Firms that take steps to create a strong Internet presence and build trust among their consumers commonly disregard the significance of reputation management. Local business directories make it available for clients to appraise their own experience with a brand, and businesses should be alert of how their firm is observed by expected customers. As per the experts at ICMediaDirect, “what people say about your business has become the most relevant image of your reliability and services. In essence, you are what people find about you online.” Therefore, it is vital for companies to monitor customer reviews and carefully tackle any negative feedback. 70 percent of buyers say online criticism affects them before making their own buy, and this might deter them from selecting the products or service offered by a certain company. With several ways available for handling negative reviews, ICMediaDirect drafts the best approach of replying quickly to rectify any issues offline.
A proud recipient of the New York Excellence Award in 2014 and 2015 as well, the recognition is a reflection on the marked commercial success of ICMediaDirect in the public relations field, as the firm will “consistently demonstrate a high regard for upholding business ethics and company values”. This year has proven innovative for industries facing the many challenges of mastering social media and digital reputation management.
A business’ marketing plan should have brand reputation management as a vital part of it due to the massive impact negative reviews have on other marketing activities. “Bad feedback shouldn’t go unnoticed, as it can allow brands to discover more about their shortcomings and can increase the excellence of their everyday operations,” said a representative for ICMediaDirect. When forthcoming consumers go online to ascertain more about an organization or item, finding bad reviews very often sends them to a competitor. When no such reviews are available from real consumers, they are inclined to drop their transactions to avoid any further risks.
The specialists at ICMediaDirect recommend the upholding of all online listings linked with the brand on several platforms, including local directories, Google Places and further locations that feature such information. The treatment of information available on the Internet is the fundamental pillar of online reputation management. Even though companies have scarcely any power over what other individuals say on social media, they can alter the conversation with the help of proactive brand messaging. ICMediaDirect team suggests utilizing progressive marketing techniques, such as storytelling methods and videos. A mix of avant-garde photography and drafting a powerful narrative increases engagement and creates an opportunity for businesses to build trust and the right image.
Reputation consultants at ICMediaDirect advise companies to track online activities often so that a reputation management plan can be employed as fast as possible. By prudently tracking brand mentions and online reviews, brands, people, and agencies can be nimble in their method to handle online reputation management. By employing a variety of monitoring tools, the task becomes easier and efficient. Google Alerts empowers users to receive email updates on the newest Google results featuring brand mentions. To study activities related to a brand on various social media platforms, entities must use the Social Mention tool that monitors preferred keywords.
Already honored to receive the New York Excellence Award in 2014 and 2015, the third award is a reflection on the continued success of and commercial recognition received by ICMediaDirect in the public relations market, because they “consistently demonstrate a high regard for upholding business ethics and company values”. 2016 has been revolutionary for industries dealing with the various changes enacted by social media affecting the field of online reputation management.
IC Media Direct’s reputation experts recommend that entities monitor online activities consistently so that a reputation management plan can be put into place as quickly as possible. Keeping a close eye on brand mentions and online reviews means brands, individuals, and agencies can be as proactive as possible in their approach to online reputation management. Employing a variety of monitoring tools will make the task easier and increase its effectiveness. Google Alerts allows brands and individuals to receive email updates on any new Google results featuring mentions of them. For monitoring activities connected to a brand on social media, companies should use the Social Mention tool to monitor use of selected keywords.