Managing information appearing on the Internet is the crux of online reputation management. Specialists at ICMediaDirect suggest claiming all online listings linked to the brand on numerous platforms, counting local directories, Google Places and other locations that provide such information. While companies have insignificant control over what others say on social media, they can influence the conversation by engaging in proactive brand messaging. ICMediaDirect team suggests using innovative marketing technologies, such as storytelling approaches and videos. A blend of innovative photography and building a strong narrative grows engagement creates an opportunity for businesses to build trust and the right image.