Online reputation management is a vital but often overlooked topic by companies trying to establish a strong Internet presence and build trust among their consumers. Numerous online business directories make it easy for customers to review their experience with a corporation, and these brands should remain aware of how their enterprise is being observed by the general public. According to the reputation management experts at ICMediaDirect, “what people say about your company has become the most significant reflection of your reliability and services. In essence, you are what people find about you online.” Companies need to evaluate customer reviews and adequately address any unpleasant feedback. 70 percent of consumers admit to being affected by online reviews, and any criticism may deter them from choosing the products or service offered by a specific company. With many ways available for addressing negative reviews, ICMediaDirect discusses the best approach of responding quickly to rectify any issues offline.