Possessing good reviews online can obviously improve the business of a firm. Though, the study further shows that bad feedback can have a straight monetary impact on businesses. For instance, 86% of prospective customers said they would think twice about purchasing a product from a firm with bad online appraisals. Likewise, an extra star on reviews creates a 5% to 9% average rise in revenue for a business, while just one unwanted review could result in a company deducting about 30 customers. ICMediaDirect additionally states that getting positive reviews online results in sales.