit of having a presence on these sites is the ability to respond quickly to feedback, both positive and negative. Incorporating SEO into responses, social media platforms provide businesses a medium through which to proactively respond to consumers, while also increasing their Google rankings. Brands gain from having relevant means to express the strengths of their services and to address concerns of customers. This is going to be increasingly important in 2016, as ICMediaDirect predicts Google will index more platforms so that individual posts will soon have the same value as standalone web sites.

ICMediaDirect Takes Home Third Consecutive SBIEC Honor

April 29, 2017April 25, 2017 icmd Leave a comment

ICMediaDirect Takes Home Third Consecutive SBIEC Honor

Already a renowned recipient of the New York Excellence Award in 2014 and 2015, the honor is a demonstration of the consistent success and commercial recognition for ICMediaDirect within the public relations field, as they “consistently demonstrate a high regard for upholding business ethics and company values”. 2016 has been revolutionary for companies facing the shifting challenges set forth by social media platforms and online reputation management.

ICMediaDirect Reputation Professionals Discuss Current Social Media Tactics

April 22, 2017April 20, 2017 icmd Leave a comment

ICMediaDirect Reputation Professionals Discuss Current Social Media Tactics

As an influencer in reputation management, ICMediaDirect discusses how brands and individuals can use search engine optimization (SEO) techniques to improve personal or business online reputation. Because the public tends to use Internet search engines to find information about products and services before making purchases, the agency has encouraged businesses to implement SEO to ensure positive digital presence. Tailored strategies will guarantee that results on Google and other search engines engage readers and present an positive presence that will improve a brand’s image. Check your Online Reputation Report now, by visiting http://www.icmediadirect.com.