Keeping abreast of the Internet is the main component to online reputation management. Building strong SEO, keeping abreast of company’s mentions and online reviews, states ICMediaDirect, and maximizing the positive effect that social media accounts can have are the key underpinnings to a reputation management plan. According to an article by Richard Lorezen entitled “The Impact of Online Reputation on Your Company’s Success,” approximately 70 percent of all consumers will look at reviews or ratings before they make a purchase. Lorezen continues, “more than half of consumers use the internet to learn about a brick-and-mortar store or company before they do business with someone.”