As individuals and companies adapt to optimize every social media platform available to them, online reputation management is facing continued reforms in the 21st century. In addition to managing Google searches, ICMediaDirect handles operation of all major blogs and social media accounts for their clients to further increase their positive online message. Their strategy includes publishing consistent, brand-cohesive, and relative content. Clients also take up the opportunity to receive feedback through their social media, communicate with existing or potential customers, and encourage employees to convey the company’s positive image.