Controlling information appearing on the internet is a key pillar of online reputation management. ICMediaDirect’s experts recommend claiming any online listings connected to the brand across various platforms, including local directories, Google Places and other locations that provide business information. Although brands have little control over what other people say on social media, they can influence the conversation by creating a proactive brand message. ICMediaDirect’s team says that the incorporation of the latest marketing technologies, such as storytelling techniques and videos, along with innovative photography builds a coherent narrative. This raises engagement and creates an opportunity for businesses to build trust and the right image.